Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

Find a Location

ForwardDental has locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.

    ComplaintsforForwardDental

    Dentist
    View Business profile
    View Business profile

    Need to file a complaint?

    BBB is here to help. We'll guide you through the process.

    File a Complaint

    Complaint Details

    Note that complaint text that is displayed might not represent all complaints filed with BBB. See details.

    Filter by

    Showing all complaints

    Filter by

    Complaint Status
    Complaint Type
    • Complaint Type:
      Service or Repair Issues
      Status:
      Unanswered
      I went to my local forward dental office and was told that I needed some work done to a tooth. On three separate occasions, talking with four separate individuals, I had asked if my insurance was going to cover the service or not. I was told that I was gonna owe a balance of $180 which I paid for prior to the time of service on my credit card. I spoke to three different secretarial individuals and the Dentist himself and verified that I would not have any further balance due for the service. I spoke to these people prior to having the service completed and was assured that after the $180 payment that I made on my credit card, that my balance would be paid in full. A good month later, I received a phone call that I owed almost $700 in addition to what I already paid. I called back and was certain that a mistake was made. They told me that since I apparently had worked on this year that my insurance was not going to cover this any longer because I had already maxed out my benefits for the year. My biggest complaint is that I discuss this with four separate individuals prior to having the work completed and asked if this was going to be covered. I was assured that this was going to be a covered expense and felt comfortable having the work completed. I would not have had the service done, knowing that it wasnt covered because I just cant afford it at this time. I even discussed with my dentist just pulling the tooth instead of having the work completed and I was assured that this was a covered service after payment of $180 was paid. I feel like there should be safeguards for people and there should be some accountability on the place that is providing the service to look into peoples benefits to see if its in fact covered or not , since I was told that it was covered, I never thought this would be a problem. My daughter has talked to the manager once to discuss this and also has attempted multiple other times in addition to emailing without any resolution.
    • Complaint Type:
      Service or Repair Issues
      Status:
      Resolved
      On 03/06/2025, I had a cleaning and exam at Forward Dental located at ********************************************************************************. When I checked out the billing person stated the cleaning and exam were not covered, and I asked her to keep checking, which she did claimed again they were not covered. I was charged $117, which I paid with my credit card. That didn't feel right, so the next morning I called Delta Dental and was informed that a cleaning and exam are covered under my uniform benefits. I called Forward Dental and left a message informing them that my services are covered and I am due a refund of $117. Forward Dental did not respond for several weeks. On 04/28/24, I filed what I thought was a complaint with the **** but it was a review. On 4/30/24, an ******** from Forward Dental left me a message saying that she has information for me. I called back and got a voicemail message because no one picked up. I left a message for ******** that I am returning her call. I called again when I got home and no one picked up and left another message for ******** stating that she needs to leave the information and if I am satisfied and I won't call back again. As of today, 05/28/24, Forward Dental has not responded. So, I called Delta Dental again and they confirmed that they also paid Forward Dental $117 and I am due a refund. I called Forward Dental (although I previously said I wouldn't), no one answered, so I left a message informing them that I am due a refund of $117, because Delta Dental also paid them. I called the BBB office and was instructed on how to file a complaint.

      Customer response

      06/28/2024

      Today 6/27/2024, I received my $117 refund
    • Complaint Type:
      Service or Repair Issues
      Status:
      Unanswered
      I went to Forward Dental to have some work done and gave them my insurance which I was under theb impression they ran it because I was given a quote of what my insurance was going to cover and what my cost was going to be, so I said yes lets proceed, only to find out later tooth number 9 was not even covered. when I called my insurance they explained that forward dental never submitted a predetermanation, what they did was just look up my benefits on line. when I called forward dental I was told they do not do predetermanations, they have too many clients to do that, they dont do that unless the patient requests it. yet there is no sign stating this, nor do they tell you this, so how would I have known this? I would of never had this tooth fixed at this time had I of known it would of not been covered. so they now are asking me to pay full price for the work because they did not do their job.
    • Complaint Type:
      Order Issues
      Status:
      Answered
      Forward dental is keeping my money from prior visits that is owed back to me due to my insurance paying more than originally thought. They will not refund the amount of money they have sitting on my account there and have been very difficult to deal with over the phone. Very dissatisfied and unhappy with their current billing situation.

      Business response

      04/22/2024

      Thank you for reaching out.  It appears that you and the manager have connected and resolved.  Please let me know if you require further intervention.
    • Complaint Type:
      Service or Repair Issues
      Status:
      Resolved
      In 2022 I received a bill from Forward Dental in Bay View, ** (************************************************ ************) for $30.00. I promptly called them and let them know this amount was to be **vered by insurance and then I mailed them hard **pies of my dental summary plan description along with an Excel spreadsheet of deductibles met, ** pays paid, out of pocket spent, and did all of the math and sent all the backup explaining that the $30 needed to be **vered by insurance and asked them to resubmit it to insurance. I never heard back. Then a few months later, I get the $30 bill in the mail again. I called again. They said they had no re**rd of ever talking to me before and told me to pay $30. I explained again that they needed to resubmit to insurance. This cycle has been going on since 2022. (me calling, them doing nothing and **ntinuing to send a $30 bill). Now, all of a sudden, this bill has mysteriously turned into a bill for $51.20. The bay view office has since been shut down for a few months now, and the bill tells me to call the bay view office........ I tried calling their **************** and they told me to call the location I had the service. I told them the location I had the service was shut down and is permanently closed. they said they **uldn't help (though in the letter informing patients the bay view office will be shut down, they said to **ntact the **rporate office with questions..) I am very **ncerned that this $30 discrepancy they refuse to work on has now magically turned into $51.20. How on earth did that happen! and there is no one I can call or **ntact and no one who has even tried to help me since 2022. I am begging for help and resolution. I would like to be able to talk to someone at Forward Dental and have them **nfirm they will tell me where this magically $51.20 amount came from and tell me that they will resubmit the $30 to insurance as they should have in 2022.

      Business response

      03/27/2024

      A representative from the practice will reach out to you directly.  Thank you.

      Customer response

      04/01/2024

      [A default letter is provided here which indicates your acceptance of the business's response.  If you wish, you may update it before sending it.]

      Better Business Bureau:

      I spoke with a Representative from Forward Dental, *****, on 4.1.24 at 11:30am. ***** apologized for the confusion and told me she will write off/delete the $51.50 that is owed on my account bringing my account balance to zero. 

      I have reviewed the response made by the business in reference to complaint ID 21467803, and find that this resolution is satisfactory to me.  


      Regards,

      *********************************


    • Complaint Type:
      Product Issues
      Status:
      Answered
      I WENT IN FOR X-RAYS, BITE WINGS AND A CHECK UP. I WAS CHARGED $185 FOR SERVICES WHEN MY INSURANCE COVERED AT 100%. I CALLED A WEEK LATER AND ADVISED THEM THAT MY INSURANCE WAS IN FACT COVERED FOR THOSE SERVICES AT 100%. I ASKED FOR A FULL REFUND AND THEY ADVISED ME THAT IT COULD TAKE UP TO 60 DAYS! $185 IS A LOT OF MONEY AND I WANT IT WITHIN THE ***** THANK YOU FOR YOUR TIME.

      Business response

      03/04/2024

      I have asked the practice to respond to you with an expedited solution.  Has that happened?

      Customer response

      03/05/2024

      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and have determined that this does not resolve my complaint.  For your reference, details of the offer I reviewed appear below.

      [Please type your response here.]

      Regards,

      ***********************************
    • Complaint Type:
      Sales and Advertising Issues
      Status:
      Unanswered
      This complaint dates back to the to the complaint I filed with Wisconsin's ********** of ******** Affairs , Case # ******. Forward Dental's agreed to delete the fictious Xray charge of $130 in resolution, but I received a bill for that same charge 2/19/24. I'm requesting that the fictious charge be deleted and my account corrected to a zero balance. I would like the corrected zero balance statement sent to my email on record and my home address.
    • Complaint Type:
      Service or Repair Issues
      Status:
      Unanswered
      I am receiving a monthly invoice for services from 2022 and 2023 from Forward Dental in ***************. I have contacted my insurance company to gather information on the charges being claimed are not paid.The combined payments from insurance and my direct payments exceeds the amount they claim I owe.I have talked with the person that manages the billing at the *************** location.I gave them the insurance contact information. To my knowledge they have not communicated with insurance. I continue to receive monthly bills. No late charges have been added on these. This has continued well past a year. I want forward dental to stop sending me these false invoices. Please advise me on my options to end this.Thank you, ***********************
    • Complaint Type:
      Sales and Advertising Issues
      Status:
      Unanswered
      On 2/23/23 I came into Forward Dental and they did an exam on my teeth counting as my first free one of the 2 you get yearly. Then on 2/27/23 I had to come back in to get my cleaning, and they decided to perform ANOTHER exam using my last free one of the year 4 days apart for no reason. On 11/22/23 I had what I thought was my "second" exam and now I'm being told I owe $41 because they decided to do 2 exams this year within 4 days of each other. I then proceed to ask the receptionist why they would do that and her answer is "the dentists do it when they feel it's necessary, we don't have control over that". Well; if someone stopped and looked at my record of 4 days prior there's no way there should be a need to waste both of my exams within 4 days.
    • Complaint Type:
      Sales and Advertising Issues
      Status:
      Unanswered
      June of 2022, my wife went on an Invisalign program. My insurance covers orthodontic work, after an initial $450. After numerous visits, as the program dictates, weve been charged over $1200. Which has been paid for out of our pocket. My wife finished the program. June 2023, we start receiving a bill for $2145 for the orthodontic work that was performed. My insurance covers this, and is contracted between Forward Dental ********** and Anthem insurance. This has been going back and forth since then, now November of 2023. I have gone into the office to speak with interim managers, called anthem, had my employers insurance rep reach out, been on conference calls with anthem and forward dental. I just recently received the same bill again threatening collections. When I call the office, all I receive is an option to leave a voicemail.

    Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

    As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.