Business ProfileforZARA

“BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.”

On 12/30/2021, BBB contacted the business regarding its unsubstantiated slash pricing and the entire website listed as on sale. The business failed to offer a price comparison and information on how long products have been on sale and when the sale would end as required by BBB’s Code of Advertising.   

 The business did not respond to BBB’s request for revisions and clarification in its advertising.

• JEWEL DETAIL FAUX FUR COAT

  119.00 USD      79.99 USD  -30%

• The slash on the price indicates that there is a price comparison being made without disclosing the basis for the comparison
  
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The BBB Code of Advertising States:

2. Comparative Price, Value and Savings Claims

BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.

2.1 Advertisers may offer a price reduction or savings by comparing their selling price with:

2.1.1 Their own former selling price;

2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., “selling elsewhere at $_______.”); or

2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., “comparable value,” “compares with products or services selling at $_____,” “equal to products or services selling for $_____”).

2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.

2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7.

  Here are the requested next steps for your business:

• Define what the basis for the price comparison is based on and disclose this information on your website per Section 2 of the   COA.