Skip to main content

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.
Better Business Bureau®
Resources for Businesses
Better Business Bureau
          Share

          Find a Location

          CONNECT, Powered by American Family Insurance has 1 locations, listed below.

          *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

            Please enter a valid location.

            Business ProfileCONNECT, Powered by American Family Insurance

            Insurance Companies
            BBB accredited business

            Contact Information

            6000 American Pkwy

            Madison, WI 53783-0001

            Get Directions
            Visit Website
            Email this Business
            (800) 535-2001

            Business hours

            Open 24 Hours
            Business Hours
            Open 24 Hours
            Open 24 Hours
            Open 24 Hours
            Open 24 Hours
            Open 24 Hours
            Open 24 Hours
            Open 24 Hours

            Want a quote from this business?

            Get a Quote

            Customer Reviews

            1.26/5

            Average of 137 Customer Reviews

            Read ReviewsStart a Review

            Customer Complaints

            156 complaints closed in last 3 years

            84 complaints closed in last 12 months

            Read ComplaintsFile a Complaint

            BBB Rating & Accreditation

            BBB accredited businessA+

            Accredited Since: 7/29/2021

            Years in Business: 51

            Customer Reviews are not used in the calculation of BBB Rating

            Overview of BBB Rating

            Related Categories

            Overview

            CONNECT, Powered by American Family Insurance is located in Madison, WI. and services most of the United States except Alaska, Louisiana, Maine, North Dakota, Rhode Island, West Virginia, and Wyoming. Offering auto, home and personal liability umbrella insurance. 

            Products & Services

            Auto Insurance, Home Insurance, Personal Liability Insurance, Specialty Insurance offered through in-house agency, Home Insurance, Personal Liability Insurance, Specialty Insurance offered through in-house agency

            Business Details

            Location of This Business
            6000 American Pkwy, Madison, WI 53783-0001
            Email this Business
            BBB File Opened:
            12/6/1972
            Years in Business:
            51
            Business Started:
            12/6/1972
            Business Started Locally:
            12/6/1972
            Date of New Ownership:
            10/1/2020
            Business Incorporated:
            4/12/2002
            Accredited Since:
            7/29/2021
            Licensing Information:
            This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
            Type of Entity:
            Corporation
            Alternate Business Name
            • American Family Connect Insurance Agency, Inc.
            Related Businesses
            Hours of Operation

            Primary

            M:
            Open 24 Hours
            T:
            Open 24 Hours
            W:
            Open 24 Hours
            Th:
            Open 24 Hours
            F:
            Open 24 Hours
            Sa:
            Open 24 Hours
            Su:
            Open 24 Hours
            Business Management
            • Jill A Fochs, Director of Marketing
            Contact Information

            Principal

            • Sharena Ali, President
            • Nina Pelton, Complaint Manager

            Customer Contact

            • Sharena Ali, President
            • Jill A Fochs, Director of Marketing
            • Nina Pelton, Complaint Manager
            Additional Contact Information

            Fax Numbers

            • (920) 330-5607
              Other Fax

            Phone Numbers

            Email Addresses

            Read More Business Details and See Alerts

            Customer Complaints

            156 Customer Complaints

            Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

            File a Complaint

            Most Recent Customer Complaint

            06/12/2024

            Complaint Type:
            Order Issues
            Status:
            Resolved
            0n June 11, 2024 I contacted Connect by American Family Insurance to add another vehicle to my policy. I was quoted a reasonable price hence why I proceeded. Moments later, after I had agreed, I received and amended quote ( attached) saying that one of the discounts couldn't be applied to the policy. It wasn't my fault that I was quoted with the said discount hence why I accepted. But nevertheless, I tried to contact them again to see if I can apply for home insurance but they said my property can't be insured by them.I wanted to avail of the discount but no one from their team was able to settle my inquiry despite the fact that I was clueless of the discounts they originally applied to my policy and # 2 - when I learned about it, as an act of goodwill, I attempted to insure my home but was not successful due to their company restriction.I seek for my original quote to be honored as I wasn't at fault and it was just changed without them informing me.
            Read More
            Read 155 More Complaints

            Customer Reviews

            137 Customer Reviews

            What do you think? Share your review.

            How BBB Processes Complaints and Reviews

            Start a Review

            Most Recent Customer Review

            BENJAMIN M

            06/26/2024

            DO NOT USE THIS FRAUD OF COMPANY TO INSURE YOUR VEHICLE OR TRUST ANYTHING YOU ARE TOLD BY ANYONE WHO REPRESENTS THEM. This company is owned by, managed by and comprised of liars. If you find yourself having to deal with a ****************, ask for someone else. It will be another liar but maybe you'll get somewhere with your claim. DO NOT BRING THEM YOUR BUSINESS. Worthless cowards at their finest, scam artist!!!

            CONNECT, Powered by American Family Insurance Response

            06/28/2024

            Thanks for your feedback. I'm sorry that you're dissatisfied about your claim and our representative. We'd like to look into what happened. Please email us at ******************************************* with the details, your policy number and claim number, and we'll try to help. - *****
            Read 136 More Customer Reviews

            Local BBB

            BBB Serving Wisconsin

            More Info on Local BBB

            BBB Reports On

            BBB reports on known marketplace practices.

            See What BBB Reports On

            BBB Business Profiles may not be reproduced for sales or promotional purposes.

            BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

            When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

            BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

            As a matter of policy, BBB does not endorse any product, service or business.