Customers search everywhere and compare their options
Where customers look and how many businesses they compare.
Overview
See your business the way your customers do
From the first search to the follow-up visit, this report shows what drives customers to choose an automotive business. The findings and recommended next steps show what earns their trust at every stage and keeps them coming back.
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Good research still leads to disappointment
Why reviews and referrals still leave careful customers let down.
Clear proof wins the sale (and the next one)
What customers need to see to choose, return to, and recommend a business.
Discovery
Customers search everywhere and compare their options
Finding an automotive business no longer runs through one place. Customers move between referrals, search engines, review sites, social media, and AI tools, and nearly all of them weigh more than one business before deciding. This report shows where customers look, how many businesses they compare, and what they check first.
Trust
Good research still leads to disappointment
Customers compare their options, read reviews, and ask people they know. Many still end up choosing a business that lets them down. Reviews and referrals describe how a business treated someone else, and neither can tell a customer how their own experience will go. This report shows how often that happens and what makes customers walk away from a business they found.
Proof
Clear proof wins the sale (and the next one)
Once customers discover a business, what that business shows them decides what happens next. Clear pricing, written estimates, and documentation shape their decisions. This report shows which trust factors customers rank highest and what turns a first-time customer into repeat business and referrals.
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Put the 2027 Automotive Customer Report to work
The New Automotive Customer is a look at how customers choose an automotive business right now. You'll get clear findings and practical next steps for showing up where customers search, handlin