Complaints
Customer Complaints Summary
- 23 total complaints in the last 3 years.
- 11 complaints closed in the last 12 months.
If you've experienced an issue
Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:23/04/2025
Type:Status:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I called the company to find out about alert device for my mom. Person on the phone kept telling me I had to buy today after numerous attempts to hang up. As they were very aggressive. Lowering the price. Then I received numerous calls back from them. I never game them my number.
Business Response
Date: 24/04/2025
We have added the customer to our do not contact list
Customer service
Customer Answer
Date: 25/04/2025
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
Sincerely,
Angie ******Initial Complaint
Date:19/03/2025
Type:Status:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I requested information about Life Assure's products by submitting an online request a week ago. I had a phone conversation with one of their agents, who was aggressive and urged me to purchase that day, which i did not! I ended the conversation, and since that day, I have received many phone calls from this company, even after advising them to quit calling. This is harrassment, and I want this company to stop calling me.Business Response
Date: 20/03/2025
We have contacted the customer and added to our lsit to not be called until they cotnact us next.Customer Answer
Date: 20/03/2025
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
Sincerely,
****** **********Initial Complaint
Date:27/02/2025
Type:Status:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
*** *** **** ** *** STOP **** CALLING ME. I have blocked this company’s number BUT they are still able to **** me with voicemails. I just deleted 11 voicemails from them and within the last few weeks probably 30. **** ******* ******** ****** **** ******* ********* ********* * *****Business Response
Date: 28/02/2025
We have not treid to contact customer again. We have added customer to do not contact form after they requested us to contact them
Customer Service
Life Assure
Initial Complaint
Date:27/01/2025
Type:Status:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I called Life Assure from my mother's phone number but their office was closed. I did not leave a message or request anything online. Yet the very next morning they called my elderly mother and attempted to sell her a product. She told them to call me, which they did, and they proceeded to lie and tell me they were following up on my request for information. I told them to stop calling my mother and to not call me again. They ignored this and called my mother from BC area code phone numbers (to hide their identity) at least four times - i blocked three different numbers they used. I also blocked them on my own phone. The last call on Jan 24 came to my mother's phone, which I happened to pick up, and an aggressively unpleasant man started his sales pitch - I called him out on his tactics and had to hang up since he wouldn't stop talking. It's particularly offensive that a company that sells products to the elderly uses these tactics and you should be aware that one of your members lies and harasses vulnerable people. I couldn't believe I had to deal with such tactics from a supposedly reputable company.Business Response
Date: 11/02/2025
We have added custoemr to our Do Not Call List. We misunderstood that the custoemr was not interested at this time. Please feel free to contact us in the furutre.
Customer Answer
Date: 12/02/2025
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
Sincerely,
********* ******Initial Complaint
Date:27/01/2025
Type:Status:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Life Assure unsolicited sent my 90yr old mother an alert button claiming she had “won it”. *** *** She then called and signed up for $** a month. *** #2! They never tested it or showed her what to do it may be a button to nowhere. ***#3! Then she tried to sign onto their app to check- said she was not a customer, even though they took their money for three month. ***#4. She called they said “Ok we will send a sign up email” TWICE. NOTHING. *** *** ****** **** **** *** **** *** *** ** **** **** *** *** **** **** * ******* *******Business Response
Date: 28/01/2025
Reviewed with customer our process and our company details. Advised Barbra had called and we are waiting to receive our equipmnet back. We re gave return code fo porduct and stated we would cancel and refund once product returned. Customerr understood what to do.
Life Assure Customer Service Team
Initial Complaint
Date:10/01/2025
Type:Status:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Life Assure has taken out money but not provided any equipment or services. They don't answer their phones or return messages. I'm very upset **** **** **** ********* ** ********** ******* A **** payment was made Tuesday 7th January and then again on 10th January but no product has been received. They promised the product in two days. There has been no receipt of payment sent out, no correspondence, and they haven't answered phonecalls or messages.Business Response
Date: 13/01/2025
Contacted customer to review complaint. We have explained that some delays were due to ****** **** Strike and that we have refunded entire amount and customer is happy. Customer returning product as well.Customer Answer
Date: 14/01/2025
Complaint: ********
I am rejecting this response because:*****
Thanks for passing this message. It's a completely wrong version of events from the company. We haven't received the unit at all and had not mentioned wanting to send it back when (if) we do receive it. There has not been any refund to my account.
We merely asked for some (any) communication so we knew it wasn't a scam, and for the unit to be sent out to my parents which is what they've been told by a company rep has now been done.
* ***** ********** *** **** **** ********** ** * ******* ********** ************ *** **** *** ** ** ******** **** **** ******** **************
This is not the desired outcome we were seeking.
****** *******
Thank you
Lisa
**********
**** *********Business Response
Date: 14/01/2025
Please let us know what we can do to satisfy customer.Initial Complaint
Date:07/10/2024
Type:Status:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
A number of months ago, I cancelled my service with Life Assure. As per instruction, I returned all of their equipment, in good working order. Since that time, they have taken ****** out of my bank account, not once but twice, for a total thus far of ******* I contacted them after the first withdraw they made and they assured me it would not happen again and I would be reimbursed. There never was a reimbursement for the money they ***** from my account, and it has happened yet again. * ** * ** **** *** *****, I do not have hundreds of dollars to give away to a company for a service I have not had in over 6 months. This is not acceptable at all. Calling them just gets a run around and false promises. * **** ******** * ****** ***** ** ************ ***** **** ** **** ******* ***** *** ******* *** ********** I am looking for reimbursement of the two withdrawals of ****** (****** total) as well as having Life Assure cease and desist taking money from my account, since the service has been cancelled for some time now.Business Response
Date: 07/10/2024
We have contacted Linda ******* and have refunded any monies owed. Seems like a bit of confusion on how to cancel or return items.
Customer is satisfied.
Customer Service
Initial Complaint
Date:06/08/2024
Type:Status:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I submitted a complaint about this company mid July when they removed ***** from my account. Initially, I contacted their only available line, and was told I would have to return equipment they sent, which they would then inspect and they would return my money, if all was well. I filed a complaint then. A message was left by someone identifying herself as, "******", a manager at Life Assure, July 23/24, stating she wanted to make everything right and to call her. When I did ****** was unavailable but stated that all was fixed and that I would receive my refund on Monday, July 29/24. To date, no refund. Today this company withdrew ***** from my account. Totally unacceptable. **** ******* ********* *** ****** **** ******** Further, I would request contact information, phone/email, of upper managementCustomer Answer
Date: 11/08/2024
This matter has been resolved. I received my refund. ThankyouInitial Complaint
Date:23/07/2024
Type:Status:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I was on the phone and this company cut in to sell me their alert system. Having seen them advertise on t.v., I stayed on the phone. I did agree to join their program of alert program. Having had time to think, I decided to cancel it, During this time, I had a family issue and attended to it. In this period, they kept withdrawing $***** from my bank. this occurred for four months (total of $******). Once my family issue ceased, I contacted Life Assure and explained everything, He said he will attend to my issue and said it would be about a week to refund my money. This was around July 12,2024. I have tried to phone them several times and they refuse to take my calls. I desperately need my money back.Business Response
Date: 24/07/2024
We have contacted the customer to review her confusion and answer any questions. We have refunded customer as requesetd and customer is happy with out come.
Thank you
Life Assure Csutomer Service
Customer Answer
Date: 26/07/2024
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********* and find that this resolution is satisfactory to me.I wish to thank you for your help on my case. I want to inform you that I received
all the monies from Life Assure as requested.
Thank you so much.
Sincerely,
Helen *****Initial Complaint
Date:10/04/2024
Type:Status:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
A pop-up ad for this company appeared on my computer as I was reserving space at the ***** ****** ****** for a lecture on Jan. 23/24. I assumed the Museum was sponsoring this device. so I ordered one that day. Jan 24/24, $****** was deducted from my credit card. The device arrived before the end of January. I realized that this device did not suit my lifestyle and returned it, unopened Feb. 12/24 at my expense. ($*****) There was no refund on my February credit card statement. I called and was told it would appear on my March statement. The March statement only showed a credit of $****** which was only part of my expense. I called again and was told the device was activated and cost begins at time of shipping. I have never received a statement from this company. The agent said to call again in two weeks to see if the credit department would credit my account. This company had no difficulty charging me the day I first spoke to them and waiting 3 months for my credit is unacceptable. Now I see that the company is offering a free month trial. They owe me $***** and I would like to be reimbursed for that amount ASAP. The museum had no affiliation with this company *** * **** * *** ********Business Response
Date: 11/04/2024
Contacted customer to review concerns twice. Customer was refunded. ******** **** ***** ****** *** **** ******* **** ** **** *** * **** ******** We reviewed all of our contact information and made sure customer had our information.
Customer is Satisfied.
Customer Service team
Customer Answer
Date: 15/04/2024
Complaint: ********
I am rejecting this response because:I cannot confirm resolution of my complaint until I can view my ********** statement which will not be available until 2nd week of May. The company is promising a refund to my credit card of the amount owing to me.
May 9, 2024
Hello: Complaint# ********
Refund # ***********
BBB Code # *************
I have received my refund on my Master account statement of $***** on April 10,2024. This plus $****** (refund ,March 20,2024) = my full refund request of $****** from Life Assure.
I am satisfied with all payments and request the complaint be closed.
Edward *******
Business Response
Date: 15/04/2024
Please contact our customer service if any issues with the refund. ***********
Thank you
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