We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Message from our CEO"Trust is not inherited. It is built, proven, and protected every day."
Rebekah E. Dopp is the Global Chief Executive Officer of BBB, Inc. She is leading the most comprehensive transformation in BBB's history, redefining its role from a legacy institution into a global trust infrastructure for the modern marketplace. Under her leadership, governance is being modernized, digital systems are being rebuilt from the ground up, and more than a century of marketplace data is being activated to power trust in the AI economy.
Rebekah operates at the intersection of trust, technology, and scale. With more than two decades of executive leadership across globally leading brands, she is known for turning complexity into clarity and vision into execution. Her work is not incremental. It is structural, repositioning BBB as a system that doesn't just reflect trust, but enables it at scale.
She serves as an advisor and board director across public, private, and nonprofit organizations, guiding leaders on governance, technology, and trust-driven growth. Born in Minnesota and raised across communities throughout the United States, she brings a deeply rooted commitment to local connection and accountability, reflected in BBB's enduring principle:
Trust, Built Locally.