Complaints

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:05/28/2025

  Type:Customer Service Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  My Oura Ring stopped working. I would like a complimentary warranty replacement to be processed since I am within the 1 year warranty. I was denied this warranty replacement exchange request in the chat. I have attached my screenshot.

  Business Response

  Date: 06/04/2025

  Hi *****,

  Thank you for bringing this to our attention, and Im sorry to hear that your Oura Ring stopped working. I understand how important it is to have your ring working properly,

  After reviewing your case, I can confirm that we approved a warranty replacement for your ring. Your replacement order was placed on May 28, 2025, and successfully delivered on May 30, 2025. No return was required in this case.

  Were glad we could get your replacement to you quickly, and I hope everything is now working as expected. If you experience any further issues or have questions, our *********** Team is always here to help.

  Thank you again for your patience, and for being a member of the Oura community.
  

  In *********************start="1034" data-end="1037">Jayla, Oura Social Care Team

  Customer Answer

  Date: 06/04/2025

  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
  
  Sincerely,
  
  ***** ********

• Initial Complaint

  Date:05/21/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Item Oura Ring 4 was purchased from Best Buy on April 18, 2025. The product stopped working on or around April 29, 2025. I contacted with the help and support links to request assistance with finding out first why the ring was not working and then with submitting a warranty claim. I was sent Request numbers ******* and *******. I have been following up with ******************************** and ***************************** with no results. I was contacted and provided recommended steps to resolve the issue and have since responded the steps provided did not resolve the issue. Oura ring does not charge, does not connect to WIFI, and does not work. There is not a telephone number to call for assistance and all communications have to be done via email. To note dates of record where I have reached out are 5/1, 5/4, 5/5, and 5/13. All request and follow up request have gone unanswered. At this point I am requesting a full refund for this product.

  Business Response

  Date: 06/04/2025

  Hi ****,

  Thank you for bringing this to our attention and Im truly sorry for the frustration youve experienced since purchasing your Oura Ring. I understand how disappointing it is to run into issues so soon after purchase, especially when support hasnt felt responsive or helpful.

  
  After reviewing your case, I see that your Oura Ring was purchased from Best Buy on April 18, 2025. You first contacted our *********** Team on May 1 about connectivity and charging issues. Since then, our team offered a replacement charger and extended your Oura Membership while working to resolve the issue.+

  On May 21, we reached out via support ticket #******* requesting a few final details (such as shipping address and proof of purchase) in order to proceed with a full replacement of your ring set. However, we didnt receive a response to that message and have been unable to move forward with the replacement as a result.

  
  Wed still love to get this resolved for you. If you're open to continuing the conversation, were happy to move forward with a replacement as soon as we receive the requested info. If you no longer wish to proceed with a replacement and prefer a refund, we recommend reaching out to Best Buy, as the original purchase was made through their store and their refund policy would apply.
  

  We truly appreciate your patience, and were committed to supporting you however we can.
  

  In Good Health,

  Jayla, Oura Member Experience Team

  Customer Answer

  Date: 06/04/2025

   
  Complaint: 23359556
  
  I am rejecting this response because:

  I was not in receipt of any additional offers to resolve this issue. I sent several follow up emails to the ticket number provided with no response received.

  I also contacted Best Buy to discuss a return and refund after I was not getting a response from Oura Ring and was advised their return and refund policy was 14 days and I was outside of that window.

  i am requesting a refund because the product doesnt work. I have since read reviews on the product and see where other patrons experience the same issues with the product not working or working properly. Because there seems to be clear issues with the product I am not interested in a replacement as the same issues may occur. 

  
  Sincerely,
  
  **** ********

  Business Response

  Date: 06/05/2025

  Hi ****,
  
  Thank you again for your response. Im truly sorry that this experience has been so frustrating and that the support process hasnt met your expectations. We understand how disappointing it is when a product doesnt work as intended, and we appreciate you sharing your concerns.
  
  Your Oura Ring was purchased from Best Buy on April 18, 2025, and we received your first message on May 1. Our *********** Team responded shortly after and requested additional details so we could assist under the warranty. A follow-up message was sent on May 21 outlining the next steps to move forward with a replacement, but we did not hear back.
  
  Because the original purchase was made through Best Buy, refunds are handled directly by them according to their 15-day return policy, which had passed by the time a refund was requested. As a result, were not able to process a refund on their behalf, but we did offer a replacement under warranty in line with our support policies.
  
  We completely understand that a replacement is no longer of interest, and were sorry that this experience has left you feeling unsupported. If you change your mind or have any questions in the future, our team is still here to help.
  
  In Good Health,
  Jayla, Oura Social Care
  

  Customer Answer

  Date: 06/05/2025

   
  Complaint: 23359556
  
  I am rejecting this response because:

  The product purchased was faulty.

  The product stopped operating 13 days after it was purchased. Because there is not a telephone number to contact anyone I had to resort to the Chat option where they ran a diagnostics test and advised the ticket number would be passed on. I should have been advised to return the product to Best Buy as Oura would not be able to fix the issue. I contacted your company on 5/1, 5/4, 5/5, and 5/13. My messages indicate the recommended steps did not fix the issue and asking if someone would be back in contact with me to respond to my request for warranty claim that was submitted via the website.

  As I stated in my response yesterday I was not in receipt of messages attempting to stand by your product and either fix, replace, or refund.

  This is a new product on the market that seems to have several glitches and no way for those of us who purchased the product to get the issues fixed or even connect with someone to discuss.

  Reason for my report to the Better Business Bureau. Due to the lack of attention to my issue I as the consumer now have a non working product and am unable to be refunded. Why have a warranty claim process if you arent going to stand by it. The ring literally stopped working less than 2 weeks after being purchased. If Oura Ring is going to sell items that do not work and stand behinds the products they shouldnt be allowed to sell items to consumers. 
  

  Unfortunately I am unable to attach here screen shots of numerous emails I sent to get this resolved. 

  
  Sincerely,
  
  **** ********

• Initial Complaint

  Date:05/20/2025

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I have had multiple multiple online conversations with their Chatbot **** who has connected with me after days of waiting to an Online support person. I have given them the problem with the ring I purchased but am given the run around. I am very upset at spending $450 for a ring that just stopped working. I have done all their trouble shooting, sent pictures filled out forms and all I would like is a replacement. I purchased the ring in October 2024 and they are not doing right by the customer. I need a human to speak to and a resolution.

  Business Response

  Date: 06/04/2025

  Hi *******,

  Thank you for bringing this to our attention, and Im sorry for the frustrating experience you had while trying to get your Oura Ring replaced. I understand how discouraging it must have felt to go through multiple troubleshooting steps, fill out forms, and wait for support, especially when your ring wasnt working and you just wanted a resolution.

  After reviewing your case, I can confirm that your Oura Ring 4 replacement was processed and delivered on May 23, 2025. We also added complimentary months of Oura Membership as a gesture of appreciation for your patience during this process.

  That said, we hear you, the experience should have been smoother, and weve shared your feedback internally so we can continue improving how we support members like you. We want every step to feel easier and more human, especially when things go wrong.

  If you have any further concerns or need additional support, were here and ready to help.
  

  In *********************start="1609" data-end="1612"> Jayla, Oura Social Care Team

  Customer Answer

  Date: 06/04/2025

  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
  
  Sincerely,
  
  ******* ******

• Initial Complaint

  Date:05/11/2025

  Type:Product Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Nature of Complaint: Failure to Issue Refund After Returned Product Complaint Description:I ordered an Oura Ring which was misdelivered by *****. After contacting customer support, a replacement was issued and delivered to the correct address. However, due to the delay, I purchased another ring in person and arranged to return the replacement. I followed all return instructions and provided proof of return on April 18, 2025. Oura confirmed receipt of the return on April 28, 2025, and said a refund would be processed.Since then, Ive followed up multiple times (emails on April 30, May 1, May 6, May 7, and May 9), but I have not received the refund or any meaningful response. It has now been over three weeks since the return was received. This behavior is unacceptable and seems to be an attempt to stall or avoid issuing a refund.Resolution Sought:I am requesting an immediate refund to the original payment method for the returned item (Order #SO-43644533) and written confirmation that the refund has been processed.Supporting Documents:Proof of return and tracking receipt Full email chain showing correspondence and confirmation of return receipt Return authorization and shipping label issued by ****

• Initial Complaint

  Date:05/11/2025

  Type:Service or Repair Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I lost my oura ring 4 in the la fires and they are not willing to replace it now this is unacceptable. Even thought the supervisor said so.

• Initial Complaint

  Date:05/07/2025

  Type:Product Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Ring ordered 01/03/2025 received shortly thereafter. On Friday 05/02/2025 the ring charged fully. On Sunday 05/04/2025 the ring stopped working nine hours prior to my noticing. Reached out to Oura on Sunday evening had chat with their chat function. Was told I would be contacted within 24 hours. Was not. Had chat on Tuesday same result no contact. Reached out today same result. They have no customer service number and will not honor their warranty. The company is based in ******* and has a number for there. They have offices in ************* and *********. All I want is to discuss my issues with a human or even more simply a replacement ring. I believe the cost of the ring was $350-$400

• Initial Complaint

  Date:05/05/2025

  Type:Sales and Advertising Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I purchased my Oura Ring in December last year and have enjoyed using it to track my health for several months. Unfortunately, the ring suddenly stopped working the evening of May 1st, and I noticed when I went to check my sleep data on the morning of the second. I attempted all of the troubleshooting on the website and used their chatbot to submit a help ticket. I was told I would receive a message within 24 hours. Not only have I not received any email back for help with replacing the broken ring, but there is no form of customer support at all. There is no option to speak with a real person via chat or call a help desk. For the price of the ring, in addition to a monthly subscription fee, one would expect that **** would be able to hire a tech support staffer to help customers troubleshoot during normal business hours. While I was trying to find a solution to my issue I tried to ensure that I had an active membership still and that it had not expired, not only is the membership a separate site that requires you to log in again through an email verification each time not a password, the site is nonfunctional on mobile devices and was saying my email was invalid. The app is now locked in the setup mode, and there is no way for me to sign into my account again through the app. I am so disappointed in the user interface for such a seemingly luxurious product. At this point, I no longer want to continue utilizing Oura as a service because of how terrible their customer service experience has been.

• Initial Complaint

  Date:05/04/2025

  Type:Sales and Advertising Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I paid for an Oura ring and the first one did not work at all so a second one had to be mailed to me. The second one also doesn't work after going through all of the troubleshooting procedures. Now they are saying that I am outside of the 30 day return window and can't get a refund even though it does not work.

• Initial Complaint

  Date:05/04/2025

  Type:Service or Repair Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I purchased a Oura ring, it was faulty due to the battery when they did a update on their end, they send me a new one, now I am having issues with my step count, so they sent me a refurbished ring which is having the same exact issues, and no one is responding back to me after days, I work w a nutrition coach I need a accurate step count. I also pay a monthly membership w ****, they have no phone number to contact anyone. I have sent screenshots of my 3 mile walk and it says Ive gone ***** steps. That is wayyy off I have all of the proof that I emailed over to ***** from Oura and they have completely stopped responding. I need something done. I was told I have a 90 day warrently on my scratched up refurbished replacement, so are they not responding to me for the next 90 days on purpose ??

• Initial Complaint

  Date:05/02/2025

  Type:Delivery Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Order their two products and only received one. There is no way to contact the company and they are not responding to customer service emails or chat.