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Business Profile

Auto Manufacturers

BMW of North America, LLC

This business is NOT BBB Accredited.

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Complaints

Customer Complaints Summary

  • 91 total complaints in the last 3 years.
  • 35 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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Complaint status

Complaint type

  • Initial Complaint

    Date:04/05/2025

    Type:Product Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I have repeatedly asked this auto manufacturer to leave us alone with the junk mail marketing via postal mail. I have asked their authorized dealerships to also respect our right to privacy and repeatedly are being ignored. I have contacted this manufacturer who claims I have been opted out of their junk mail but I believe it to be a lie. Can the BBB help?
  • Initial Complaint

    Date:02/24/2025

    Type:Service or Repair Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    My 2023 *** X4 xDrive30i / VIN# ***************** / *** Acct: ********** / Case Number: 9P86027, has been to the service center over 3 times for the same Drive Train Malfunction, issue. The dealership and ****************** are deliberately not deeming my vehicle a Lemon under The Lemon Law. I have 10 months left on my lease, and have already paid my lease off in full ($27,000). Since leasing this vehicle in January of 2023, there has been multiple unidentified issue that could not be resolved. I gave been requesting to exercise the Lemon Law since 2023. ****** in the ************************* and the **************** at the dealership deliberately would not state the same issue more than 2x in my Service Report to trigger the Lemon Law. On January 26th the vehicle was towed to ************** for the 3rd time for a Drive Train Malfunction issue. On February 22nd, I came to pick my vehicle up, and the vehicle would not start again due to a Drive Train Malfunction issue. *** Freehold put me back into a Loaner vehicle once again. I wish financial compensation settlement for all lease payments (36 in total) that have been made.
  • Initial Complaint

    Date:02/10/2025

    Type:Service or Repair Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    My wife has a 2019 X5 with 56K on it. We received a letter back in October of 2024 stating that the electronic ignition could overheat and cause a fire. We had been noticing the ignition would get stuck in the start cycle for a bit before the engine would fire up, so we took it in immediately. *** of ***** did a software fix on it and sent us on our way. A few days later, the car would not start. It turns out the ignition had burned out the starter. *** refused to cover a new starter and we paid $2,000 for a new one. They also told me I needed a new battery, so that was another $600. Two weeks later, the car starts leaking oil on my garage floor so I take it back. They tell me its the valve cover assembly, which had an additional 15 years/150k mile warranty on the X3 and X4, but not on the X5 even though its the same engine. We opened a claim with *** to see if they would do anything at all, and they refused. I opened another claim with my extended 3rd party warranty and they would not cover it because the part that was failing was the *** valve (attached to valve cover assembly), and that is an emissions part. They also stated that should never fail, especially on a vehicle as young as ours and they believed *** should pay for it. *** North America also tried to get the dealership to cover some or all of it, and it is not on the dealer to cover things like this. They completely shifted all blame away from themselves for making a complete lemon of a car. Needless to say, we are trading it in **** and moving to a different brand.
  • Initial Complaint

    Date:02/08/2025

    Type:Service or Repair Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I purchased a brand new 2025 *** X5 50e on 12/30/25 from ****** *** of **************** ** for $75,500 USD. On 1/1/25, after driving the vehicle less than 100 miles, a check engine light came on. I brought the vehicle in for service at 9:30am MST on 1/2/25. I was told on 1/3/25, that it was potentially caused by a faulty **** module, but they're not certain if that's the case, that's just where *************** suggested they start. I've tried to resolve it with the dealership several times - talking with the General Managers, **************** my sales rep ****** and my service technician ****. Unfortunately, it's been over 5+ weeks, and the **** module is deeply back ordered so there's no ETA of the part's arrival. My car is now covered under CO lemon law and *** still refuses to buy back the X5. They are claiming it's a parts delay, despite another service technician telling me thousands of X5s across the globe are experiencing the same issue and awaiting the part. It's not a parts delay, it's a quality control issue that is causing the part delay due to high demand of faults.
  • Initial Complaint

    Date:01/20/2025

    Type:Service or Repair Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Wish I could give 0 stars. First time *** owner here and quickly finding out that *** does everything in their power to deflect and make excuses why things aren't covered under their so called "warranty" and blames everything on the consumer that the "issue was caused by external influence". Good luck, if you have any issues, don't waste your time. Go for a real manufacturer like ***** or ****** who truly stands behind their products and cares about their consumers. ****** learned the hard way, first and last *** purchase, will NOT be spending any money on this garbage brand who genuinely does NOT care about their customers!
  • Initial Complaint

    Date:01/06/2025

    Type:Service or Repair Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Complaint details: My wife and I (****** ******) own a *** that had a major component failure prior to 50k miles. Had a driveline/axle failure on a2021 *** X6 M50i at under ****** miles. Could not make it to dealership until ****** miles were on the vehicle. Dropped vehicle off on 12/20/24 and 12/27/24 had discussion with ***** *******. Also had several discussions with other service personnel throughout week between 12/20 and 12/27. We let every individual know that the defect started before 50k miles. ***** refused to cover the repair and said he had no contact to reach out to at *** and I should call customer service line at ************. Which I did on 12/27/24. I informed him I was not happy and the failure video he sent me was obvious that defect was older than 400 miles. He said if I was willing to pay to fi x it they would drop repair price from $12,000 to $9,000. **** from *** USA customer service turned my call to say the complaint was being reviewed and she would follow up in 7-10 business days. She called back on01/06/2025 to inform me that after review with her and dealership they would not repair the defect. There should be a recording of this conversation. I let her know I wanted it escalated, she said it already had been. I let her know I was not happy and want it escalated to her management, she said she would do so. I asked who it was escalated to before and did not get a good answer. Someone named ****, will be reviewing it next, but no resolution as of today. I waited until three attempts to have *** cover the defect, as the new car warranty covers, before escalating at this level. I just want the driveline repaired as the warranty covers, it failed before the 50k ***** ****. 
  • Initial Complaint

    Date:01/04/2025

    Type:Service or Repair Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I am submitting this complaint regarding the premature failure of the water pump on my 2020 *** X3 M40i with approximately ****** miles. On 12/23/24, my vehicles water pump failed unexpectedly, with the pulley detaching, leaving my vehicle inoperable and requiring costly ********** original factory warranty expired in November 2023, and my CPO warranty expired in November 2024. I was quoted approximately $1,800 for the water pump replacement by *** **** *** of ************ FL. Given the vehicles mileage, maintenance history, and the nature of the failure, I believe this issue resulted from a defective part rather than normal wear and tear.I contacted *** North Americas ***************************** and was connected with case manager *********. After explaining the situation, I was offered a 10% discount on the repair, which I feel is insufficient given the circumstances. When I requested further escalation to a supervisor, ********* stated she had submitted a request for management reassessment but added that I would likely not be contacted further.She further shifted responsibility back onto me, saying that nobody forced me to have my vehicle diagnosed at a ***-certified dealership, despite it being a requirement for *** to review my case. She also stated that nobody forced me to obtain a rental vehicle while my car was out of service, even though the dealership had no courtesy vehicles available at the time.I have remained professional and patient throughout this process but feel my concerns have not been addressed fairly. This part failure, occurring just outside my warranty, suggests a premature defect rather than a standard mechanical issue. I am requesting full coverage of the water pump repair or a significantly higher contribution than 10%.
  • Initial Complaint

    Date:12/24/2024

    Type:Service or Repair Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I bought a *** X5 on 04/19/2022. Since my child was born, I bought a big car for the safety of my family and children. It was fine at the beginning, no problem. Then the problems came one after another. The screen cannot connect to Bluetooth. There is no sound when playing videos, and no sound when playing music. The car must be turned off and restarted to make sound. There is also a problem that the car makes strange noises. I have a lot of video evidence and provided it to the dealer. They solved my vocal music playback problem, but did not solve the noise problem of the car noise. They said they did not detect it, and the problem of the noise noise occasionally occurs. I asked them to drive for a long time and test it many times, but they did not. At least I have modified it three times, and it was not detected every time. And they did not turn it for a long time to detect the strange sound. Now I rarely drive this car with my children, and the problem of abnormal noise really annoys me and my children.
  • Initial Complaint

    Date:12/17/2024

    Type:Service or Repair Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I purchased my *** M3 in January 2024 as a Certified Pre-Owned from *** with ****** miles. At the time I didn't realize there was a crack on Curved Display in the front. After a couple months of owning the car I noticed it, but figured I would claim it during the next service. I took the car in on 11/18/24 and notified them. They claimed it was outside influence and denied it, but gave me a customer service line to escalate the issue. I explained to the dealer and customer service line (early December), there is no impact point as the crack was on the 2nd layer and not by an edge. It most likely happened during install or shipping to *** and no one ever reported it as it isn't noticeable unless certain colors are displayed. After a couple weeks, I was notified by BMW of North America that they would not support the claim. I asked what the cause of the crack in the screen was and they said they could not provide a reason. I truly believe this is a warranty issue and should be covered. I believe they are denying it based on the repair cost of ~$7,300.VINWBS43AY05PFN88531
  • Initial Complaint

    Date:11/14/2024

    Type:Service or Repair Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I have a 2021 *** 540i which has a manufacturer defect with the iDrive control screen. The screen has begun to delaminate, which is posing a safety issue as it will slowly become illegible. I have been to multiple dealerships which have denied my warranty claim saying that it was from an outside influence, when it is clearly not from abuse and is likely a manufacturing issue. The car has less than ***** miles and is still under warranty. They are saying I need to pay over ***** dollars out of pocket for a replacement since it cannot be repaired.

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