Complaints

This profile includes complaints for Pirelli Tire North America's headquarters and its corporate-owned locations. To view all corporate locations, see Find Local Branches.

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  Pirelli Tire North America

  100 Pirelli Dr SE Rome, GA 30161-3538

• 

  Pirelli Tire North America

  300 George St New Haven, CT 06511-6624

• 

  Pirelli Tire North America

  100 Pirelli Drive Rome, GA 30161

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:04/25/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I purchased a set of 4 tires the end of Nov 2024 which were eligible for $100 rebate. I sent the requested information in on 11-25-2024, on 12-20-2024 I was emailed that it was approved. On Jan 9 2025 I rec'd an email it was denied. I contacted them via phone and was told I did meet the criteria and they were unsure why it showed denied. Jan 22, 2025 an email was sent it was approved(again). I reached out to Pirelli multiple times in the past few months and each time receive emails with excuses and that they "understand my frustration". When I suggested I should contact BBB as it sounded like a scam, then I was told I was in the next batch of rebates going out, but I still didn't receive the rebate. I was told they were sending a digital rebate which should be even easier to send to customers. After 5 months of waiting, hopefully BBB can help resolve this.

  Business Response

  Date: 04/25/2025

  Dear ***** *******

   

  Thank you for reaching out to Pirelli North America. We are sorry to hear about the inconvenience you faced during your recent experience. Your feedback is important to us, and we appreciate you bringing this matter to our attention. We will thoroughly investigate the issue and get back to you directly. If you require further additional assistance, please don't hesitate to contact us at ************* ******* **. Once again, we apologize for any inconvenience this may have caused and thank you for giving us the opportunity to address your concerns.
  

  Thank you.
  Pirelli Consumer Affairs

• Initial Complaint

  Date:04/17/2025

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Upon purchasing pirelli ** ** **** * on February 22nd 2025, I've had numerous complaints about the tires. Upon reaching out to Pirelli directly, they keep referring to the dealer where I bought the tires. After running back and forth, I have found that both the dealer and manufacture to be in a conflict on the policy and warranty they offer. The dealer insists on me buying new tires so they can send the old ones in to Pirelli for inspection and to see if they are eligible for a credit. However, I was told I have 6 days left and the tires need to be back at the shop before then. However, the dealer won't offer an alternative model which I've requested. They also won't offer the same price as I originally paid and refuse to pay for the shipping of the tires back to the shop and to pay an Extra 100 for the increase in price. I hope that Pirelli can still offer the 60 day satisfaction guaranteed (confidence program) but with another dealer or another alternative. I do not wish to buy another set of tires especially the same model from the same dealer.

  Business Response

  Date: 04/17/2025

  Dear ***** ****,

  Thank you for reaching out to Pirelli North America. We are sorry to hear about the inconvenience you faced during your recent experience. Your feedback is important to us, and we appreciate you bringing this matter to our attention. We will thoroughly investigate the issue and get back to you directly. If you require further additional assistance, please don't hesitate to contact us at ************* ******* *** Once again, we apologize for any inconvenience this may have caused and thank you for giving us the opportunity to address your concerns.
  

  Thank you.
  Pirelli Consumer Affairs

  Customer Answer

  Date: 04/18/2025

  
  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me. The business has reached out personally and I feel confident that they will be able to assist going forward. 
  
  Sincerely,
  
  ***** ****

• Initial Complaint

  Date:04/14/2025

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I ordered new tires from Pirelli via **** **** in December of 2024. Pirelli was running a promotion if you buy certain sets of tires, you would received a $100 rebate. I did that. I purchased the tires, submitted my rebate information and was approved for my rebate by Pirelli on 1/3/25. From my approval date of 1/3/25, I was quoted 8-10 weeks until I would receive my payment. I still have not received my payment. I’ve reached out several times to their rebate center and they keep telling me they are working on it and I should see it soon. This is all starting to feel like a scam and waiting almost a month after the initial quote for my rebate is completely unacceptable at this point. I keep getting the run around and I just want my payment issued.

  Business Response

  Date: 04/14/2025

  Dear ********,
  

  We would like to acknowledge that we have received your letter through the BBB. We are sorry to hear about the inconvenience you faced during your recent experience. Your feedback is important to us and we appreciate you bringing this matter to our attention. We are reaching out to our dedicated Pirelli Rebate Program team for more information. We will investigate the issue thoroughly and get back to you shortly.
  
  If you require additional assistance, please don't hesitate to contact us at ************ ******* **. We apologize for any inconvenience this may have caused and thank you for giving us the opportunity to address your concerns.
  
  Thank you,
  
  Pirelli Consumer Affairs
  **************************** ************* ******* **

  Customer Answer

  Date: 04/15/2025

  
  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me. I received my payment on 4/14/25. 
  
  Sincerely,
  
  ******** ********

• Initial Complaint

  Date:04/03/2025

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I bought a set of 4 Pirelli tires in late November 2024 that were eligible for a $100 rebate by Pirelli. I submitted all requested information and on 12.26.24 received an email from Pirelli that my rebate was approved and would be paid out in 6-8 weeks. It has now been more than 3 months and I haven't received anything from Pirelli. When contacted, each time they respond with another excuse.

  Business Response

  Date: 04/03/2025

  Dear ******,

  Thank you for contacting Pirelli of North America. We are sorry to hear about the inconvenience caused by your recent experience and we want to assure you that we take your feedback seriously. We appreciate you bringing this matter to our attention and we will thoroughly investigate it. We will also reach out to you directly to discuss it further.
  
  If you need any further assistance, please do not hesitate to contact us at ************ ******* **. Once again, we apologize for any inconvenience and thank you for giving us the opportunity to address your concerns.
  
  Thank you.

  Customer Answer

  Date: 04/10/2025

  
  Better Business Bureau:
  
  The Pirelli representative contacted me after BBB intervened and resolved the situation by promptly issuing the promised rebate. I seriously doubt that this would have happened if there was no such intervention, for which I am grateful. 
  In summary, I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
  
  Sincerely,
  
  ****** **********

• Initial Complaint

  Date:04/03/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  We recently purchased a new set of Pirelli *** ** **** *** tires. They were professionally mounted and balanced, and the vehicle was also aligned, however one of the tires pulls hard to one side regardless of the side the vehicle it is mounted on. The technician said it is a manufacturing defect, most likely belt separation or other internal structural failure. We contacted Pirelli to get a replacement under warranty but got nothing but a runaround. Pirelli says we need to contact one of their local dealers, *****, **** *******, which we did but the dealers say we have to deal with Pirelli directly. So, we paid a premium price for a defective product and are getting no resolution at all.

  Business Response

  Date: 04/03/2025

  Dear ***,
  
  Thank you for contacting Pirelli of North America. We are sorry to hear about the inconvenience caused by your recent experience and we want to assure you that we take your feedback seriously. We appreciate you bringing this matter to our attention and we will thoroughly investigate it. We will also reach out to you directly to discuss it further.
  
  Thank you,

  Pirelli Consumer Affairs

  Customer Answer

  Date: 04/04/2025

  
  Complaint: ********
  
  I am rejecting this response because: they sent a letter indicating that it needs to be addressed through their local dealer, who as mentioned previously, says we need to go through Pirelli , same as before.  Pirelli can just send a replacement tire to their dealer and have them exchange it for the defective one.  This can’t be that difficult. 
  
  Sincerely,
  
  *** **********

  Business Response

  Date: 04/07/2025

  Dear ***,
  
  Thank you for your follow-up. We are sorry to hear that you are having trouble initiating a warranty claim. Our warranty process does indeed begin at the dealer level. Your authorized dealer should dismount the tires and submit the tires along with the proper warranty claim documentation to the Pirelli Warranty Center. They will send the tires to us and we will inspect it to make sure it meet the criteria for the warranty. If the tires are accepted, your authorized dealer will be credited back the cost of the tires, which will then be passed on to you. 
  
  The process varies from dealer to dealer. Some dealers offer the credit upfront, while others wait until they actually receive the credit from us. At the very least, your Dealer should be willing to submit a warranty claim for you as they are an Authorized Pirelli Dealer. 
  
  If you are still having trouble with your dealer, While you are there please ask them to call us directly at ************ ******* **, or simply provide us with all the dealer contact details so we can reach out to them directly. 
  
  If you wish to visit another dealer, you can use our dealer locator to find another authorized dealer near you:
  

  Tire shop near me | Pirelli - ******************************************************************
  
  Please be advised, that some dealers may be unwilling to assist as some dealers have policies in which they only initiate warranty claims for tires purchased directly from them.
  
  If you find a dealer that is willing to assist you in initiating a warranty claim and have any questions about our warranty claim procedure, please ask them to call us at ************ ******* ** and we would be happy to walk them through the process.
  
  Thank you,

  Customer Answer

  Date: 04/08/2025

  
  Complaint: ********
  
  I am rejecting this response because:
  
  
  So you are suggesting we should have your dealer dismount the defective tire, send it back to you, leaving the car undriveable while we wait for you to send a replacement tire to the dealer?  Absolutely unacceptable!  Is Pirelli going to pay for a rental vehicle while we wait? We would think a global company like Pirelli would stand behind their products and be able to send a warranty replacement tire to their authorized dealer who already said the product is defective.  You can ship it to our local ***** or **** *******, and they will return the defective one to you. 
  
  Sincerely,
  
  *** **********

• Initial Complaint

  Date:03/31/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  On January 27, 2023, I purchased a set of Pirelli Winter Sottozero Serie II tires for my 2019 Audi S5 from **** ********* (**** **** ********* *** ********** ***. These tires were used strictly during winter seasons, adhering to recommended speed limits and proper maintenance practices. On February 27, 2025, my passenger-side front tire suddenly experienced an internal blowout during normal driving conditions. **** ********* confirmed it was unrepairable due to internal structural failure, not caused by external factors or improper use. I had to replace the tire at a cost of $499.99 and perform a four-wheel alignment for $518.00 (invoice number: ******). Shortly thereafter, another tire (driver-side rear) also suffered the exact same internal failure, again without external damage or excessive tread wear. On January 27, 2023, I initially paid $2178.00 for these tires (invoice number: ******), and the cumulative mileage on these tires was less than 10,000 miles, far below Pirelli’s warranty terms. Given these repeated failures indicating a potential product defect, I contacted Pirelli seeking warranty support and compensation. However, due to the inconvenience, safety concerns, and substantial financial losses totaling $3195.99, I am seeking assistance from BBB to obtain a fair resolution from Pirelli.

  Business Response

  Date: 03/31/2025

  Thank you for reaching out to Pirelli of North America. We are sorry to hear about the inconvenience you faced during your recent experience. Your feedback is important to us, and we appreciate you bringing this matter to our attention. We will thoroughly investigate the issue and get back to you directly. If you require further additional assistance, please don't hesitate to contact us at ************ ******* *). Once again, we apologize for any inconvenience this may have caused and thank you for giving us the opportunity to address your concerns.
  Thank you.

• Initial Complaint

  Date:03/27/2025

  Type:Product Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I purchased a new set of tires through **** **** in November 2024. As part of the deal, a manufacturer's rebate was promised in the amount of $100. After purchasing a full set of tires (within the requirements of the deal), I immediately filed for the manufacturer's rebate in November 2024. It is now almost April 2025 and I still have not received the rebate funds nor any update regarding this rebate. I contacted Pirelli in February 2025 and was told that they were working on it. This is unacceptable to take this long. I have been more than patient with Pirelli and now, I will not purchase nor recommend this brand of tires to anyone else. I'm owed the $100 and my next motion will be to file in court with Pirelli. This qualifies as a scam and false advertising, which is illegal.

  Business Response

  Date: 03/27/2025

  Dear ********,

  Thank you for reaching out to Pirelli of North America. We are sorry to hear about the inconvenience you faced during your recent experience. Your feedback is important to us, and we appreciate you bringing this matter to our attention. We will thoroughly investigate the issue and get back to you directly. If you require further additional assistance, please don't hesitate to contact us at ************ ******* **. Once again, we apologize for any inconvenience this may have caused and thank you for giving us the opportunity to address your concerns.
  
  Best regards,
  
  
  -Pirelli Consumer Affairs

  Customer Answer

  Date: 03/27/2025

  
  Complaint: ********
  
  I am rejecting this response because:

  I still do not have the rebate in hand and the response provided to me was the same one that was provided to me last month when I contacted them. I was told 5 weeks ago that it would take 2 weeks to issue the rebate. I will continue to reject the response until I have the rebate. 
  
  Sincerely,
  
  ******** *********

  Customer Answer

  Date: 04/15/2025

  I have finally received the rebate from Pirelli- Thank you, BBB!
  They would not issued this refund without the BBB being involved. 

• Initial Complaint

  Date:03/21/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  In late February I had Pirelli Scopion Winter tires put on my 2022 BMW X5. The tires are so loud at highway speeds that I cannot concentrate. Due to the noise I get out of the vehicle completely over stimulated. I asked my installing dealer to reach out to Pirelli and they were offered a 15% off a new set. I paid nearly 3k for the tires that I can functionally not use. I’m happy to buy a new set of Pirelli’s but they will not be the winter tires.

  Business Response

  Date: 03/24/2025

  Dear **** ********
  
  Thank you for reaching out. We are sorry to hear that you have not been pleased with the noise performance of your tires. Noise is unfortunately not a condition covered by our consumer warranty. We sincerely apologize for any inconvenience this may create. For complete information on our consumer warranty, please see the full policy below:
  
  Tire Warranty | Pirelli - *****************************************************************************
  
  However, if you truly believe your tires presents an anomaly, we recommend contacting the authorized Pirelli Dealer whom you purchased your tires from, they should be able to initiate a warranty claim and have the subject tire(s) submitted to Pirelli for warranty analysis.  We do require the tire(s) in question to be submitted for physical inspection. We are unable to accept claims directly from customers. If your service dealer has any questions about this process, please ask them to call us at ************* ******* ** and we would be happy to walk them through the process.
  
  Best regards,
  *********

  Customer Answer

  Date: 03/24/2025

  
  Complaint: ********
  
  I am rejecting this response because: the noise level of these tires is not what is advertised. Your website advertises them with the specific verbiage “while producing lower noise and rolling resistance.”

  In fact the produce more road noise then completing snow tires of the same class and size. 
  

  Your website falsely advertised the tires. 

  
  Sincerely,
  
  **** ********

• Initial Complaint

  Date:03/21/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Submitted my Pirelli Tire Rebate online back in Dec-04-2024, still have not received my rebate as of today. Contacted Pirelli multiple times (with emails as records), the answers are pretty much the same: To: PTNA - Consumer Affairs, US Sent: Thursday, March 20, 2025 at 06:17:36 AM PDT Subject: Re: Re: Dec 2024 Rebate? “Thank you for reaching out. Your rebate was approved but it is pending payment. Unfortunately, we are experiencing a temporary delay with payment processing and we are working to get them processed as quickly as possible. Once the payment has been processed, your rebate payment will be issued. We sincerely apologize for the inconvenience and appreciate your patience.”

  Business Response

  Date: 03/24/2025

  Dear **** ***,
  
  Thank you for contacting Pirelli of North America. We are sorry to hear about the inconvenience caused by your recent experience and we want to assure you that we take your feedback seriously. We appreciate you bringing this matter to our attention and we will thoroughly investigate it. We will also reach out to you directly to discuss it further.
  
  If you need any further assistance, please do not hesitate to contact us at ************* ******* **. Once again, we apologize for any inconvenience and thank you for giving us the opportunity to address your concerns.
  
  Thank you.

  *********

• Initial Complaint

  Date:03/18/2025

  Type:Product Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  On 11/29/2024 I purchased 4 Pirelli tires from ***** ***** ******* ** and qualified for a $100.00 rebate from Pirelli. Rebate request was submitted as required and approved on 12/26/2024. I have never received it after contacting Pirelli multiple time have been given the run-a-round, being told "another 1-2 weeks repeatedly."

  Business Response

  Date: 04/01/2025

  Dear ******,

  Thank you for reaching out to Pirelli of North America. We are sorry to hear about the inconvenience you faced during your recent experience. Your feedback is important to us, and we appreciate you bringing this matter to our attention. We will thoroughly investigate the issue and get back to you directly. If you require further additional assistance, please don't hesitate to contact us at ************ ******* **. Once again, we apologize for any inconvenience this may have caused and thank you for giving us the opportunity to address your concerns.
  Thank you.

  Customer Answer

  Date: 04/12/2025

  I am happy to tell you that I received a **** gift card from Pirelli in the mail today, Sat. 04/12/25. Although I have not attempted to use it, $100.00 is shown as the balance online.
  I wish to thank you for all your hard work and determination as I am quite certain that I would not have received it if it had not been for your intervention. I can't tell you how grateful I am to you and the BBB for all you do for consumers like me. You truly deserve great credit and accolades for your service!
  Thank you so very much for everything and please keep up the wonderful work.
  *** ********