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Important information

• Advertising Review:

  On April 9, 2024, BBB requested Dermaclara to modify, substantiate or discontinue a claim made on their website, (https://www.dermaclara.com/), that reads:
  
  “We use one ingredient in our reusable Occlusion Patches™, 100% medical grade silicone, & your body does the rest... natural, safe, & effective!”
  
  “Featured in Martha Stewart, BuzzFeed, The Doctors”
  
  “FAST & CLINICALLY PROVEN RESULTS”
  
  “Occlusion Patches™ are clinically proven to prevent and reduce all types of stretch marks and wrinkles on all skin tones and types.”
  
  “Our patches are clinically proven to work or your money back.”
  
  “Occlusion Patches™ are made with one ingredient, 100% medical grade silicone. No chemicals can absorb into your bloodstream.”
  
  “SCIENTIFICALLY PROVEN”
  
  “90% of users said their skin felt smoother.”
  
  “87% of users said their skin felt smoother.”
  
  “89% prefer this treatment method over injections.”
  
  “90% of users said their skin felt smoother.”
  
  “Occlusion Patches use 100% medical-grade silicone …. other factors”
  
  On the website page, (https://www.dermaclara.com/blogs/news/what-does-clinically-proven-mean), it also reads: 
  
  “Dermaclara is clinically and scientifically proven and tested. We are the #1 non-invasive, chemical-free, dermatologist-approved, pregnancy-safe, and breastfeeding-safe anti-aging solution."
  
  “Dermaclara is clinically tested to heal the skin of imperfections.”
  
  On the website page, (https://www.dermaclara.com/products/siliconefusion-face-rejuvenation-kit?variant=42504901427363), it also reads: 
  
  “Our scientifically proven, 100% medical grade silicone patches, naturally boost and retain moisture to tighten fine lines and reduce wrinkles.”
  
  “CLINICALLY PROVEN TO: Prevent the need for medical procedures such as botox, fillers, or laser resurfacing.”
  
  “A third-party clinical evaluation of 65 women in August 2016 found that our reusable silicone patches assisted with the following:
  
  "Visible improvement of fine lines & wrinkles around eyes - 83.87%"
  
  "Visible improvement of fine lines & wrinkles around mouth - 77.42%"
  
  "Visible improvement of fine lines & wrinkles around forehead - 85.48%"
  
  "Visible improvement of fine lines & wrinkles around chest - 91.94%"
  
  "Younger looking skin - 87.10%"
  
  "Smoother skin - 90.32%"
  
  "Softer skin - 87.10%"
  
  Prefer silicone patches over any other anti-aging treatments (injections & surgery) - 90.32%”
  
  “All tests were conducted by BioScreen® Testing Services (FDA & DEA Registered * ISO 9001 Certified)”
  
  “GUARANTEED RESULTS”
  
  “SCIENTIFICALLY PROVEN RESULTS”
  
  “90% of users had a visible improvement around their treatment area.”
  
  “89% of users said their skin looked younger.”
  
  “87% of users said their skin felt softer.”
  
  “90% of users said their skin felt smoother.”
  
  On the website page, (https://www.dermaclara.com/pages/faq), it also reads: 
  
  “Yes. All of our products are dermatologist approved and allergy tested. Dermaclara Beauty Silicone Fusion™ patches are made of medical grade silicone, which has been used by doctors and surgeons to heal scars. We recommend you refrain from using our products if you are allergic to silicone or get irritated from adhesives such as band-aids.”
  
  “Our Silicone Fusion™ patches are clinically proven to significantly reduce the appearance of fine lines and wrinkles within the first hour of use.”
  
  Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising.
  
  BBB's Code of Advertising Section 20 of the Code states that when using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request. In addition, Section 28, also states superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved. Lastly, Section 34, states claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data. 
  
  
  As of May 7, 2024 the business has not responded to BBB's request.
  

   
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