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Important information
- Advertising Review:
On March 19, 2024, BBB Serving Los Angeles and Silicon Valley requestedthat the business substantiate, modify, or discontinue claims on the company’swebsite, https://www.binoidcbd.com/. The business advertises sales and “Made in the USA” Claims.
TheBBB Code of Advertising states that, "9.1 The unqualified term"sale" may be used in advertising only if there is a significantreduction from the advertiser's usual and customary price of the products orservices offered and the sale is for a limited period of time. If the saleexceeds thirty (30) days, advertisers should be prepared to substantiate thatthe offering is indeed a valid price reduction and has not become their regularprice. 9.2 Time limit sales must be observed. 9.2.1 For example, products orservices offered in a "one-day sale," "three-day sale" or"this week only sale" should, as a general rule, be taken off"sale" and revert to the regular price immediately followingexpiration of the stated time. 9.3 Introductory sales must be limited to astated time period, and the selling price should, as a general rule, beincreased to the advertised regular price immediately following termination ofthe stated period. 9.4 Advertisers may currently advertise future increases intheir own prices on a subsequent date provided that they do, in fact, increasethe price to the stated amount on that date and maintain it for a reasonablysubstantial period of time thereafter. 9.5 If the advertiser, in good faith,decides at the end of the sale period to convert its sale price to a newregular price, it may do so if it no longer claims any savings. 9.6 Theadvertiser, in good faith, may decide to extend a time limit or introductorysale for a stated period. However, if that extension is for more than a shortperiod of time, the advertiser must be prepared to substantiate that theoffering is still a valid price reduction and has not become its regularprice."
The BBB Code of Advertising also states,“37.1 “Made in USA” and similar terms used to describe the origin of a productmust be truthful and substantiated. 37.2 An advertiser must not express orimply that a product or product line is exclusively “Made in USA” unless all orvirtually all of the product is made in the U.S. All significant parts andprocessing that go into the product must be of U.S. origin. That is, theproduct should contain no — or negligible — foreign content. 37.3 Advertiserscan refer to products that are manufactured with foreign components as“Assembled in USA,” if the product's principal assembly and last substantialtransformation was completed in the U.S. 37.4 Qualified “Made in USA” claims,for example, “60% U.S. content,” “Made in U.S. of U.S. and imported parts,” areappropriate for products that are manufactured or have been substantiallyassembled domestically. However, advertisers must avoid making these claims ifa significant amount of assembly or material of the product was not completedin the U.S. Qualified “Made in USA” claims, like unqualified claims, must betruthful and substantiated.”
As of April 11, 2024, the business has failed to respond to our request forsubstantiation, modification, or discontinuation of the advertised claims.
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