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Business Profile

Financial Services

Primerica, Inc.

Headquarters

BBB accredited business seal
BBB Accredited BusinessA+Rated by BBB

Complaints

This profile includes complaints for Primerica, Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see

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Primerica, Inc. has 850 locations, listed below.

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    Customer Complaints Summary

    • 229 total complaints in the last 3 years.
    • 72 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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    Complaint status

    Complaint type

    • Initial Complaint

      Date:04/08/2025

      Type:Product Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      The lady that had interviewed me never said if I was hired or not so it makes no sense for me to have that money taken out if I wasnt told if I was being hired or not also she said that the money wouldnt be taken out until I have the amount of money in there. I didnt have enough money in there and they still took it out. So Im emailing wondering if I can get a refund back on those because I was never told if I was higher enough and she didnt tell me that they were gonna charge the $25 fee She only spoke about the $99 but she said that wouldnt be taken out of my account until I have the amount of money needed in there.

      Business Response

      Date: 04/15/2025

      Better Business Bureau
      Attn: ****** *****
      Dispute Resolution Counselor
      ************************************
      *******, *******; 30022

      April 15, 2025

      RE:    BBB Case:   23175187
      Consumer: ******* Avila **********

      Dear Ms.*****:

      I am writing in response to the complaint that ******* Avila ********** filed with the BBB on April 8, 2025.  Primerica is a corporate general agent that markets financial products, including life insurance, through independent contractor sales representatives.  Recruits,such as Ms. ***** **********, submit an Independent Business Application (IBA) to apply to become Primerica independent contractor sales representatives, not employees and pay the one-time $99 IBA fee.  Once recruits are properly licensed, they receive commissions, not salary.

      We have researched ********************* complaint and have determined that on or about April 5, 2025, we received her *** that authorized payment of the one-time $99 IBA fee and the $25 monthly Primerica On Line (POL) fee.  The *** provides that recruits who have not attended pre-licensing class are eligible for a refund of up to $69 ($99 less a $30 non-refundable processing fee.).  Our records indicate that Ms. ***** ********** contacted Primerica the same day that she filed her complaint with the BBB.  As a courtesy, we have issued a refund of $99 to the recruit for her IBA fee and $25 for her POL fee, for a total refund of $124.  We would ask that Ms. ***** ********** allow three to five business days for processing of her IBA refund.

      We hope that we have adequately addressed this matter.  If you have any questions or need additional information, please let me know.

      Sincerely,

      ****** M. ******

      ************ (phone)
      ************ (fax)

      Customer Answer

      Date: 04/15/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      ******* *****

    • Initial Complaint

      Date:04/07/2025

      Type:Billing Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I have been paying a monthly premium of $109.26 for my life insurance policy. In April 2025, I received a letter stating that my monthly premium was increasing from $109.26 to $717.97. The letter provided not explanation. I contacted the agent, but my call was not returned. I also contacted the company, but have been unable to reach a live person.

      Business Response

      Date: 04/28/2025


    • Initial Complaint

      Date:04/05/2025

      Type:Service or Repair Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      On march 10th I paid 99$ plus 25 for the subscription about a week later I told my representative agent that I needed a refund because I was in the middle of moving and I couldn't commit to the job.i was given 2 numbers to call for the refund primerca cancelation and a primericat trch support number i had called these 2 numbers for weeks and no one would pick up until April 3 I got in touch with a representative in which the told me that I couldn't get a refund and they could only do a cancelation.

      Business Response

      Date: 04/15/2025

      Better Business Bureau
      Attn: ****** *****
      Dispute Resolution Counselor
      ************************************
      *******, *******; 30022

      April 15, 2025

      RE:    BBB Case:   23164746
      Consumer: ***** *******

      Dear Ms.*****:

      I am writing in response to the complaint that ***** ******* filed with the BBB on April 5, 2025.  Primerica is a corporate general agent that markets financial products, including life insurance,through independent contractor sales representatives.  Recruits, such as *********** submit an Independent Business Application (IBA) to apply to become Primerica independent contractor sales representatives, not employees and pay the one-time $99 IBA fee.  Once recruits are properly licensed, they receive commissions, not salary.

      We have researched Mr. ******** complaint and have determined that on or about February 21, 2025, we received his *** that authorized payment of the one-time $99 IBA fee and the $25 monthly Primerica On Line (POL) fee.  The *** provides that recruits who have not attended pre-licensing class are eligible for a refund of up to $69 ($99 less a $30 non-refundable processing fee.).  Our records indicate that Mr. ******* contacted Primerica and requested to cancel his POL.  As a courtesy, we will issue a refund of $99 to the recruit for his *** fee and $50 for two months of POL charges, back to the account on file.  We would ask that Mr. ******* allow at least three to five business days for processing.  

      We hope that we have adequately addressed this matter.  If you have any questions or need additional information, please let me know.

      Sincerely,

      ****** M. ******

      ************ (phone)
      ************ (fax)

      Customer Answer

      Date: 04/15/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      ***** *******

    • Initial Complaint

      Date:03/21/2025

      Type:Product Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Hi,I was under the impression that I would be working for Primerica to help people better their financial situations. I paid $99 *** and $25 fee because I genuinely wanted to help people, but found out it was a pyramid scheme. Please refund me all the *** funds back because I am a poor college grad who needs that money.

      Business Response

      Date: 04/15/2025

      Response attached

    • Initial Complaint

      Date:03/12/2025

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I was approached to do an interview for Primerica. During the interview I was given information that the position was for insurance sales and to get my license and background I would have to pay two separate charges one for $25 and one for $99. I was told there was training. From the moment my money was taken I was overwhelmed with group chats that literally never stop all to find out that this isnt a legit company. Its an MLM and I was not made aware of this up front. I have emailed the company and got a general auto response of we will cancel your services. Im so frustrated. People need to be made aware of this companies schemes.

      Business Response

      Date: 04/15/2025

      Response attached

    • Initial Complaint

      Date:03/05/2025

      Type:Customer Service Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I have been trying to get ahold of this business to cancel my life insurance policy since January and can not get a response. They continue to bill me and will not respond or cancel my policy.

      Business Response

      Date: 04/04/2025

      I regret any difficulty this consumer may have had reaching us regarding this matter, which has been resolved.

       

    • Initial Complaint

      Date:03/05/2025

      Type:Billing Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      My wife recently passed away, she has a small *** with Primerica. When I went to transfer it into my name they said she never filled out the beneficiary form. It is required when opening a account. Them not getting this filled out will be costly to me since they claim it will go to the estate, and I will need to get a lawyer. This is her only account like this. They claim they tried to contact ***** since 2022. She got brain cancer in 2021 resulting in ***********, vison and mobility issues. They should of sent a registered letter so they know we received it. Then we could of addressed the issues. I do not want this to have to go through the estate. If they would of fulfilled their obligation I wouldn't be in this situation. Please help resolve. Thanks

      Business Response

      Date: 04/04/2025

      We sent correspondence to the complainant regarding the concerns raised.

    • Initial Complaint

      Date:03/03/2025

      Type:Product Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Money was drafted out of my checking account from ********************** Life. I've NEVER had nor do I have any products from this company! I have never signed up to be an agent with this company. I have never contacted them at all until October 2024, when I realized money was taken by them. I called and spoke to several **** in different departments. They all verified that I don't have an account and essentially gave me wrong information. I was told to fax information to PFS Investments. I sent the requested info but was never contacted. After several attempts, I was told that it was the wrong department. I was directed to several different numbers and departments. I was given bed contact information, including bad extension numbers. I was informed that i need to file an a Erroneous Draft report. I provided the requested info and I've not heard from anyone. I don't need to talk to anyone anyway. I just need my money back. I've been very kind to everyone that I've spoken to. I've cooperated fully. This company has had my money for almost a year. I've never given them my bank account info or authorize them to debit my account. I've been more than patient and understanding. I need my money back now!

      Business Response

      Date: 04/01/2025

      April 1, 2025      

      ****** *****
      Customer Experience Specialist
      **********************



      Re:      Complaint Case # ********     
                  Complainant-  ***** Finnie       
                  Primerica Life Policy Numbers:  0466626700, 0491XXXXX,0491XXXXX, 0492XXXXX                 
                                                                     and 0492XXXXX


      I am responding to the correspondence submitted by ***** ****** regarding the complaint against Primerica Life Insurance Company (Primerica Life) in which he stated that there were erroneous drafts from his bank account for ********************** Life insurance policies.                                    

      Please note that correspondence dated April 1, 2025, was sent to Mr. ****** which addressed his complaint.   



      Sincerely,

      ***** *****
      Field Investigator
      Regulatory and Consumer Relations 

      Customer Answer

      Date: 04/05/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      ***** ******

    • Initial Complaint

      Date:02/24/2025

      Type:Order Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Upon the death of a family member the executor over the estste completed all forms as requested, became an executor completed all requirements and will not release the funds.

      Business Response

      Date: 03/18/2025

      We are working with the executor to obtain all documentation necessary to distribute the accounts at issue.

    • Initial Complaint

      Date:02/20/2025

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I inquired about a job & was contacted for an interview. I did the interview and was told a little more about the job. However, after paying the $99 for the background check, and $25 for the ***, I learned more about what was required of me, which was not for me. I immediately contacted the trainer for a refund, but have not been told how to initiate it. I tried to contact Primerica about this but was unable to email to reach them due to it being a link and my computer wouldn't let me open it to message them. I would like a full refund of $124 and to stop any future payments it had set me up for.

      Business Response

      Date: 03/10/2025

      Better Business Bureau
      Attn: ****** *****
      Dispute Resolution Counselor
      ************************************
      *******, *******; 30022

      March 10,2025

      RE:    BBB Case:   22970373
      Consumer: ******** ********

      Dear Ms. *************** am writing in response to the complaint that ******** ******** filed with the BBB on February 20, 2025.  Primerica is a corporate general agent that markets financial products, including life insurance, through independent contractor sales representatives.  Recruits,such as Ms. ********* submit an Independent Business Application (IBA) to apply to become Primerica independent contractor sales representatives, not employees and pay the one-time $99 IBA fee. Once recruits are properly licensed, they receive commissions, not salary.

      We have researched Ms. ********* complaint and have determined that on or about February 16, 2025, we received her *** that authorized payment of the one-time $99 IBA fee and the $25 monthly Primerica On Line (POL)fee.  The *** provides that recruits who have not attended pre-licensing class are eligible for a refund of up to $69 ($99 less a $30 non-refundable processing fee.). Our records indicate that Ms. ******** didnt contact Primerica prior to filing her complaint with the BBB.  As a courtesy, we have issued a refund of $99 for Ms. ********* IBA fee and $25 for her POL fee, back to the account on file. 

      We hope that we have adequately addressed this matter.  If you have any questions or need additional information, please let me know.

      Sincerely,

      ****** M. ******

      ************ (phone)
      ************ (fax)

    Primerica, Inc. is BBB Accredited.

    BBB accredited business seal

    This business has committed to upholding the BBB Standards for Trust.

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