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Business Profile

Tire Dealers

Priority Tire

Headquarters

Complaints

Customer Complaints Summary

  • 191 total complaints in the last 3 years.
  • 74 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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Complaint status

Complaint type

  • Initial Complaint

    Date:05/13/2025

    Type:Customer Service Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I ordered these tires on the 9th and on the 10th they sent out a tracking number. It is now the 13th and they still aint ship out the tires they are giving me the run around saying they called fedex but havent. I had to call them because they did not respond when I messaged them through Ebay where I purchased the tires. Their live chat on they website doesnt work and their website looks like a jumbled mess. DO NOT DO BUSINESS WITH THESE PEOPLE. I will be telling everyone I know and putting this all over the web. If you people order tires from these people you will not get them and they will give you the run around blaming fedex blaming this or that but fedex says its not them blah blah blah. Spoke with 2 of they customer service reps who say they will contact fedex but have not and so far havent seen no movement on the tracking info or anyone who will tell me when I will get the stuff THAT I PAID FOR. I want what I paid for on my door step not a bunch of excuses or we cant do this or that. You take the money you DELIVER THE STUFF THAT PEOPLE PAY FOR. really isnt hard. Wish I knew these people would have been scamming before I even placed the order.

    Business Response

    Date: 05/13/2025

    We are certainly sorry to read this incredulous, unnecessarily hostile and dramatic complaint.

    The reason why we say that is because the order in question was formally shipped out on May 10th - 2 days ahead of schedule, as the order was required to be sent out on the 12th.
    Furthermore, the delivery estimate is for May 15th; so, needless to say, the fact that the order hasn't been delivered yet isn't even a problem in any sense.

    Aside from that, we do not understand why you would assume that we're lying; we have zero benefit from lying or incentive to do so. The order was indeed formally organized and shipped out on the 10th - we're not sure why there's no movement on the package and are indeed investigating both with FedEx using our Premier Business account as well as with our warehouse, as we always want to double-check their shipping manifest to ensure everything was done correctly.

    Meanwhile, our agents are doing their best to answer all calls, emails and live chats - your criticism for waiting more than usual is certainly valid, but we're not sure how that equates to us being "scammers".
    In fact, we really do not understand how you would get an idea to call a business which is A+ accredited with the BBB, which has a 99% positive feedback rating and Top Rated Seller status on eBay, which has several different Google Business profiles with 4.8 and above ratings - and so on - is in any way "scamming" you. We've been in business for more than 20 years and have more than 1000 orders per day; your order being "late" (not even, formally speaking) does not erase our efforts and achievements.

    All in all, we've done our best to properly ship your order out - the apparent delay with the transit was noticed and we're trying to get to the bottom of it.
    That's literally all there is to it - the order isn't even late and we'll do all we can to prevent it from being late, as well as to ensure that you receive what you purchased in general.

    You're free to criticize or voice your displeasure, but we'd urge you to keep your criticism remotely accurate and appropriate.

    Thank you.

    Customer Answer

    Date: 05/13/2025

    [To assist us in bringing this matter to a close, you must give us a reason why you are rejecting the response. If no reason is received your complaint will be closed Administratively Resolved]

     Complaint: 23322651

    I am rejecting this response because:

    The tracking info still says it hasn't been sent out and everyone can tell me there is a investigation but I dont see it happening and if I dont get my tires by the 15th then I will be pursuing legal action and contacting the states attorneys office . You have time to be quick to reply on the better business bureau but yall don't wanna send out what I ordered and paid for. Fedex says yall haven't even sent it out and they told me to tell the merchant to reach out which hasn't happened yet 

    Regards,

    ******* ****

    Business Response

    Date: 05/13/2025

    Hello again.

    Correct, you do not "see" the investigation "happening" because you do not have access to our FedEx Premier Business account, neither do you to our private channels with FedEx or our warehouse network.
    If you did call FedEx yourself to speak with a basic FedEx representative without full insight into the matter, they would naturally tell you that the shipment wasn't even sent - because there are no pick-up scans on the package.

    What you've apparently not considered while taking time to accuse of being malicious scammers is that we did send out the package, but that FedEx has some local delays in processing and/or that it was lost during the unloading step prior to being scanned. This can, has and will occasionally happen with all carriers. Neither a delay nor complete loss are out of the question, sadly.

    As we've said, we're investigating the matter on both ends - and we are completely open to sending out a new shipment to replace this one if it is indeed lost or overly delayed - but we simply need to get at least some confirmation on the current status before doing so. Ultimately we are following standard procedure for delayed and/or lost packages - investigating and determining both the cause and current status, as well as considering options on how to best resolve the matter. In all of this we are both trying to help you as our customer as well as ensure that our tires are not lost.

    Yes, we can reply to this Better Business Bureau complaint quickly; needless to say the personnel that deal with feedback is not the same as the personnel that replies to regular incoming traffic. Please do not confuse our phone lines being busy with us ignoring you or purposely wasting your time - we're doing all we can to reply in a timely manner amidst heavy traffic.

    With all of that said, there's again no need to make any threats; we assure you that, to the best of our knowledge and ability, your order was sent out, as well as that we're working to ensure that you do receive it on time.
    Your frustration with the concerning and apparent delay is noted and mostly reasonable - we do not deny that and acknowledge the confusing situation. With that said, we're trying to help you and resolve the matter.

    Thank you.

    Customer Answer

    Date: 05/13/2025

    [A default letter is provided here which indicates your acceptance of the business's response.  If you wish, you may update it before sending it.]

    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID 23322651, and find that this resolution is satisfactory to me. 

    Regards,

    ******* ****

     

  • Initial Complaint

    Date:04/25/2025

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    On 2/17/24 I purchased 4 Heritage RidgeRunner A/T-X ** 33 X 12.5 R2 E (10 ply) AT A/T All Terrain tires. Each tire was $233.64. All four tires were shipped at once and I was under the impression as the consumer they were all the same. I had the tires installed at a tire shop the same day. I told them they were all new tires that I ordered. There was no alignment done that day. On 4/25/25 I went for oil change and wheel alignment to be told that one tire is a completely different size and they would not be able to perform a wheel alignment. The shop took pictures of all the tires to prove the one tire does not match. I called today and was advised there is a 90 day no refund policy. The representative on the phone stated that it must have been a mistake by the warehouse and she apologized but nothing she could do. I did not think to check all four tires because when they were shipped they all came at once and to the naked eye looked like a match. I'm not a tire expert and assumed the correct tire was sent. It was an error on the warehouse for not sending correct tire, and an error on my part for assuming all four were correct . I paid for 4 of the correct tires and I'm hoping to come to some sort of resolution. I just want the correct tire to rectify the situation.

    Business Response

    Date: 04/25/2025

    Although we do fully acknowledge that sending out an incorrect tire would be a genuine mistake on our part, we cannot possibly assist you more than 12 months after the date of sale and delivery.

    As you know, our policies, terms and conditions clearly illustrate that we offer a 90-day policy for unmounted/unused tires as well as that all customers must verify what they received prior to attempting to mount and use the tires.
    This is exactly to help prevent scenarios like these, as mistakes are simply always going to be possible, despite our best and continued efforts to prevent them. We can make the odds of mistakes happening improbable, but not impossible, which is why it is important for customers to check and verify what they receive before putting it on their vehicle.

    To that end, if we did send 1 incorrect tire by accident, we do earnestly apologize to you - there was no intention to do so and we do indeed do all we can to prevent such cases.
    Had you contacted us prior to mounting, we would have easily solved the issue ASAP. Even if you had contacted us after the tire installation, we could still figure out some way to help, despite the tires being mounted already.
    Sadly, in a scenario like this, we cannot possibly supply a replacement or issue a refund for tires that were used for over a year.

    With that said, we'd also point out how it is certainly shocking and inexcusable that the original tire installer mounted mismatched tires onto your vehicle. We do not blame them for our mistake, but we do think that they had the responsibility to notice the issue and warn you.

    All in all, although we cannot provide you with a replacement or refund, we would be happy to offer you a courtesy discount on a new sale if you would want to replace 1 or more tires - if you would find this helpful, please do contact us again via email to ******************************* so that we can further review and handle this matter.

    Thank you for your understanding.

  • Initial Complaint

    Date:04/21/2025

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I had purchased tires from this company through the ******* app and had them shipped to my local store. When I went to have them put on my car, I was informed that they were the wrong size and my appointment was canceled. I had to jump through multiple hoops and have ******* reach out to the company several times in order to have the tires shipped back. I received an email from the tire company that ******* was the one who needed to refund me. ******* then told me that the tire company needed to refund me. When I reached out to the company again after they received the returned tires, they stopped communication with me. It's been a while since I heard from them, and I still haven't given me my refund. I feel that I'm either getting scammed or robbed and I don't know how to fix it,

    Business Response

    Date: 04/21/2025

    We can confirm that you did purchase from us via *******'s Marketplace, specifically with the ************************ program.

    With that said, the rest of the story is a bit confusing - we do naturally apologize ahead of time for any potential lack of clarity on our part, but we must advise that we provided you with a FREE RETURN, attempted to process a refund and tried to explain what exactly was the status of your order at all times.

    We do not think there were any hoops involved - for any and all returns, we simply require basic photos of the received tires, so that their nature and condition can be verified; at that point we provide prepaid ***** Ground Return Labels that you can use to send the tires back to us at no cost of your own, after which we can issue a Refund. If there was an issue with this due to the tires not being in your possession (and instead being in *******'s) we do suggest you forward your feedback to *******, as they are the ones that expect us to provide the return to our mutual customer (as opposed to simply having them send the tires back to us).

    To reiterate, all we needed was for you to provide us basic photos of the tires you received and then use the provided prepaid ***** Ground Labels - this is standard procedure that works swimmingly and swiftly in 99% of cases, but here it sounds that the fact this was a **************** order inadvertently caused issues for you.

    Furthermore, upon return, our team attempted to process a refund for your order - however, a technical issue occurred, one that quite literally prevents us from sending your funds back to you via *******'s ************* software.
    Having experienced this technical issue beforehand, we sadly know that the only solution to this is for you as the customer to insist to ******* themselves to "escalate" the matter and process the refund (using our funds) instead of us.
    Needless to say we've reported to them both the issue and the repeated, ensuing friction and frustration between us and customers. We are hopeful that they deploy a fix in the near future.

    All in all, please know that we tried our best to keep things simple, straightforward and helpful - all the while being ***** and honest. We do again apologize if we failed to explain anything clearly and correctly, but you must believe us when we say that all we did was attempt to provide a Free Return and issue a Refund. Both should be and often are incredibly simple and straightforward, but regrettably *******'s technical issues and oversights regarding the **************** program have contributed to this confusing experience.

    We do thank you for your understanding and once again urge you to contact ******* and reiterate what we advised you in hopes of finally receiving that refund.

    Customer Answer

    Date: 04/21/2025

    I did send photos to the company upon request. It was then that they said that I could return the tires, and I did. I have contacted ******* about four different times saying that I haven't gotten my refund. They never informed me that they were having issues on their end. They continuously told me that the refund had to come straight from the company, and the company is telling me that it has to go through *******. Someone is lying to me and it's incredibly frustating. They had no issues taking my money for the tires, so I don't understand why it is such an issue to get my refund. I did everything I was told to on my end and ******* did everything they could to process my return.

    Customer Answer

    Date: 04/21/2025

    [To assist us in bringing this matter to a close, you must give us a reason why you are rejecting the response. If no reason is received your complaint will be closed Administratively Resolved]

     Complaint: 23228540

    I am rejecting this response because:

    Regards,

    ***** ******

    Customer Answer

    Date: 04/21/2025

    I still didn't get my refund and the company isn't trying to resolve the situation. I honestly don't know what to do at this point.
  • Initial Complaint

    Date:04/17/2025

    Type:Customer Service Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I order tires I get them and I get three correct tires and one bigger than the rest. Now I am being ignored by the business try to call no one answered horrible spend $500 bucks for what morning can not use them.

    Business Response

    Date: 04/17/2025

    We must advise that we responded as soon as we possibly could, as permitted by our workload! A FREE RETURN was provided on April 15th, 2 days before we received this BBB Complaint!

    To begin, Priority Tire does all in our power to ensure that every single tires arrives exactly as advertised, in the expected size, model and brand, as well as in excellent overall condition!
    There are numerous safety measures in both the technical elements we work in as well as of course our practical, real-life procedures, all meant to help avoid any type of mistake.

    With that said, we do process more than 1000 orders every single day - which means that, despite our best efforts, mistakes are still possible and may occasionally happen. It is obviously impossible to fully avoid any and all mistakes, but we do our absolute best to make them as improbable as can be.

    Further, when unlucky incidents do happen, we do our best to help our customers to make things right and resolve their issue.
    Obviously we do understand the frustration not only due to the original issue but also from delays in communication. Please know that we do our absolute best to answer all calls, live chats and emails quickly and efficiently; currently we're dealing with large amounts of incoming traffic, so sadly some delays and longer wait times do occur despite our concentrated efforts. Steps are being taken to address this issue and help improve our consistency and lower all wait times.

    We do earnestly apologize both for the original mistake and for the frustrating wait times - but please know that none of this was neither intentional nor is representative of our usual performances.
    Our team is doing all it can to help you and we'll get your issue resolved ASAP!

    Thank you for your understanding.

    Customer Answer

    Date: 04/21/2025

    [To ass us in bringing this matter to a close, you must give us a reason why you are rejecting the response. If no reason is received your complaint will be closed Administratively Resolved]

     Complaint: 23214469

    I am rejecting this response because: I returned the tires they are suppose to be delivered today I just want my money back. I will go else where and buy tires. So just refund my money thank you there is proof it was sent back I have pictures to prove I sent back but will not let me upload 

    Regards,

    **** *********

    Business Response

    Date: 04/25/2025

    We were advised by the customer that they wish to return back the 1 incorrect tire, at which point we provided them with 1 prepaid Return Label.

    Afterwards, they advised that they wish to return the 3 correct tires as well; obviously we then provided them with a further 3 prepaid Return Labels.

    Since then, we've indeed only received back 1 tire total. The 3 prepaid Return Labels we provided do not show any indications of being used, meaning that the 3 correct tires have not been sent back to us.
    Despite our best efforts to resolve this amicably and to assist the customer, we've encountered resistance and a lack of cooperation, to the point where our agents noticed intentionally confrontational and uncooperative behavior from the customer.

    Upon the return of the 1 tire, we were forced by eBay to issue at least 50% of the total refund (meaning 2 of 4 tires); sadly, we were forced to do just that, despite only receiving back 1 tire.
    As such, the customer has received a refund for 2 of their 4 tires, despite only returning 1.
    To that end, Priority Tire is not going to process any further refund whatsoever, until and unless our remaining tires are returned to us.
    The customer can certainly try to provide evidence of the contrary, but all signs point to them not even shipping our tires back to us.

    Thank you.

    Customer Answer

    Date: 04/25/2025

    I [To assist us in bringing this matter to a close, you must give us a reason why you are rejecting the response. If no reason is received your complaint will be closed Administratively Resolved]

     Complaint: 23214469

    I am rejecting this response because:

    Regards,

    **** ********* I in fact returned 4 tires and you can see the packing list says 4 tires not one. I have pictures and my ring camera showing the fed ex guy in fact picked up 4 tires. The tires were strapped together in 2s not a single tire so this is a lie. I refuse to be taken advantage of by this company and I will fight for my rights. I have all the proof of all 4 tires being lugged off from fed ex. So they get the insurance money from fed ex and get to keep my money no…. I have the proof but it is saying the file is to big I can send all the proof of everything 

    Business Response

    Date: 04/28/2025

    Ultimately the matter is simple: we provided the customer with 4 FedEx labels, each for 1 tire (no more than that). We also provided instructions on how to use the labels.

    We cannot start any type of dispute or claim with FedEx as they (correctly) point out that 3 of those labels were never even used.
    Furthermore, for the 1 label that was used, it shows a successful delivery with weight and dimensions corresponding for 1 tire. As such, we have no basis or argument to dispute the delivery for any "missing" tires.

    If the customer has evidence of the contrary they must find a way to forward it to us in an usable manner; if not the full video file, then some type of screncap showing the key moments. We can then try to dispute the delivery of FedEx package in question for "missing" tires and, only if that is approved, we'd be able to process an additional refund.

    Thank you for your understanding.

    Customer Answer

    Date: 04/28/2025

    [To assist us in bringing this matter to a close, you must give us a reason why you are rejecting the response. If no reason is received your complaint will be closed Administratively Resolved]

     Complaint: 23214469

    I am rejecting this response because:

    Regards,

    **** ********* I did email the proof to the BBB proving of the packaging label saying 4 tires not one. Not sure how you say you got one tire when the tires were strapped together. I also pictures of the guy loading them on the truck yes 4 tires not 1. This is all because you sent me 3 correct tires and one huge tire. So this is truly your companies fault. I went to another company that got it correct. I use to buy tires from you for all my cars and my friend cars but I will never use your company again. I am not a thief and I returned all four tires with the packing slip saying yep 4 tires not one. This is all on your company not my fault a good business would make things right. If I mess up an order to my customer I make it right. I will also be leaving a horrible review about how bad you handle business as well. 

    Business Response

    Date: 04/29/2025

    Hello,

    If you purchased from us multiple times in the past without any issues, why would you think that this single mistake erases all the good will or means that we do not operate in a good and honest way?
    A mistake did happen, that is clear - we apologized and offered you with assistance.
    That does not invalidate our efforts to ship every order correctly or undo the fact that we ship more than 1000 orders per day without issues or mistakes being few and far between.
    Your frustration at the issue is valid, but there's no need to accuse us of foul play or lack of effort over one unlucky mistake.

    The problem is that we provided you with explicit instructions on how to send the tires back to us; you did not follow them. There's no two ways about that.
    Now, as a result of that, we have no idea how many tires were returned and/or lost by FedEx. We're facing a loss because of this, with both tires and funds being lost over nothing.

    Finally, we already refunded you for 2 of the 4 tires, while eBay refunded you for 2 more tires at their cost. To that end, your complaint about not receiving your funds is no longer appropriate.
    We did not accuse you of any foul play of your own, nor of trying to cheat us or any such thing.
    We merely pointed out that you did not follow the provided return instructions and that you were hostile towards us for no reason; you also only now provided us with any photos to support your position, which may already be too late to do anything with FedEx.

    Thank you for your understanding and apologies for any inconvenience caused by the original mistake.

  • Initial Complaint

    Date:04/16/2025

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Purchased tired through *******, not realizing it was through merchant platform and the tires were being shipped by Priority Tire. I attempted to cancel the order, but was told because the tires were already en route to *******, Id have to wait and file a return. Once the tires were delivered to ******** I initiate she return which has been nothing short of unacceptable. They agreed to refund the tires but I needed to send photos of the tires, labels, shipping label, etc. ******* HAS THE TIRES, NOT ME. Ive contacted ******* 6 times who have contacted Priority Tire. Priority Tire told me I should go pick the tires UP from ******* and take pictures. FINALLY, they refunded one single tire. ONE TIRE. I eventually got a hold of ******* billing who attempted to cancel the order and finally told me to just file a chargeback because Priority Tire is not cooperating. I called my bank who wont even allow me to dispute it because priority tire is still holding on to the funds.

    Business Response

    Date: 04/17/2025

    We must advise that from our perspective we do not understand what the issue is, as we've responded and advised exactly as we were advised by *******, completely in line with their **************** program expectations and policies!

    A FREE RETURN is possible, that is something we do formally offer, with us simply having the bare-minimum requirement of communicating and cooperating with us.
    The responses provided to you are fully in accord with what ******* allows and in fact instructs us to do, seeing as we have the right to ensure that a Refund is only processed after a successful Return.

    To that end we've clearly not tried to inconvenience you in any way - we've offered assistance and simply asked to be provided with appropriate verification.
    It is understood that, as the customer, you would do your part to get the order sent back and the return process initiated. Returnless refunds are indeed not offered in any way, while the tires are completely out of our possession upon delivery - thus being the responsibility of the customer to handle safely and appropriately.

    Naturally, considering the nature of the **************** orders, we'd assume that the easiest solution is to work together with any ******* staff present to help ensure that the tires are safely sent back to us.
    After that the responsibility goes back onto us as the vendor and party receiving the Return, of course.

    All in all, all we've been trying to do is process a normal Return, both in line with *******'s policies, terms and conditions as well as our own.
    We've not authorized any refund as of yet and will obviously dispute any funds being sent until and unless a Return takes place.

    Thank you for your understanding.

  • Initial Complaint

    Date:04/14/2025

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I have been trying to get the Company to initiate a return of a duplicate order and they keep refusing saying the information I have submitted does not meet their requirements for the return. I purchased the tires through ******* and they need to be returned through the 3rd party vendor. ******* has requested that Priority Tire take care of the situation but ******* has been very rude and has told me that if Priority Tire doesnt take care of this that they will issue a refund and of course ******* isnt keeping up their end of the bargain either. I am at a loss as to what to do about this issue. I need them to get this done and refund my money so I can get the one set on my car. I have 8 identical tires and I need them to determine which tires need to be sent back. I dont know what difference is makes being that they are identical. Seems to me that they are just dragging their feet in hopes that I will just keep them all and ******* has also been doing nothing to just end the issue by just refunding my money.

    Business Response

    Date: 04/14/2025

    Priority Tire shipped both of your orders out as required and as-advertised, exactly to the shipping address provided.

    Why two orders were placed we do not know, but they are genuinely two unique orders on *******'s end, which we were required to ship out in a timely manner.
    Changing the shipping address is not allowed for ******* orders due to their own policy, while the orders in question could not be cancelled or stopped when already in transit.

    Instead, we offered you assistance once you did contact us in the form of a FREE RETURN for any amount of tires.
    We merely asked to be provided with basic photos of each tire you're interested in returning, with this being standard protocol meant to verify the order and its return.
    Furthermore, due to the nature of the two identical orders, we asked you to help us verify which exact order you want to return and to formally contact us through the *******'s messages for that respective order. None of this is meant to frustrate or inconvenience you in any way, it is simply meant to help keep things accurate, above the table and in line with *******'s stringent requirements.

    We have absolutely no reason to "drag our feet" or cause you any issue - we would provide a Free Return for 1, 4 or 8 tires with equal readiness. There was no attempt whatsoever to deny or delay your return, instead we again merely need to be able to verify and classify everything as necessary.

    A Free Return for any of the tires in your possession is still possible, with us being ready, willing and able to provide you with prepaid ***** Ground Return Labels. All you need to ensure is to attach the labels to the appropriate tires from the appropriate order, which can be done by looking at and verifying the original shipping labels.

    With all of this said, we do apologize for any inadvertent inconvenience or miscommunication - but insist that we did not want to cause you any issue or reject your return, quite the contrary.

    Thank you for your understanding.

  • Initial Complaint

    Date:04/10/2025

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Purchased tires April 2nd, tried canceling purchase not even 5 mins after purchase as I bought wrong tires and was told item had shipped. The original estimate for delivery was April 4th, it’s now the 10th and still not delivered. Furthermore, the tracking history just shows shipping label created (since the 4th). I’ve asked the company for a refund with no success.

    Business Response

    Date: 04/11/2025

    We can confirm that you placed an order, asked for cancellation and that some complications occurred afterwards.

    With that said, the order was placed at 8:21am Eastern, with your cancellation request coming at 9:23am Eastern - so it is a bit disingenuous to say that the cancellation request came in "not even 5 minutes after purchase".
    As such, even if your dissatisfaction with what happened afterwards may be legitimate, we do not believe it is fair to misrepresent the situation just to imply that we didn't cancel your order on purpose or out of negligence.

    That aside, your criticism about the delay is completely valid and we do apologize most earnestly about what happened - our warehouse specifically advised that the order was already sent out, yet several days later and FedEx still doesn't show any scans whatsoever. Per our most recent information, we do believe that the packages were sent out and that there was an issue scanning them at FedEx's distribution center. Needless to say, we're further investigating the matter with both them and our warehouse.

    As it became clear that the order is not in transit and that a not-negligible amount of time has passed, we have issued you a full refund early this morning. It is indeed not at all your fault that the packages are "stuck in Limbo" and we did not wish for such a long delay to occur.

    Once again, please kindly accept our earnest apology and likewise know that this cancellation issue was most unlucky above all else and that we do genuinely try to accommodate customer requests quickly and efficiently.

    Thank you!

  • Initial Complaint

    Date:04/08/2025

    Type:Sales and Advertising Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I ordered a full set of Tires from this place, I was charged for 4. Only 3 tires were delivered. They will not answer the phone or respond to my emails. Order ID: ********* Order Placed March 24, 2025. FED EX LOST one of my tires. The last email i got from Priority Tire was on April 3, 2025. I have called and called and called and sent email after email and this company has ghosted me. I just want the tire that i already paid for to be shipped to my house. I do not want an apology or money, I JUST WANT MY TIRE DELIVERED. And for more people to be aware just how non existent Priority Tires customer service is. It should not have to be this way.

    Business Response

    Date: 04/08/2025

    We can both confirm that one tire was sadly lost as well as that we've been doing our best to help resolve your issue ever since you first reported! Sadly, delays have occurred, but we're nonetheless committed to finalizing this matter and setting things straight.

    To clarify, we did indeed ship your 4 (four) tires as soon as possible; sadly, as you reported to us and informed us, 1 (one) of your tires was somehow lost - it simply stopped receiving transit scans with ****** We contacted them using our Premier Business account and were advised that it will likely be found and delivered if we start a Trace Case investigation. As such, we did that; sadly, after a few days, it became apparent that they were unable to locate the package and missing tire in any way.

    As a result we did offer you assistance in the form of a Replacement tire or a Refund for the 1 missing tire.
    The reason why we waited is because, again, we were hopeful that the missing tire could simply be located and delivered, avoiding longer delays - ironically and unfortunately, this did not work out.
    Furthermore, we always offer a Replacement or Refund - we cannot know what the customer's circumstances and mindset are - for all we knew you wanted to return the 3 tires you did have or had already purchased a replacement elsewhere, which is why we have a policy to always ask first.

    The actual crux of the issue came afterwards, as you did reply to confirm that you want a replacement - but, sadly, we did not reach, react to or reply to your message until several days later.
    On behalf of both us and ***** we do earnestly apologize not only for the unlucky lost tire, but for our deficiencies in communicating swiftly to resolve your issue in a timely manner.

    Please know that we genuinely try our best to respond to every single message as soon as humanly possible - our agents are working around the clock to answer all incoming emails, calls and live chats. Sadly, we're dealing with notable increases in traffic in recent weeks, leading to delays. Thankfully our leadership is taking the appropriate steps to react and improve, both by increasing our workload capacity and reorganizing our internal logistics in a way to help reduce wait times across the board.

    Your dissatisfaction and frustration are both equally justified - the inconvenience is most certainly legitimate and very real - but we merely ask you to understand that these delays are not the norm for our company and that we're doing all we can to prevent them and do better.

    At any rate, your replacement was created and shipped earlier today, we do hope it gets delivered to you ASAP!

    Thank you for your time and understanding.

    Customer Answer

    Date: 04/09/2025

    I will remove this complaint when I receive the tire that I ordered on May 27th. Still no response from the company with a Tracking #. I do however appreciate that this guy sounds sincere. 

    Customer Answer

    Date: 04/10/2025

    [To assist us in bringing this matter to a close, you must give us a reason why you are rejecting the response. If no reason is received your complaint will be closed Administratively Resolved]

     Complaint: 23175964

    I am rejecting this response because: I have still not received a tracking number that the order even exists. I cant believe they still haven't given me a Tracking Number. And to be honest I really have never had to bad mouth or complain about a company's lack of customer service.  I respect the ** BOT responding to my messages. It makes me feal like something is happening. But lets be very real. I paid for a tire, that never showed up. And I'm supposed to just take your word that you created and shipped out my order? I company that is un reachable by phone or email, should be a red flag for everyone. I personally work for a company with over 2500 automotive repair shops across the **. Do you think if you called my business you would immediately get a real person? You bet cha. We know good, strong, customer relations are paramount for success. My advice to you is hire more people or at least start a real customer support help line. Not just one placebo phone number for all 3 of your warehouses. Treat your customers the same way you treat family. 

    Regards,

    ******** *****

    Business Response

    Date: 04/10/2025

    We appreciate and respect your input and, again, we do not deny your overall right to criticize us nor the specific criticism that we did not reply to you in a timely manner.

    Instead, we're just pointing out that:

    1. The original issue is very much so both a legitimate issue and a freak accident in its own right - we could not have prevented the lost tire in any way.
    2. When the issue was reported, we did attempt to properly resolve the issue as per our policy, trying to find the tire with *****'s ******* services and offering you a replacement or refund when that failed to transpire.
    3. A replacement was indeed created and formally organized on the 8th as advised; afterwards it started traveling once the local ***** station unpacked and scanned it on the 9th. It's now estimated for a delivery on the 11th.
    4. Our team does all it can to answer every single email, voice mail, callback, incoming call, live chat and text message - and we genuinely answer several hundred of each every single day.

    Considering how you did wait for longer than normal to receive a response, yes, it is clear that there are some issues at hand; the current amount of traffic we're dealing with is clearly too much for our capacity. This is not due to a lack of effort, as our leadership has been making adjustments to our work organization and hiring additional staff going back many months now - but we're simply growing rapidly as a business and will indeed require further adjustments.

    Again, there's no debate that the lost tire is an unlucky issue and that our response time was poor here; all of this is acknowledged by us and will be handled going forward in our consistent effort to improve and do better.
    We hope that this will clearly manifest and be provable in the near future, as well as that you will be impressed when/if you do give us a chance somewhere down the line.

    Thank you for your understanding.

    Customer Answer

    Date: 04/11/2025

    [A default letter is provided here which indicates your acceptance of the business's response.  If you wish, you may update it before sending it.]

    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me. 

    Regards,

    ******** *****

     

  • Initial Complaint

    Date:04/04/2025

    Type:Delivery Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I ordered tires from Walmart website and wasn't aware that they would be shipped by priority tires. I tried canceling the order asap because of past issues with this company and they wouldn't until they have the tires back. We'll they got the tires back awhile ago and just no communication nothing until I reach out. They are saying it's walmarts side that's the issue. I contacted Walmart and they said no they are waiting for priority tire to release the funds since they haven't done that.

    Business Response

    Date: 04/08/2025

    Priority Tire is committed to providing streamlined and efficient service, to which end we're doing our best to adapt to and cooperate with Walmart in order to ensure everything goes smoothly.

    In this case, we attempted to stop the shipment as soon as you sent a Cancellation Request; it is only natural that we cannot immediately process a refund for packages which are already in transit, as there is always a non-negligible chance that the packages get delivered. In this case, indeed, FedEx attempted to deliver the packages in spite of our formal and timely "stop and return" requests. Thankfully the deliveries "failed", likely due to Walmart's Auto Care Center policies, leading to them being sent back.

    Before they were even sent back Walmart already issued a refund for one (1) of your two (2) tires; it is unclear why they issued any refund nor why they only did so for half of your total order.
    At this point we formally processed the refund on our end - or should we say, we attempted to do so, but our repeated attempts were nullified and voided due to unknown technical issues on Walmart's end.
    The issue was reported but, sadly, it is not a new issue; whenever this happens Walmart advises us that the technical issues are being investigated and will be resolved going forward, but more importantly each and every time it occurs we are told that it is up to the customer to formally request a refund from Walmart. Why they themselves "cannot" issue the rest of the refund and why the refund option was functionally disabled for us is not understood to us.

    At any rate, the end result is clear - half of your order was already refunded, while the remainder of your order quite literally cannot be processed on our end, through no fault of our own.
    As such we do reiterate again and kindly ask you to contact Walmart, explain to them what we advised you and ask them to process the remaining refund.

    Regarding communication, we do all we can within our power to reply to every single formal or informal email or Walmart message sent to us - sometimes we reply within minutes, sometimes it does take several hours depending on how much traffic we are dealing with or if we are internally waiting for some type of update. In all cases we nonetheless try to diligently and helpfully assist our customers in a timely manner, while we're taking steps on the grander scale to help improve our performance and consistency.

    Thank you for your understanding.

    Customer Answer

    Date: 04/10/2025

    [To assist us in bringing this matter to a close, you must give us a reason why you are rejecting the response. If no reason is received your complaint will be closed Administratively Resolved]

     Complaint: 23160544

    I am rejecting this response because: Walmart can't refund it or force refund it. Ive called them multiple times about it. It's all on priority tires. It's not just ne with these issues

    Regards,

    ****** ******

    Business Response

    Date: 04/11/2025

    As per our previous explanation and now verified via the attached screenshots, we quite literally cannot process any refund here.

    We have absolutely zero reason to refuse your refund or misrepresent the situation.
    Please do believe us that this is a technical issue with Walmart (or more specifically with their Seller Marketplace) and that we simply are unable to process a normal refund here.

    To that end, per our experience, the only solution is for Walmart themselves to process the refund for the 2nd tire, just as they did for the 1st tire.
    That's also the exact instruction their leadership gave us when we spoke with them about this issue.

    We do apologize on their and our behalf about this, but we do nonetheless reiterate that there is no alternative solution and that Walmart themselves must resolve this problem.

    Thank you for your understanding.

    Customer Answer

    Date: 04/11/2025

    [To assist us in bringing this matter to a close, you must give us a reason why you are rejecting the response. If no reason is received your complaint will be closed Administratively Resolved]

     Complaint: 23160544

    I am rejecting this response because:

    I would reccomend you to get ahold of walmart because they will not let me do anything.. ive tried

    Regards,

    ****** ******

    Business Response

    Date: 04/14/2025

    Thank you for your reply.

    As per the latest information available to us, Walmart suddenly changed the status of the second tire to "Refunded" on April 12th; again, to remind, originally both of them showed "cancelled" to begin with, which would imply no funds were taken in the first place.
    We could not process a refund which is why we contacted Walmart - and once that failed, that is when we advised you and mentioned that you need to formally ask them to process the refund due to a technical issue preventing us.

    Indeed it seems like they finally did process the aforementioned refund.
    Since it shows as refunded on April 12th we are hopeful hat you will have your funds back and fully settled within the next 24h at most.

    Thank you and apologies once more on our and moreover Walmart's behalf.

    Customer Answer

    Date: 04/15/2025

    [A default letter is provided here which indicates your acceptance of the business's response.  If you wish, you may update it before sending it.]

    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me after back and forth and I had to call walmart to get a higher up and send them these messages as proof since they claim they couldn't. 

    Regards,

    ****** ******

     

  • Initial Complaint

    Date:03/27/2025

    Type:Delivery Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Cancelled accidental order 25 minutes after purchase. Tires were still sent and now I am unable to get a refund.

    Business Response

    Date: 03/28/2025

    The order was placed on Sunday afternoon, outside of working hours; you may have submitted a cancellation request, but we still need to process said request.

    Despite our efforts to honor your request, the order wound up being on the first shipping trailer and was sent out.
    We did ultimately honor your request by processing a Stop-And-Return request with FedEx.
    Once the tires packages were returned, we did process a full refund; the refund was processed one (1) hour before this Complaint was processed (8:56am on March 27th, as opposed to 9:52am on March 27th).

    We do acknowledge that the situation and circumstances were not ideal; we do apologize, there was no desire to cause you any inconvenience, waste your time or hold your funds.
    Both our cancellation protocols and shipping methodology are always improving, so we''ll do all we can to better manage and handle matters like this going forward.

    Thank you for your understanding.

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