Home Warranty Plans
Harbor Home WarrantyAbout
Important information
- Advertising Review:
On March 7, 2023, BBB requested Harbor Home Warranty to modify, substantiate, or discontinue claims on their mailed advertising that read, “EXTREMELY URGENT & TIME SENSITIVE - IMMEDIATE RESPONSE REQUESTED”, “Please Call IMMEDIATELY as this may be our FINAL ATTEMPT…”, “IMMEDIATE RESPONSE REQUESTED”, and "IMMEDIATE RESPONSE TO THIS NOTICE REQUESTED". Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising.
BBB’s Code of Advertising Section 1 states, The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. 1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
On March 28, 2023, BBB received a response from the business with revised advertising. BBB spoke with the business the same day, requesting further revision in accordance with BBB’s Code of Advertising and offered an extension for the response.
As of April 11, 2023, the business has not responded to BBB.
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