Business ProfileforNational Pen Company

On July 27, 2022, BBB requested National Pen Company to modify, substantiate or discontinue claims made on their website (https://www.pens.com) that read, "You can order risk-free thanks to our guarantee.", at the bottom of the homepage, "..And because we’re not happy until you are, our One-Year Quality Guarantee has your back..", In the "About Us" section, Additionally, the website displays sales with no expiration date, and advertises comparison pricing, and Furthermore, the company flyer reads "..Your personalized logo - Free..". Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising.

BBB's Code of Advertising Section 9 states, The unqualified term “sale” may be used in advertising only if there is a significant reduction from the advertiser's usual and customary price of the products or services offered and the sale is for a limited period of time. If the sale exceeds thirty (30) days, advertisers should be prepared to substantiate that the offering is indeed a valid price reduction and has not become their regular price. Time limit sales must be observed. BBB's Code of Advertising Section 14 states, An advertiser may use the word “free” in advertising whenever the advertiser is offering an unconditional gift. If receipt of the “free” product or service is conditional on a purchase: The advertiser must clearly and conspicuously disclose this condition with the “free” offer (not simply by placing an asterisk or symbol next to “free” and referring to the condition(s) in a footnote); and because the consumer continually searches for the best buy and regards the offer of “free” products or services to be a special bargain, all such offers must be made with extreme care so as to avoid any possibility that consumers will be misled or deceived. Representative language frequently used in such offers includes: “Free”, “Buy 1-Get-1 Free”, “2-for-1 Sale”, “50% off with Purchase of Two”, “$1 Sale”, “1/2 Off”, and “Gift with Purchase”. Literally, of course, the advertiser is not offering anything “free” (for example, an unconditional gift), or 1/2 free or 2 for 1 when making such an offer, since the consumer is required to purchase a product or service in order to receive the “free” or “2 for 1” item.” Additionally, BBB's Code of Advertising Section 20 states, When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.

As of August 11, 2022 the business has not responded to BBB's request.