Complaints

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:03/05/2025

  Type:Customer Service Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I am filing a formal complaint against ***************************** and Forward Financing due to their misleading business practices, deceptive advertising, and unauthorized financial transactions.Upon securing a business line of credit through these companies, I was provided with inaccurate financial figures and misleading promises that have significantly impacted my business operations. The repayment terms presented to me were misrepresented, and the actual deductions from my business account far exceeded what was initially agreed upon.Specifically:Misrepresentation of Terms The funding agreement was marketed as flexible and revenue-based, but in practice, the repayment amounts were rigid and not reflective of my business's actual earnings.Unauthorized Withdrawals Despite authorizing only $500 weekly payments, Forward Financing deducted $1,400 without my consent, which resulted in my account going negative.Predatory and Unethical Tactics The misleading nature of this funding arrangement, along with the lack of transparency and unwillingness to accommodate legitimate financial concerns, has placed my business at serious financial risk.Threats of Arbitration Rather than addressing these issues professionally, the company has instead resorted to threats of arbitration to enforce their unfair ************ a result of these unethical business tactics, I have formally reported both companies to the necessary regulatory agencies and will be seeking legal representation. I am requesting that the BBB investigate these practices and take appropriate action to prevent further harm to other small business owners.I am getting threats of arbitration and *** filings. If any of this is done I will have a countersuit since I have been trying to pay back the loan and they desire an amount that my business cannot sustain, DESPITE their advertisement they can adjust payments. They clearly due to this many times due to their numerous complaints.

  

  Business Response

  Date: 03/12/2025

  Dear Nella,

  Thank you for bringing this to our attention. We sincerely appreciate your feedback as it helps us improve our services and better meet the needs of our customers.
  A member of our team has already reached out to you directly to discuss the matter and work towards a resolution. Please know that we take your concerns seriously and are committed to resolving them as quickly as possible.
  If you have any further questions or additional information you would like to share, please dont hesitate to contact us at ************ or *************************************************************************************************.
  

  Thank you for your understanding and for giving us the opportunity to make this right.

  Sincerely,
  Forward Financing

• Initial Complaint

  Date:02/20/2025

  Type:Order Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Initial Loan Date: December 2024 Loan Arranged By: ****************** and Alternative Funding Solutions Issue: Deceptive and Predatory Lending Practices In December 2024, I was recruited by ****************** and Alternative Funding Solutions for a financing arrangement in which Forward Financing was supposed to provide short-term funding for only three weeks, after which ****************** would step in to pay off the loan.However, despite this agreement, Forward Financing has continued to withdraw excessive and unmanageable amounts from my business account, far beyond what my revenue can sustain. According to the contract, payments were supposed to be revenue-based, and I was told I could request lower payments if needed. However, Forward Financing has refused to honor this clause, making it impossible for my business to stay afloat.Their refusal to adjust payments, despite my financial hardship, is causing severe financial distress and may force my business to close. This company has misled me, failed to uphold contractual terms, and refused to negotiate in good faith, all of which have left me at a significant loss.Resolution Sought:I request that Forward Financing:-Immediately adjust my payments to a sustainable amount based on my revenue at $500 per month.-Cease excessive withdrawals that violate the revenue-based structure of the contract.-Provide a clear and fair resolution that allows my business to remain operational.I am seeking BBBs assistance in resolving this issue to prevent further financial harm. Thank you for your time and attention to this matter.

  

  Business Response

  Date: 02/24/2025

  Hi Nella,

  Thank you for taking the time to share your concerns. We take feedback like yours very seriously, and our priority is always to work closely with our clients to ensure their financing arrangements are aligned with their business needs.
  Wed like to clarify a few points regarding your situation. As a revenue-based financing provider, we operate differently from traditional loans, with payments tied to the performance of your business. Our contract specifically outlines that payments are adjusted based on your revenue, and we aim to be as flexible as possible in times of financial difficulty.

  After a thorough review of your account and current revenue levels, our team has implemented a significant adjustment to your payment schedule, reducing your payments to 24% of the contractual amount. This reduction was made in direct response to the financial challenges you expressed, and we believe it goes above and beyond to accommodate your business, given that based on your current performance, the contract would typically warrant a reduction to 62%.

  In addition, one of our customer service managers has tried to reach out to you in order to discuss this matter in more detail and work towards a resolution. We are still committed to helping you find a fair and sustainable solution.
  We sincerely apologize for any frustration or distress this situation has caused and would welcome the opportunity to speak with you directly to ensure your concerns are fully addressed. Please feel free to contact our customer service team at ************ or ************************************************* so we can continue the conversation and work toward a solution that best supports your business.

  Sincerely,
  Forward Financing

  Customer Answer

  Date: 02/24/2025

  Better Business Bureau:I have reviewed the response submitted by the business and have determined that the response does not satisfy or resolve my issues and/or concerns in reference to complaint # ********. Please add your rejection comments below; if you do not provide any details, your complaint will be closed as Answered. 

  As outlined in the attached documents, I was immediately confused as to why my payment amount was so high, given that it is supposed to be revenue-based. Your advertisements and contract explicitly state that payments can be adjusted to align with what I can afford. However, it is clear that the deductions are based solely on what your company chooses to withdraw, rather than a true reflection of my business's revenue. The so-called "reduction" still does not align with my income, making it impossible for me to sustain operations. If this continues, I will be forced to shut down my business.

  
  Furthermore, the "purchase price" was never properly explained to me. The third party from Alternative Funding assured me that I did not owe this amount, leading me to believe that I was misled. This situation feels deceptive. Additionally, despite my ongoing communications with both **** and ****, this issue remains unresolved. Not only have my concerns been ignored, but funds were also withdrawn from my account after I explicitly instructed them not to proceed with the deduction.

  
  Due to these continued unauthorized deductions and the financial strain this is placing on my business, I have no choice but to stop all future payments. The current arrangement is not sustainable and is actively putting my company at risk.

  
  I am currently working with a bank to secure an *** loana legitimate loanto repay what I originally borrowed, minus the payments I have already made. However, given your companys approach, I no longer wish to continue doing business with you. Instead of supporting businesses, your practices appear to be predatory.

  
  Additionally, my concerns regarding payment adjustments have been consistently dismissed by **** and ****, who have only responded with threats of arbitration rather than attempting to find a reasonable resolution.
  
  Businesses and Customers should be civil, courteous and polite in their responses to complaints. It is important to remain professional and productive when participating in the BBB complaint process.
  
  FAQ
  
  Regards,

  Nella

   

   

  

  Business Response

  Date: 03/06/2025

  Hi Nella,

  Our product is revenue-based, and according to your contract, you agreed to remit 18% of your monthly revenue, which is how your payments were calculated. This means we are only looking at your revenue, not your profit or your operating expenses. This was explained to you during the funding call that took place before you were funded, where you verbally stated you understood and agreed to all terms. 

  After receiving the benefit of Forwards funding, you made just three (3) contractual payments before requesting payment assistance, and Forward immediately placed you on a reduced payment plan that matched the agreed-upon percentage of your actual revenue. Then, after continued discussion of your financial downturn, we further reduced your payment as a sign of good faith, despite the fact that your payment should have been higher based on the actual revenue seen on your business bank statements. Weve conducted a full review of all correspondence on your account, and can verify that Forward employees have consistently and quickly responded to your outreach offering reductions and requesting bank statements reflecting a downturn in revenue to offer the proper contractual reduction.

  Our contract also makes very clear that Forward is a distinct entity from any ****************************** (***), who may have acted as your broker. In signing the contract, you agreed you were not entering the Agreement based on any representation made by any broker, ***, or intermediary, and that you were relying solely on the terms of Forwards Agreement. Also during your funding call, Forward specifically asked if your ISO made any promises that were not reflected in your contract - you verbally confirmed they did not. 

  All the same, we take these allegations seriously, so our legal counsel will contact you shortly to learn more about your ISO interactions. 

  Regards, 
  Forward Financing
  

• Initial Complaint

  Date:07/24/2024

  Type:Sales and Advertising Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Got loan from forward financing in the amount of ***** they are trying to get ***** from me. this makes no **** sense. they've taken 700 every week for past 3 weeks. I see this company as a bunch of crooks. absolutely regret calling these thieves. sales rep had nerve to ask for a review. F+++ is the review I give them.

  

  Business Response

  Date: 07/30/2024

  Hi *****,

  Thank you for sharing your feedback. At Forward Financing, we strive to be transparent, honest, and straightforward about the product and terms we offer in our contract. We also complete a phone call prior to releasing the funds to ensure our customers understand the product and terms before moving forward. That being said, one of our **************** manager has reached out to you, and it appears that you have worked together on a reduced payment plan. For further assistance, please do not hesitate to reach out. You can contact us at ************ or *************************************************.
  

  Best regards,
  Forward Financing
  

  
  

  Customer Answer

  Date: 08/02/2024

  Someone called me right away and helped me to realize, the company that actually signed me up with forward financing was Uplift Capital.  So, please do not use the previous complaint to make judgement about forward financing.  Thank you.

• Initial Complaint

  Date:07/08/2024

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I entered into a loan with financing in 2023 under false claims by the representative. I had originally borrowed 30k which was paid weekly in the amount of $1300. When I inquired about the huge amount of percentage, I was told it was on a sliding scale. When looking at the interest rate, it comes to almost 50%. I paid this religiously for months. I complained to trust pilot and was contacted by someone at the company and they stated if I change my complaint, it will help with my payments. Little did, I know that this would be a modification and that in the end, this would impact my future loan chances. On or about June 29th Forward Financing took ********* unauthorized from my business bank account. as a small business, this had a huge impact. I have put a stop payment on all future payments with forward. From talking with other lenders does have this reputation. I have had the loan since September or October 2023 barely paid down half. According to my calculations, I should be paying close to 5000 per month and within three months or at the latest five months they should be paid off. I have received threatening emails saying that they will put a UCC lien on me. I have asked that they refrain from correspondence and I have brought this up with the BBB and the Attorney General of Boston. I believe that forward financing is a predatory lender..

  

  Business Response

  Date: 07/12/2024

  Thank you for your feedback. We would like to remind you that the product we offer is not a loan, and we do not charge any interest. Instead, we purchase a portion of future receivables for an upfront discounted price, and the payback amount is fixed. At Forward Financing, we strive to be transparent, honest, and clear about the product and terms that we offer in our contract. We also complete a phone call prior to releasing the funds to ensure our customers understand the product and terms before moving forward. According to our records, the attempted $18,800 drafted from your account was based on your outstanding balance, including the early payment discount, and was authorized by you on June 24th, 2024 via email. This payment was subsequently blocked and never received by Forward Financing. If you did not intend to pay off your outstanding balance, please contact us as soon as possible so that we can work together to rectify the situation. You can reach us at ************ or *************************************************.
  

• Initial Complaint

  Date:06/01/2024

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I was working on a great relationship with ** but I had an issue come up last week. Revenue dropped precipitously beginning in May and on May 17 I called ** but had to leave a message. No call back for almost two weeks. I had a check that HAD to clear so unfortunately I had to put a stop payment on the ** weekly payment. At that point I had paid off 33% of the note. That did finally prompt a call from ** but it was to another company I was working with to notify them I had placed a Stop Payment on their payment. That in turn prompted that company to cancel that note and call it due. Who does that? The only purpose was to hurt that relationship. ** did offer to Cut my payment in half for 4 weeks but the larger damage was done. PLEASE GIVE SECOND THOUGHTS TO WORKING WITH **. Also ask serious questions about the brokers they use and do not stand behind their actions.

  

  Business Response

  Date: 06/04/2024

  Hi ****,

  Thank you for sharing your feedback. We are aware you left a similar review on TrustPilot, so to reiterate our sentiments: we would love to learn more about your situation and who you tried to contact at the beginning of May. We are also curious to hear about your conversation with another company regarding your status at Forward Financing. Please reach out at your earliest convenience at ************ or *************************************************.

• Initial Complaint

  Date:03/18/2024

  Type:Order Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I am a veteran owned business asking for assistance or guidance. I'm over the threats and ignoring my emails. I renewed a loan with Forward Financing 09/19/23, website is confusing borrowed $85K payback $130K and I have paid $45K already. My weekly payment was $2897.75 I'm going through a lawsuit with 25 other franchisees against our franchisor for fraud and racism to where it has reduced my revenue to zero because the business has shut down due to the franchisor was my sole vendor for the business.(Forward Financing is aware and unsympathetic. I attempted multiple times to arrange a temporary payment plan but the refused and would hurl threats and ignore my emails. I am currently pay my business creditors with my military retirement and disability pay while trying to get another business up in running so I can resume normal payments in the future. I attempted have a temporary payment plan of $250 a week for 4 weeks at a time and gradually increase but the increases they wanted I can't afford. Then they implied they would take my military retirement and disability pay, take my home (have 2 kids), and my cars. They also made unauthorized debits against my account after attempting to request a payment plan. They would debit my account multiple times with different amounts and dates then what was agreed upon on our contract(mind you the account had no money so they bank account was overdrawn, which was on the verge of being closed by the bank which forced me to do a stop payment which breached our contract but they breached first with the unauthorized debits. I want to protect other military members from this company, they are very aggressive and predatory....I could not recommend anyone to lend with this company. Looking for assistance to negotiate a payment plan or debt settlement and if you are familiar with the process to blacklist this company at a DOD level to protect other veterans. I have already sent an email to my congress man as well.

  

  Business Response

  Date: 03/22/2024

  Hi ****, 

  Thank you for your feedback. We are sorry to hear about the stress that you and your business are under. Upon review of your account, our records indicate that we did assist you with payment relief when you reached out to our Account Servicing team. The different payment amounts that you saw in your bank account were all reflective of the reduced payments that you agreed to. When things changed with your business making the payment plan no longer feasible, we offered you numerous payment options that aligned with what you were requesting to avoid escalation of your account. Despite our best efforts to work with you, you declined our assistance and told us that you would prefer if your account escalated instead. We are still willing to work with you to find a solution. Please reach out to us directly and we would be happy to assist.

  Thank you, 

  Forward Financing

  
  

  Customer Answer

  Date: 03/25/2024

  Better Business Bureau:I have reviewed the response submitted by the business and have determined that the response does not satisfy or resolve my issues and/or concerns in reference to complaint # ********. Please add your rejection comments below; if you do not provide any details, your complaint will be closed as Answered. 

  Initially I accepted a reduced payment of $1297.56 on 1/12/24 because my lawsuit was supposed to conclude but did not.  I contacted Forward financing again informed you I can not afford due to business closure and the settlement was not met and sent bank statements. I began to receive threats and Forward made unauthorized debits I did not agreed to and informed you I can not afford. I sent multiple emails stating my situation.  Attempted multiple unauthorized debits for $579.55 weekly & $65 daily payment which kept my overdraft for multiple weeks which put my account pending closure due to bank policy.  I was accused of dictating terms were I was letting you know what I could afford to pay temporary. I said I guess going through arbitration may be the only answer because the creditor got hostile and started implying threats of legal action, because I could only afford $250 a week temporary.  
  
  Businesses and Customers should be civil, courteous and polite in their responses to complaints. It is important to remain professional and productive when participating in the BBB complaint process.
  
  FAQ
  
  Regards,

  ****

   

   

  

  Business Response

  Date: 03/27/2024

  Hi ****, 

  Our records indicate that we did agree to a payment plan on 1/12 and then we further reduced your weekly payment per your request starting on 1/19. The reduced payments that you accepted ended up bouncing. Because these payments bounced, we agreed to assist you by offering to reduce your weekly payment to $250 temporarily, but you declined. We are more than happy to work with you to find a solution. Please reach out to us directly at ************.

  Thank you, 

  Forward Financing

  Customer Answer

  Date: 04/05/2024

  Better Business Bureau:I have reviewed the response submitted by the business and have determined that the response does not satisfy or resolve my issues and/or concerns in reference to complaint # ********. Please add your rejection comments below; if you do not provide any details, your complaint will be closed as Answered. 

  I did not commit to the agreement of $250 a week because 2-3 weeks later you want to quadruple the payments, because I cant afford to. Then the associate on the phone proceed to admonishing me letting me shes in control.  I don't think forward financing is being honest not sure what to do. If you look at the text message I received yesterday it doesnt line up with what they are saying.  
  
  Businesses and Customers should be civil, courteous and polite in their responses to complaints. It is important to remain professional and productive when participating in the BBB complaint process.
  
  FAQ
  
  Regards,

  ****

   

   

• Initial Complaint

  Date:10/31/2023

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I needed a short term loan for 1 month for my company. I didn't realize by paying early I would still have to pay ALL the interest. The loan was taken out on 8/8/23 and paid off 9/13/23. I needed $10,000 but the repayment amount is $15,905 with a daily payment of $158.00 taken out of my checking account. this also includes a $495 financing fee. Purchase amount of $9,505 so $6,400 is what it cost me to get funding for ONE month. This was in part my not understanding the loan terms but it feels like this type of interest should not be legal. Companies that are desperate to get above water can't afford this kind of payback amount. It is so hard to function in todays world and companies like this are just taking advantage of desperate business owners, especially a woman in a small business. The loan amount was paid in full 9/13/23 and was taken out of my bank balance. I did talk to their customer service department and they would not budge on the $6,400 amount and I was forced to pay it so my credit rating would not be compromised. It is beyond my comprehension that a company can get by with charging that much financing for a loan for just a little over 30 days. I would like to see the company reimburse me at least $5,000 of those fees and they would still come out way ahead on a 35 day loan. It surely cannot be legal to charge these fees on a loan this small and for that short of time. Thank you for your help.

  

  Business Response

  Date: 11/09/2023

  Hi ********, 

  Thanks for sharing your feedback. One of our **************** Managers has reached out numerous times by email and phone, but has not been able to get in touch. We would like to address your concerns at your earliest convenience so please do not hesitate to contact one of our Managers at ************ or *************************************************. 

  Thank you, 

  Forward Financing

• Initial Complaint

  Date:10/31/2023

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  On October 5 2023 I was sold a bad loan. I borrowed ******. They deposited $14,210, which is minus a their processing fee and they want $21,900 to pay it back. I did not understand the contract or the cost of the funds. I have paid them $2346.45 and they refuse my $****** payment today to cancel the contract. I contacted *********************** Manager - Account Servicing Tel/Fax: ************** Toll Free: ************ Email: *********************************** She repeatedly said that I signed a contract and that I needed to pay the $6900 in fees for this loan.It's been less than two weeks and I want to return $****** in addition to the $2,345. *********************** said that there is no way to "get out of the contract" and that I am liable for the full repayment of $21,900.

  

  Business Response

  Date: 11/08/2023

  Hi ********, 

  Thanks for sharing your feedback. We understand you spoke with one of our **************** Managers and have come to a settlement agreement. That agreement was documented in a letter, which was sent to you by e-mail on November 3rd and again on November 7th. If you have any questions or additional concerns please do not hesitate to reach out. 

  Thank you, 

  Forward Financing 

• Initial Complaint

  Date:03/13/2023

  Type:Order Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Forward Financing is a loan shark company they are rude and like sending threatening emails ,text and phone calls.Back story my account was over drafted because of their daily ACH pulls . I blocked them until I could get my bank account straightened out once I got it straightened out . I noticed they started pulling money out once again which threw up red flags because they were blocked .So with the help from my bank we noticed the amount they started pulling was not the authorized amount I originally agreed to and they changed the company ID so they could get around the block I still had on my account .I never once agreed to a new amount never received a contract for this new amount.The original contract I signed was never signed by them and I know as a business owner both parties have to sign the contract and it has to be presented to both parties for filing purpose.But because they changed the amount without my authorization the original contract is voided. Im being forced to close my bank account because of what they are doing and my bank is saying its fraud.Dont do business with this loan shark company .

  

  Business Response

  Date: 03/23/2023

  Hi *****, 

  
  Thank you for sharing your feedback. As a reminder, with revenue-based financing from Forward all of our customers are entitled to payment relief, they just need to reach out so we can work together on a resolution. We understand you were communicating via email with one of our Managers early in the week to address your concerns and get your account back on track. However, we havent heard a response from you since Monday 3/20 as he has been reaching out via email/text/phone to figure out a plan for your business. Please get in touch with him at ************ and hed be more than happy to assist you. 

  All the best, 

  Forward Financing