Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.
Share
Business Profile

DNA Testing

23andMe, Inc.

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in DNA Testing.

Reviews

Star rating
10 word minimum.

You can use up to 2000 characters

Before you can leave a review on bbb.org,

you’ll need to add a phone number to your account. Your phone number may be used to verify your identity.

Provide Your Information to Leave a Review

Thank you for taking the time to leave a review! Please enter your information below to submit your review to BBB.

All fields are required. Your first name and first initial of your last name will display online. Your full name will only be used to allow the business to verify you are a customer.

This is automatically determined using your first name and first initial of your last name.
How would you like to confirm your review?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Verify your phone number

Enter the 6 digit code sent to the phone number ending in undefined

If you have not received a code within 2 minutes, you can re-send it.

40 Customer Reviews

Sort By
  • Date
  • Highest Rating
  • Lowest Rating
  • Review from Martin N

    1 star

    02/05/2025

    Your website stated, "Your results are pending.We're still analyzing your DNA." The website also stated that results could take up to 6 weeks to be analyzed and posted. I waited over 16 weeks with no answers or results. Upon further investigation, I discovered that 23AndMe had not even received my sample and had failed to inform me of that fact. This blatant contradiction is at best, incompetence, at worst, outright fraud. I was offered nothing except a hollow apology and a free replacement kit (and along with that, another 6-week waiting period. I was offered no discount, no complementary upgraded report, no anything. No wonder your reputation is falling as fast as your stock.
  • Review from Cindy J

    2 stars

    02/01/2025

    Although the report was interesting in the beginning, nothing new in the 6 or 7 years since. The information I expected to receive is only available with high additional fees. I haven't been able to login to my account for several months. ************* asks the same questions, I answer. Their response is, we need your response to continue to help. I have responded 3 times. Total waste of money and time for ongoing information.
  • Review from Nancy C

    2 stars

    12/11/2024

    They are supposed to connect me with relatives. Someone tried to contact me in my own city and I was not able to connect with them. I went through all kinds of hoops and still was not able to connect. What is the point of all of this if you cant connect with nearby relatives?
  • Review from Matthew J

    1 star

    11/19/2024

    They billed me for a year membership to include health information. This was false advertisement and information as it implied it would be accurate and several areas of health would be covered. I have several of the disorders or characteristics they state I shouldn't, there was only a couple of important health diagnoses listed. The rest was not even healthy related or important, like "flush" syndrome. Money was taken out on 11/18. I reviewed the results on 11/19 and canceled within 24 hours. I am not allowed a refund due to their policy. If someone agrees to a contract or a purchase it should accurately reflect the good your receiving. They did not do this. I will continue to follow up on this and not stop until a proper refund is issued. Im not asking for a reimbursement for the ancestry or plus health traits I ordered as it provided expected results and was clear on what it was providing. The membership was not. I will not utilize it and again will continue to pursue this. Don't waste your time or money on the yearly membership upgrade.
  • Review from Tammy M

    1 star

    11/17/2024

    i think you are a horrible institution,i sort your company cause i was being deported.and had no race on birth certificate, so I purchased the kit in 2017 December. I was told i was mt dna,sub saharan african 86% ,2%Neanderthal, u9 clade,ancient lines, haplogroup was L3e2b1a but no matches on 23 and me,to this day you still havent match me to any group you said i have,but on your health said you said i am European, on anstry side all black people you can not find now you blcked me from my info,and asked me to buy another kit.while i am still waiting for result for the 1st kit,.because you ********** say you are just for fun.nowhere on your box says just for fun.
  • Review from Marcua H

    1 star

    10/16/2024

    I received a defective product. I contacted the company. The representative was either language compromised or incapable of understanding the issue. He replied with accusatory and informational wrong emails. He offered a refund and then rescinded the offer. I feel the company is harassing me. I returned the item via ******, as directed. I have not seen a response from them. Consumers beware the customer service.
  • Review from Maria R

    1 star

    09/24/2024

    Worst customer service ever! No one calls back only computer chats with make believe humans - the phone number to call only has 3 options to choice - GOOD LUCK with that number ! Only so called emails - string you on ! On a resolution- regrets buying their kit and bought another for a family member! ******** customer service
  • Review from Theresa Y

    1 star

    09/06/2024

    Requested a refund after numerous failures to deliver results. **************** is the worst, and always refer you to their experts: who when they do finally contact you are zero help. Replys are copied pasted responses and offer zero help. Was asked numerous times on live chat to sign in and then got magically signed out from the chat and a new customer service ********** full price for a box full of lies, incompetence and failure at every level. I demand a refund!
  • Review from Carolyn D

    1 star

    08/28/2024

    Sent my sample in and was told that I would have results by 8/13/24. On 8/13 I was told that my sample had been flagged for further testing. That same day I received an email saying test would take an extra 1-3 days. Its been ***************************************************************************************************************************************************** I requested a refund and was denied. Now when I call they ask me to hold on and then they hang up on me. This happened 3 times on 8/27/24. Company refuse to give me a refund but at the same time they are not giving me my results. They wont even give me any information regarding my sample or when I will have results. When you ask for a spy they tell you that the supposed unavailable or on another call. This company collects *********** then refuses to provide results or communicate with you. When you call the corporate office no one answers no matter what time of day you call. I left numerous messages on the corporate number and no one has called me back yet. How is there no one at the corporate. This company is a SCAM.! They get peoples hopes up thinking that they will provide important DNA results when really they are nothing more than a fraud. I do t feel comfortable with a company like this having access to my DNA or anyone elses . I hope something is done about this company as it has caused me it of disappointment , sorrow and anxiety. They need to be shut down immediately as they mean no good to good to anyone. All they do is steal your DNA and steal your money. And their so called customer service is a joke. Everyone there is rude and they say they exact same thing like they are reading from a script.
  • Review from Amanda T

    1 star

    08/20/2024

    I recently ordered a DNA test kit for myself and my partner, and we completed them at the same time. Unfortunately, our experience has been a bit frustrating. My partner received her results within the expected timeframe, but I'm still waiting on mine.When I reached out to customer service, I was informed that the tests are not processed in the order they're received, which was surprising. While I understand that there may be various reasons for this, it would have been helpful to know this upfront. The lack of transparency around the processing order has left me feeling a bit anxious about when I'll actually receive my results.Overall, while the process was straightforward and easy to follow, the inconsistency in processing times has dampened my experience. I hope the company can work on improving communication and providing more accurate expectations for their customers in the future.

BBB Business Profiles may not be reproduced for sales or promotional purposes.

BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.