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Find a Location

First Alert has 1 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

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    Business ProfileforFirst Alert

    Smoke Detectors

    At-a-glance

    Customer Reviews

    1.2/5stars

    Average of 41 Customer Reviews

    Customer Complaints

    18 complaints closed in last 3 years

    8 complaints closed in last 12 months

    Customer Reviews are not used in the calculation of BBB Rating

    Reasons for BBB Rating

    Overview

    Safety Products

    Products & Services

    SMoke Detectors, Carbon Monoxide Detectors, Fire Extinguishers, Security Camera Systems, Safes, Environmental Kits

    Business Details

    Location of This Business
    3901 Liberty St, Aurora, IL 60504-8122
    BBB File Opened:
    3/1/1974
    Years in Business:
    50
    Business Started:
    3/1/1974
    Business Started Locally:
    3/1/1974
    Date of New Ownership:
    4/1/2022
    Type of Entity:
    Corporation
    Alternate Business Name
    • First Alert, Inc.
    • Onelink
    • BRK Brands, Inc.
    • BRK Electronics
    • Family Gard
    • BRK Brands, Inc./First Alert
    • Resideo Technologies, Inc.
    Business Management
    • Mr. Tom Russo, Senior Director of Marketing
    • Ms. Marcie Barnett
    • Ms. Laurie Latil, Director Customer Support
    Contact Information

    Principal

    • Ms. Marcie Barnett

    Customer Contact

    • Ms. Marcie Barnett
    Additional Contact Information

    Phone Numbers

    Customer Complaints

    18 Customer Complaints

    Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

    File a Complaint

    Most Recent Customer Complaint

    03/16/2024

    Complaint Type:
    Product Issues
    Status:
    Answered
    In November of 2023 I purchased 9 Onelink Hardwired smoke and CO detectors for a total of approximately $1000 from the First Alert Amazon store (sold by First Alert). I had 2 with dead batteries on delivery so I returned them to purchase replacements. Of the replacements I received in early December 2023, 1 had a dead battery on arrival. I called first alert support to troubleshoot the issue as I was concerned about the defective rate. First alert ignored the first case I opened. In January 2024 I called to get a response and a new case was opened. I was informed that the units are in fact discontinued and cannot be replaced. I was offered a $35 replacement or a refund. I opted for the refund and provided the requested documentation. I was informed it would take 8-12 weeks to receive my refund. At this point it was also too late to initiate a refund with Amazon due to the returns limitations on smoke detectors. In March 2024, after 8 weeks, I called to check the status and was informed my refund had not been sent for processing. I demanded immediate action and a call back. On the call back I was informed that I would not receive the full value of my purchase due to using account credits - actual cash value shown on the invoice - to partially pay for the unit. Now first alert has ceased all communication and is refusing any support or replacement for the single unit. I have 8 more of these completely unsupported and unreplaceable units that were supposed to have a multi-year warranty.
    Read More

    Customer Reviews

    41 Customer Reviews

    What do you think? Share your review.

    How BBB Processes Complaints and Reviews

    Start a Review

    Most Recent Customer Review

    Susan C

    1 star

    06/22/2024

    I was so excited about not changing batteries for 10 years. My units are the P1210 manufactured in 2022. I purchased 6. One malfunctioned the first year and I tossed it. Another went off during the night (always during the night) a week ago. I removed it. Last night with company staying at our home, another went off. This morning I took them all down. I am not going through this anymore! Do not buy!

    First Alert Response

    06/24/2024

    Hello,We will reach out to ******************* via her email.We would like to understand and determine what exactly the P1210 alarms are doing.We stand behind our alarms and their warranty and would like the opportunity to assist.We have support available 7 days a week at **************.Thanks!

    Local BBB

    BBB of Chicago & Northern Illinois

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