Skip to main content

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.
Better Business Bureau®
Resources for Businesses
Better Business Bureau
          Share

          Find a Location

          HelloFresh has 4 locations, listed below.

          *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

            Please enter a valid location.

            Business ProfileHelloFresh

            Food Delivery
            HeadquartersMulti Location Business
            The Complaints and Reviews shown on this HQ profile may have been submitted against either the HQ itself or one of the corporate-owned locations found under "Find Locations".

            Contact Information

            28 Liberty St Fl 10

            New York, NY 10005-1528

            Visit Website
            (646) 846-3663

            Customer Reviews

            1.08/5

            Average of 892 Customer Reviews

            Read ReviewsStart a Review

            Customer Complaints

            2,303 complaints closed in last 3 years

            512 complaints closed in last 12 months

            Read ComplaintsFile a Complaint

            BBB Rating & Accreditation

            A+

            This business is not BBB Accredited

            Search for Accredited
            Businesses in this category

            Years in Business: 12

            Customer Reviews are not used in the calculation of BBB Rating

            Overview of BBB Rating

            Related Categories

            Business Details

            This is a multi-location business.

            Find a Location

            HelloFresh has 4 locations, listed below.

            *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

              Please enter a valid location.
              Headquarters
              28 Liberty St Fl 10, New York, NY 10005-1528
              BBB File Opened:
              7/24/2013
              Years in Business:
              12
              Business Started:
              3/9/2012
              Business Incorporated:
              3/9/2012
              Type of Entity:
              Corporation
              Alternate Business Name
              • Grocery Delivery E-Services USA Inc.
              Related Businesses
              Business Management
              • Mr. Dominik Richter, Co-Founder and CEO
              • Mr. Thomas Griesel, Co-Founder and COO
              • Mr. Sal Cicale, Senior Case Manager, Trust and Safety
              Contact Information

              Principal

              • Mr. Dominik Richter, Co-Founder and CEO
              • Mr. Thomas Griesel, Co-Founder and COO
              Read More Business Details and See Alerts

              Industry Tip

              BBB Tip: Choosing a food delivery service

              Customer Complaints

              2,303 Customer Complaints

              Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

              File a Complaint

              Most Recent Customer Complaint

              01/16/2023

              Complaint Type:
              Service or Repair Issues
              Status:
              Resolved
              I looked at the site and could not see selections unless I registered. I cancelled after I looked at the selections and was not interested in making a purchase. I was charged $35.92. I chatted with a representative April and she told me a box would be delivered on Thursday ( she was not able to cancel it as cancellations need to happen on Saturday for a Thursday delivery , yet somehow I signed up on a Sunday?). I requested a cancellation but was told I had to receive first box. I am not happy that I am being charged for looking at what is available. I would like a refund, and I think the practice of not allowing customers to see the selections unless they are charged is dishonest.. The cost of an estimated order was clearly posted, but I have no idea where the amount $35.92 came from. Most subscriptions allow at least a 24 hour cancellation period or allow browsing and you are only charged if you make a purchase.
              Read More
              Read 2302 More Complaints

              Customer Reviews

              892 Customer Reviews

              What do you think? Share your review.

              How BBB Processes Complaints and Reviews

              Start a Review

              Most Recent Customer Review

              Kären G

              08/19/2024

              A fraudulent, parasitic company preying on customers bank accounts and refusing to cancel subscriptions.Refused to cancel my subscription after the first month and charged me for nine subsequent boxes at $75 each. After several over the phone complaints and request to cancel the company continued with four more boxes and four more charges of $75 each. I received a refund for three of these boxes and then they charged me for two additional boxes, $75 each. I spoke with ******** from the ******** location of HelloFresh and she required that I provide her with screenshots of the conversation, even offering me a refund for the un ordered unopened, unused but paid for fresh boxes. I furnished the receipts of the screenshots, and the company still has continued to charge me after even applying a three box refund to my account, and assuring me my account is closed an inactive. I will need to take this up with the attorney if it continues as we are trying to purchase a new home and this is directly affecting that purchase.
              Read 891 More Customer Reviews

              Local BBB

              BBB Serving Metropolitan New York

              More Info on Local BBB

              BBB Reports On

              BBB reports on known marketplace practices.

              See What BBB Reports On

              BBB Business Profiles may not be reproduced for sales or promotional purposes.

              BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

              When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

              BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

              As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.