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Business Profile

Ski Resorts

Brighton Ski Resort

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Ski Resorts.

Complaints

Customer Complaints Summary

  • 7 total complaints in the last 3 years.
  • 0 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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Complaint status

Complaint type

  • Initial Complaint

    Date:02/10/2024

    Type:Service or Repair Issues
    Status:
    Unanswered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    On 2/09/2024, I was at Brighton resort getting on snake creek lift with my husband when another couple got on the lift with us, I was sitting on the left edge of the lift and my speaker was playing music when we over heard the couple saying how rude it was to play music and they were talking to each other extremely racist comments about us, we all got off the lift and when we were strapping our boots, the woman flipped my husband and I off and said more rude comments as she was riding down. I then ran into her at the snake creek lodge while I was in line for the restroom when she again started to say comments and she physically pushed me, I defended myself and pushed back, when she pulled her phone out and started recording me. I looked everywhere for Brighton employees AS SHE WAS FOLLOWING ME RECORDING ME, I ran into the people who were running the red bull event, I told them what happened and they were kind and apologetic, they even offered me a free day at Brighton and told me to report the incident at the base. I then rode down with my husband and spoke to the mountain police. The cop was kind but told me there was no FOOTAGE at the snake lodge resort to record what this woman was saying to me and how she was the one who put her hands on me first. We wrote our statements and they told me to go. The resort employees did NOTHING in regards to this racist woman and the fact that she was verbally assaulting me since the moment we got on that lift. I have never felt so discriminated against. Brighton did nothing to that fact. Instead, THEY ASKED MY HUSBAND AND I TO LEAVE THE RESORT OR THE DAY and let her and her brother stay. I want Brighton to take some responsibility for this situation, specially because I went to look for help before things escalated.

  • Initial Complaint

    Date:01/15/2024

    Type:Service or Repair Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Long time Brighton Season Pass holder here… I purchased a season pass at Brighton in October 2023 and the website said nothing about requiring a parking reservation to ski. When Brighton opened in November they implemented a new parking policy out of the blue. It required that you reserve a parking spot on a third party website if you wanted to be able to park at the resort while you ski. This caused a major backlash with Brighton Locals and later they switched to only implementing the policy on weekends. Almost Every time I have checked the website this season the parking reservations are booked out for months! They say season pass holders park free but the single reservation I was able to get was $20. Brighton has made it virtually impossible to ski for people who work Monday-Friday and can only ski weekends. I have only been able to use my pass once this season because of this policy. I called customer service to ask about a refund but they told me passes are non refundable and hung up. I then went to the ticket office to try and talk to someone there and the lady ended up throwing my pass out of the ticket window! I will not be returning to Brighton however I would like a refund on my season pass to put toward skiing else where this year.

    Business Response

    Date: 01/20/2024

    Brighton did implement a parking reservation system this year. Information about reservations is the first thing that is mentioned when you click to purchase any pass product and has been since last March. Reservations are not sold out for the season. The initial drop was 35% of our inventory. Additional inventory is dropped on Sunday at 6:00 pm. In addition to that final inventory is dropped at 8:00 am and 2:00 pm for the next day. This is done so can have as many reservations available as possible. The number of spaces in our parking lot fluctuates depending on storm timing and snow removal. Other spots open randomly as people cancel reservations they will not be using. These cancelations automatically go back into the reservation pool. Our pass products are normally non refundable, however with this change we have refunded any passholder that is dissatisfied. If you want a refund you can either call guest services at ###-###-#### phones are busy so please be patient or in person at guest services on the 3rd floor of the Brighton Center. 

  • Initial Complaint

    Date:12/05/2023

    Type:Customer Service Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Brighton resort is not allowing for parking. They have gone completely Reservation only for parking but oversold season passes to a point that getting a place to park is not possible. I will not be able to use my pass very often since every weekend is full for reservations. I will not be able to take my son at all this winter since he can only go on the weekends. The parking information was not given to the purchaser of the pass until the sale of passes were complete. This information seems to have been held back from the consumer. I have already been unable to make reservations for any weekend this year.

    Business Response

    Date: 12/17/2023

    Our reservation system is not sold out for the season. Fifty percent of the reservations were released on the launch date. We do weekly inventory drops on Sunday evenings at 6:00pm. We also do drops on the day of. We are constantly monitoring inventory levels. It is a new system and will take a bit of time to work out the kinks. We started talking about reservations before season passes went on sale. We have confidence that the system will work once people get used to it. However If ******* would like a refund for his pass that is not a problem. He can send an email to *********************************************************

  • Initial Complaint

    Date:12/04/2023

    Type:Service or Repair Issues
    Status:
    Unanswered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Brighton Resort implemented a parking reservation system this year. They have posted on various social media accounts and their website that season pass holders, especially unlimited season pass holders, would have no problem getting parking reservations as they were setting aside a special pool for season pass holders. It is pre-season now and certainly not the busiest time of the season, and I am already unable to get a parking reservations. All of my friends who also hold season passes ran into the same problem. This is a bait and switch tactic and I am not receiving the value I paid for.

  • Initial Complaint

    Date:03/13/2023

    Type:Service or Repair Issues
    Status:
    Unanswered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I was walking through the lobby at Brighton and saw my board and bindings someone stole a few weeks back from Brighton. I told the guy “that’s my board” then he swore at me and pushed me then punched me in the face and tackled on top of me. I got the cop and resort staff and reported and they not only didn’t have cameras to show how I was assaulted they had the cop threaten me to leave or I’m going to get a “mutual combat” ticket. I told them it’s unfair and they need to take my filing against the guy for assault. Then Brighton wouldn’t give me the cops name or number and had the remove me from the resort. All the while they stole my rights away by having a lift mechanic threaten me that I couldn’t leave and he followed me everywhere. I was going to my truck to get my phone to call my lawyer because I couldn’t believe I would get assaulted and then have the resort threaten me and try to intimidate me and gave their lift mechanic hold me for arrest when I WAS THE ONE ASSAULTED. GOOD NEWS IS, I have the footage now. I have the witnesses. It’s pure assault. My legal team and I are pursuing the resort and the officers for putting me in harms way and then threatening me and trying to unlawfully detain me. I didn’t get to even ride one lap and they need to pay me for that and apologize.

  • Initial Complaint

    Date:01/31/2023

    Type:Product Issues
    Status:
    Unanswered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Around December 1st, 2022 Brighton ski resort posted a deal on 5-Day Twilight Pack night ski tickets. I made a purchase on December 1st of five 5-Day Twilight Pack night ski tickets for $275 ($297.95 with tax). I understood that I purchased five packages of five night skiing tickets, 25 tickets in total. When I printed the tickets at the kiosk at Brighton, I received five tickets which I presumed to each have five night ski passes preloaded. When I went to use a ticket for a second time, on a Thursday, it didn't work. I was told by the ticket window staff that what had received were single night tickets valued at $55 each (not including tax); I had not received packs of tickets. The dispute is that the business did not provide the product advertised (i.e., they advertised packs of tickets but were actually selling single night tickets). They also advertised this as a "deal"; however, I could've purchased a night ski ticket for that Thursday a couple days in advance for $51 (not including tax). I emailed Brighton as well as called their help number as listed on my receipt but did not receive any response. A colleague made a complaint in person and was told nothing could be done and we had to talk to their parent company Boyne Resorts. I emailed Boyne Resorts last weekend and have not received a response.

Brighton Ski Resort is NOT a BBB Accredited Business.

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