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Business Profile

Direct Mail Advertising

Lead Concepts

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Direct Mail Advertising.

Complaints

Customer Complaints Summary

  • 17 total complaints in the last 3 years.
  • 5 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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Complaint status

Complaint type

  • Initial Complaint

    Date:04/24/2025

    Type:Sales and Advertising Issues
    Status:
    Resolved
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I received a solicitation in the mail today from ASB Life Solution Plus with a return address for Lead Concepts****** I have never asked to be contacted by either of these companies and do not want to be contacted via phone, email or mail.

    Business Response

    Date: 04/25/2025

    Ms. Larobardiere,

    we will remove your name and address from our records so you will not receive mail from us in the future. We are a marketing mail house and send mail to prospects for insurance agents to help. We apologize for any inconvenience. 

    thank you,

    Lead Concepts

    Customer Answer

    Date: 04/25/2025

    I have reviewed the business response and accept this resolution. 

  • Initial Complaint

    Date:08/22/2024

    Type:Sales and Advertising Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Received a misleading mailer purporting to be a ********* Health Plan Update." It suggested I may not be getting all the ******** benefits I am entitled to. Asked for my name, my spouse's name, home and cell phones, and email. I looked up the mailing address and found it was that of a direct marketing firm called "Lead Concepts." They are phishing for information through the **** Mail. In the fine print at the very bottom it does mention that it is "Not affiliated with any government agency. An agent may contact you. Insurance related solicitation." But that disclaimer does not belie the misleading solicitation. It looks official.

    Business Response

    Date: 08/23/2024

    Hi *******,
    Lead Concepts is a direct mail marketing company who works with insurance agents offering help to prospects with their insurance needs. We have been in business for over 30 years and are not attempting to phish for any information. I apologize you felt this advertisement was misleading. We will remove your name so you will not receive any future mail from us.
    thank you,

    Lead Concepts

  • Initial Complaint

    Date:07/01/2024

    Type:Sales and Advertising Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Lead Concepts continues to mail my house without providing a way to stop receiving their deceptive junk mail. I would like them to stop sending unsolicited mail.

    Business Response

    Date: 07/02/2024

    *****,

    I am sorry you are receiving unwanted mail. I have added your name and address to our internal do not mail list so you will not receive mail from Lead Concepts in the future.

    thank you,

    Lead Concepts

    Customer Answer

    Date: 07/13/2024

    I hope that mail will stop for all residents at ******************, that is my brother *********************** is also receiving mail from Lead Concepts.

  • Initial Complaint

    Date:06/15/2024

    Type:Customer Service Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    This company has sent several letters misrepresenting my home mortgage lender in an attempt to offer me low-cost ************************ It looks like it is an offer from my bank, which it is not. They do not identify their company on the letter or on the return envelope, nor do they provide contact details. This is an insurance scam preying on people who think this is a legitimate offer from their lending institution. This is a deceptive, unethical business practice, and I would not be surprised if it was fraudulent in every way.

    Business Response

    Date: 06/17/2024

    ******************,

    I apologize the advertisements you received have upset you. We work with insurance agents wanting to help consumers. It is not anyone's intention to deceive. In fact the agent of record is on the bottom of the letter. I have added your name to our list so you will not receive mailings from us in the future. 

    thank you,

    Lead Concepts

    Customer Answer

    Date: 06/17/2024

    I am rejecting this response because: You list "Information provided by X", you do not clearly identify that person as the insurance agent of record. Nor do you give a way to contact them and verify that this isn't just a way to phish personal information. The return envelope goes back to your company, not the insurance agent you list. Your address was how I found you, but you are not even honest enough to put your company name on the envelope. Your company engages in deceptive and unethical business tactics that would not surprise me if they were fraudulent. I feel bad for any consumer who is tricked into giving your company their personal information. Any insurance agent who uses these tactics is shady. An ethical agent would want their information transparent and clearly stated to potential customers. I will also be filing a complaint against the agent of record; Al *** ***** for using your services to contact people with deceptive tactics.

    Business Response

    Date: 06/19/2024

    I am sorry ****************** you feel this way. Lead Concepts has been in business over 30 years. We are not fraudulent nor unethical, only want to help our customers. Again, you will not receive anything from us in the future. We wish you well.

    thank you,

    Lead Concepts

    Customer Answer

    Date: 06/20/2024

    I am rejecting this response because: Your customer is the person who paid you to send out deceptive junk mail. Thank you for admitting that the people you are soliciting with "Final Notices" are not who you care about. I have reported your "customer" to the **** for violating insurance advertising regulations. I would encourage others to do the same when receiving any correspondence from your company, or your customers.

  • Initial Complaint

    Date:03/16/2024

    Type:Sales and Advertising Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I received a statement in the mail from Box 1170, ******, **, ***** that I may be paying too much into ******** and these people claimed that they may be able to lower my monthly ******** fees. They even claim specifically that they may be able to cut ******** charges for Policies A-G, M &N. In very small print at the bottom of the page, it states: Not affiliated with a government agency, An agent may contact you. Insurance related solicitation.

    Business Response

    Date: 03/18/2024

    Mr. Fortosis,

    Lead Concepts is a direct mail company working with insurance agents wanting to help people in their communities. We have removed your name from the list and you will not receive mail from us in the future.

    Thank you,

    Lead Concepts

  • Initial Complaint

    Date:02/28/2024

    Type:Sales and Advertising Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    "Lead Concepts" has quite a few complaints against them and with good reason. My wife received a letter asking for *** (Personally identifiable information) to be mailed to the company with no clear indication who it was from, no return address, no company name. The letter is completely blank on the outside except for my wife's name and address and an unattributed "Postage Paid" designation. The letter is soliciting the recipients name, phone numbers, and spouse for the purpose of selling ******** *********** ********* (which is more restrictive and costs the government more than actual ********). They choose to completely hide who they are. Furthermore, they use the name "********" 9 times in bold, large, or medium font, and only in the smaller print (noted in earlier complaints), they provide the "not affiliated with the gov't" disclaimer along with 2 "medicare.gov" URLs. I would like to say that I don't understand why Lead Concepts wants to hide who they are when sending this type of letter, but it is actually clear. If people knew who was sending it, they wouldn't be intimidated into replying to the veiled threats in the enclosed card.Attached: page 1 Front of envelopes. Page 2 back of envelopes. Pages 3-4 the letter/card.I don't understand why they are afraid to identify themselves in their communications.NOTE: BBB should realize that they are requiring PII in the complaint so their "Submission Terms" aren't quite accurate when they say to not include PII in the complaint Step 1.

    Business Response

    Date: 02/28/2024

    Mr. ***********,
    I apologize if you feel the information your wife received was not accurate. Lead Concepts is a direct mail company working with insurance agents wanting to help prospects learn more about their insurance options. Our intent is not to hide or be deceitful in any way. I have removed your wife's information, and she will not receive any more mail from us in the future.
    thank you,
    Lead Concepts 

    Customer Answer

    Date: 02/29/2024

    I am rejecting this response because:   I do not believe the response is in good faith.  There are quite a few companies that, as Lead Concepts says, are "working with insurance agents wanting to help prospects learn more about their insurance options" but that _clearly_ identify the name of their company and their relationship with with ******** (not buried in loosely worded footnotes).  I suggest looking up "The ******** Family" or "******** Mama" on ******* to see a good model for presenting a desire to let prospects learn more about insurance options.

    I also realize that my rejecting their response carries little weight in the grand scheme of things because, I am certain, they have studied regulations and associated loopholes so that they have probably skirted carefully around any actionable issues whilst completely ignoring the intent of those regulations.

    The fact that they have removed my wife's name simply means that they will not be reaching out to somebody that already knows about their deceitful practices and this does nothing to stop them from keeping on doing what they are doing.  They are not a "better business" and I am sure they know it and sleep peacefully at night, regardless.

  • Initial Complaint

    Date:11/02/2023

    Type:Customer Service Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Am inundated with misleading post cards, pamphlets notifying me of my ******** Initial Election. The front of the envelope, left corner in bold ******** Initial Election Update, In all, it requests personal details.verify my address, my spouse.Inside right bottom corner in a black box with white lettering Initial Election Enrollment Period in center in bold ******** Initial Election Period Request Card. All imply this is a formal request for for details from ********. So much so, that only when you look much closer in very small basic font (not bold, like all those areas the sender is requesting detail) it states Not affiliated with any government agency. An agent may contact you. Insurance related solicitation. HOW ***** can you get?!!!! They are fishing for contact details to sell to insurance companies the receiver does not know, nor might care to interact! By filling out the form the receiver ultimately gives up legal rights to privacy by allowing those confirmed details to be SOLD by this marketing firm, to ******** addendum insurers!!!! No where in this notice or all others sent, does it say You are not obligated to fill out. Nor does it state the receiver will be reimbursed for the lead this mailer might generate!!! I want this company to REMOVE ALL my details from their mailing system!! ALL!!! I do not want any more contact/spam/junk mail from this marketing company EvER!!! You DO NOT HAVE MY APPROVAL TO SELL/OFFER/SHARE my details with ANY entity you are marketing to/for/contracted. All interactions will cease. Its a wonder they have not been hit with a class action law suit for these shady mailings. They are preying on those who do not see their walking the fine line of implication.

    Business Response

    Date: 11/02/2023

    Mr. ********, I apologize this mail upset you. We do not sell any of your information, rather anyone who is interested mails the card back and a licensed agent will reach out to you to answer any questions you have in regard to ********* We have added your name to our internal do not mail list. You will not receive anything from us in the future.

    thank you,

    Lead Concepts

  • Initial Complaint

    Date:10/28/2023

    Type:Sales and Advertising Issues
    Status:
    Resolved
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I am on the Federal Opt-Out for junk mail/scam mailing/advertising mail, etc., yet this company found out my maiden name (which I haven't used since ****) and got around the Opt-Out mailing. This is fraudulent!

    Customer Answer

    Date: 10/28/2023

    The "Monthly Shopper (themonthlyshoppers.com)" continues to send me mail even though I have contacted them on 3 separate occasions explaining to them that I am on the ****OUT list. They know I am on the Government ****OUT list, yet they ignore that list, and they ignore my requests to stop mailing me. They told me via phone call that it would take 3 months to remove me from their mailing list. Well, it has been over 9 months and several phone calls and they continue to send weekly mailers to me.

    Business Response

    Date: 10/30/2023

    *************,

    I have added your name, current and maiden, to our do not mail list. You will not receive any mail from us in the future. I apologize for this.

    thank you,

    Lead Concepts

    Customer Answer

    Date: 10/30/2023

    I have reviewed the business response and accept this resolution. 

  • Initial Complaint

    Date:10/23/2023

    Type:Customer Service Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I received a letter from this company asking for my name, spouses name, phone number and email. It looked to me like it was going to send me information regarding filing for ******** next year when I turn 65. It appeared official, like it was from the government as it was labeled; ******** INITIAL ELECTION UPDATE. When I looked up the address with the BBB, it turns out the company just wants my information to sell to other companies. Please have this company remove my name from their mailing list. Thank you.

    Business Response

    Date: 10/23/2023

    *****************, 

    this was for you to receive information about turning 65 in the upcoming months. We do not sell your information to anyone. As you can see on the advertisement, the agent's name, organization and phone number are listed at the bottom in case you want to contact them directly with any questions. I have removed your name, and you will not receive anything from us in the future.

    thank you,

    Lead Concepts

  • Initial Complaint

    Date:10/17/2023

    Type:Customer Service Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    2023 ******** Health Plan update mailings

    Business Response

    Date: 10/17/2023

    I see you have asked for no further contact from us. We have added your name to our internal do not mail list and you will not receive mail from ** in the future.

    thank you,

    Lead Concepts

Lead Concepts is NOT a BBB Accredited Business.

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