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Business Profile

Jewelry Designers

Oura Ring

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Jewelry Designers.

Important information

  • Customer Complaint:

    Oura Ring came to BBB’s attention in December 2021. A review of complaints was completed in August 2024.  

    Consumers are encouraged to review Oura help center at the link below for customer service. 

    https://support.ouraring.com/hc/en-us

    Read more

Complaints

Customer Complaints Summary

  • 200 total complaints in the last 3 years.
  • 103 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

Sort by

Complaint status

Complaint type

  • Initial Complaint

    Date:05/02/2025

    Type:Delivery Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Order their two products and only received one. There is no way to contact the company and they are not responding to customer service emails or chat.
  • Initial Complaint

    Date:05/01/2025

    Type:Service or Repair Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    The company has yet to respond to messages via email. They have no phone number and have not reimbursed me for 2 rings. One was shipped back with proof it was returned the 2nd was not delivered by *****. I filed a police report explaining what happened. The company has not contacted my bank to reimburse me after being notifed by the bank. This has been going on for over a month.
  • Initial Complaint

    Date:04/23/2025

    Type:Product Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I purchased an Oura Ring via ****** and created an account on March 22, 2024. On April 3, 2024 I cancelled the account membership on the **** Membership Website as I did not find the product useful for me. The account included a TRIAL MEMBERSHIP FOR FREE for one month otherwise a $75 yearly membership. As I was cancelling well before the one month date I was assured that I would not be charged for the membership that I was not going to be using. I returned the ring and I had everything cancelled on the membership platform. On April 23 I received an invoice for $75 and my credit card was charged. The invoice number for that charge is US25_INV01129034, reference number A03632160, stating I had an 8 days complaint time. My account shows that my membership was valid March 22-April 22, so I should not have been charged. I have attempted to dispute this charge with Oura directly, but there is no way to speak to a person, only an AI Chat Bot that just keeps directing me to "Check membership status on Membership Hub". There is no way to speak to a human in order to facilitate help.
  • Initial Complaint

    Date:04/22/2025

    Type:Product Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I bought an oura ring in February of 2025. A few months later the oura ring completely burned my finger and I made a complaint to the company and was told that I was going to get a refund and that my ticket or case was moved to priority but I have still yet to receive an email and they do not respond to emails or messaging through instagram and I am getting concerned because I would really appreciate my refund
  • Initial Complaint

    Date:04/17/2025

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I was notified on April 7 that I would be receiving a full refund for a ring that was purchased that now has a faulty battery which Oura has tested & verified on their end. I was told by multiple customer service representatives that the refund would be processed. I am not being ignored by email. They do not have a phone number for customers to contact them directly. To this day no refund has been processed. Ive sent numerous amounts of messages back and forth with them where many have agreed to refund the money without avail.

    Business Response

    Date: 04/28/2025

    Thank you for bringing this concern to our attention. We sincerely apologize to the member for the delay and frustration they have experienced regarding their refund.


    After reviewing the case, we can confirm that our Technical Support Team verified a battery-related issue with the members Oura Ring and approved a full refund. However, we regret that the refund has not yet been processed as expected due to limitation set by the payment processor.


    This delay is not the experience we strive to provide, and we apologize for any inconvenience caused by the extended wait and communication challenges. We take the members concerns seriously and are currently working with our internal finance team to prioritize and expedite the refund.


    We have contacted the member directly to expedite resolution and will continue to follow up until the refund is fully completed. We appreciate the members patience and the opportunity to resolve this matter as quickly as possible.


    Thank you,

    Oura *********** Team

    Customer Answer

    Date: 04/28/2025

     
    Complaint: 23220563

    I am rejecting this response because: The company, **** reached out on April 24 to tell me the refund will be processed, I followed up on April 27, their automated system said they would contact me in 24 hours with a response. They in fact did not respond in the 24 hours as promised. They have NOT processed the refund. This has been ongoing for about a month at this point, this is completely unacceptable. 

    Sincerely,

    ****** *****
  • Initial Complaint

    Date:04/15/2025

    Type:Service or Repair Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    On March 3, 2025 I ordered 2 Oura Rings, one in rose gold and one in Stealth. At that time I pre-paid for a year of membership for each ring. My total amount paid was $1029.86. This breaks down to $499 for the rose gold ring minus a $50 referral discount; $349 for the Stealth ring minus a $50 referral discount; and 2 ***** pre-paid one year memberships. The rings come with a one-month free trial membership. My month ended on April 13, 2025. At that time the prepaid one-year membership should have started. **** has inactivated both of my membership accounts and will not respond to my inquiries. I have contacted them on April 13, 14, and today, the 15th. I would like my membership accounts to be reactivated immediately.
  • Initial Complaint

    Date:04/15/2025

    Type:Service or Repair Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I contacted the company to inquire about exchanging my product for a smaller size. They said they were more than happy to help. I shipped back my original purchase as requested. It wasnt until I shipped it that they told me they didnt have a smaller size in the product I was requesting but I had other options. They were going to refund my money and give me $50 towards purchasing the newer version of the product. Their customer support told me my refund was processed on April 2nd, ************************************** my account on either April 4th or 7th. (Yes, they gave me exact dates) well of course Im keeping an eye on my account because as soon as I got my refund I was going to purchase the new ring. Again, he didnt tell me until I asked that he wasnt processing the exchange, I had to re-purchase myself. Well after I hadnt received my refund, I asked about the status. I was told he escalated my case to specialists with the resources to address the complexities of my situation. I have not heard back from that customer representative or anyone else since that message I received on April 9th, 2025. I have tried multiple times reaching out to their company via email with no response from anyone. Theyve gone completely dark on me. I believe there is something shady going on behind the scenes.
  • Initial Complaint

    Date:04/14/2025

    Type:Service or Repair Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I purchased a new oura ring in December 2024. Now, in April 2025, in just a few months, the ******* has stopped working. There is power going to the charger and it seems to recognize the ring but the ring simply wont charge. The only way to get customer support is through AI and it can never resolve my issue and sends me into a loop of the same questions with no fix. It then says a customer service *** will reach out to me but Ive had no interaction with a *** that has fixed the issue. Ive paid for the ring and *** paid for the monthly membership and I rely on the data for cycle tracking and I now already have two days of no data with no end in sight.

    Customer Answer

    Date: 04/21/2025

    They finally got back to me and because I had an extended service warranty, they are replacing the ring. This is resolved. Thank you!
  • Initial Complaint

    Date:04/08/2025

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I was due a refund of $84 to my ****** account PER OURA (their suggestion). Instead they processed the refund back to a **** gift card which I had already told them I no longer owned. I tried to upload all of the correspondence showing that OURA said they could refund to ****** PRIOR to them processing the refund incorrectly and now they are stating they cannot refund a second time. This is NOT my concern as it was THEIR representative that said I would get the money back via ******. I know this can be done because they refunded shipping to ****** so it made no sense to put a refund back on a card I have already stated I did not have possession of. This is gone on for MONTHS now and is unacceptable. They also have no one you can actually speak to so this is all via email which I have tried to attach all of the emails. You will see that **** said they will refund to ****** and then (after stating this) refunded the money to a card they knew I did not OWN. I want the $84 refund and will accept nothing less.

    Business Response

    Date: 04/28/2025

    Thank you for bringing this matter to our attention. We sincerely apologize to [Members Name] for the frustration and inconvenience they experienced regarding their refund.

    After reviewing the situation, we acknowledge that our representative initially informed the member that a refund to their ****** account would be possible. However, due to our internal refund system limitations, the refund was ultimately processed back to the original **** gift card, as required by our standard process for payment returns.

    We recognize that this caused significant distress, particularly since the member no longer had access to the original card. We regret the confusion and the impact this has had.

    To try to resolve the situation, our team previously extended a complimentary six-month membership to the member. However, we understand this does not fully address the members concern about the lost funds.

    At this time, we are re-evaluating whether an alternative refund method can be issued to the members ****** account, in line with our commitment to member satisfaction. We have reached out directly via email to the member to work toward a resolution.

    We appreciate the members patience and the opportunity to make this right.

    Thank you,
    ******************************start="1615" data-end="1618">

    Customer Answer

    Date: 04/28/2025

     
    Complaint: 23179090

    I am rejecting this response in order to keep this complaint OPEN until OURA continues to research whether they can/will provide an alternate refund request as they stated in their reply.  Yes, they did offer a 6 month membership which was appreciated however a minimum of a 1 year free membership would at least cover the majority of the missing refund.  As this was an error on OURAs customer service this is the least that can be done to satisfy the mistake made by the representative.  A 1 year complimentary membership would cover the majority of the missing refund.

    Sincerely,

    ******** *****
  • Initial Complaint

    Date:04/07/2025

    Type:Delivery Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I contacted Oura on March 20th regarding the battery life on my Oura Ring *** 3 ring. They analyzed the ring and discovered a hardware issue that is increasing the battery consumption. They offered me a restored Oura 3 ring at no cost. They sent the ring via *** Ex to a secure mailbox at the *** store. The package was delivered with a huge tear in the corner with the ring stolen. Upon review with the manager at the store, they determined the package was delivered like this. I notified Oura on March 24th with no response. I contacted them four more times: March 25, 2025, March 28, 2025, March 31, 2025 (Case *******), and April 3, 2025 (Case number *******). I am waiting for a decision to send me a new ring after investigation but they have been unprofessional by not responding to any of my inquiries.

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