Complaints

This profile includes complaints for Asheboro Honda's headquarters and its corporate-owned locations. To view all corporate locations, see Find Local Branches.

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  Asheboro Honda

  1625 E Dixie Dr Asheboro, NC 27203-8852

  
• 

  Asheboro Honda

  PO Box 787 Asheboro, NC 27204-0787

  

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:04/10/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I went to Asheboro Honda around November 2024, looking for a car that would help me get out of a vehicle because of a disability I have. I looked at the Honda CRV and liked how the seat went back to allow you in and out. Salesperson Kailee told me they have a Silver 2025 CRV Sport Touring coming in, but it's not on the lot yet. I told her I wanted to think about it & went home in *********, about a 45-minute drive for me. I went back to Asheboro, & I told ****** I wanted to purchase the car we discussed, the silver Honda CRV. Kailee was busy with another customer, so I was handed off to another salesman. I don't remember his name. He spoke with Kailee, & then he started paperwork. I was told the car was on its ******* would be notified when it got there. We agreed on a price, and then I met with someone to sign papers. I signed the papers and then left. When I got home, I was looking over the paperwork & noticed the paperwork had the wrong color on. I called the dealership back and told them they put the wrong car on the paperwork it was supposed to be a silver vehicle. They apologized & said they would correct it. I was told that they would redo the paperwork once the silver vehicle arrived. It arrived a few weeks later, & I signed another set of papers but was told to date the papers to the date I originally signed. I thought this was odd, but I was told it was ok. The young man who helped me showed me the vehicle, & I noticed chips in the paint. He told me they would fix it, and I asked if it would be factory. He said yes. I told him I did not want just a touch-up of paint applied because it's a new car. I then drove it home & noticed the hood was fluttering in the wind as I drove. I called the salesman back, & he said they would fix that when they fixed the paint. I'm limited on space on this report. Much more to say they did. Ultimately, it was not repaired as promised & I paid over $1,363.64 for repairs. No one will call me from business to resolve.

  

  Business Response

  Date: 04/11/2025

  We are concerned about the issues that Mr. ***** is reporting, and we are prepared to do anything we can to help.  We have made numerous attempts to contact Mr. ***** by telephone in the last 24 hours, and there is no answer.  Please call Honda General Manager **** ***** at *********** at your earliest convenience, and we will take action to rectify the situation.

  Thank you.

  Customer Answer

  Date: 04/11/2025

   I am rejecting this response because: I see where they indicated they have attempted to contact me several times and I believe that is untruthful statement because I have no voice mails, texts or missed phone calls on my cell phone from anyone at this business. I have been trying to speak with someone in charge for MONTHS. Employees either tell me the will leave a message for someone or just plain hang up on me after being very rude. I have never once been rude to them.

  I did call today just before noon and asked for **** ***** based on BBB email. I was told he was at lunch and would call me back when he gets in. 

   
  
  

  
  

  Customer Answer

  Date: 04/14/2025

  Spoke with **** ***** and he indicated that they would reimburse me half of what I paid for repairs and said they would send me a $700 check the week 4-14-2025. I agreed to this but have have not received check yet for reimbursement at time of this response for BBB. Once the check is received I have no further complaint with the business. They said they would discipline the employee that was rude to me every time I called the business and wouldn't allow me to speak with management. 

• Initial Complaint

  Date:01/27/2025

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  During the process of purchasing a new 2025 Honda HRV on 1/25/2025 from the Asheboro Honda dealership we ran into an issue where the sales manager was insistent on us purchasing the extended warranty that came with the vehicle. We told him repeatedly that we are not interested in purchasing the extended warranty and that we would have to look around elsewhere for a better out the door price in the case that we "had" to purchase that warranty. On 1/27/2025 we went back to discuss the price of the car again at Asheboro Honda after seeing that it is not a requirement to purchase the extended warranty when there is already a factory warranty on the vehicle. The sales manager **** then said they could not remove the extended warranty from the price of the vehicle for legal reasons. And refused to remove the Asheboro Advantage extended warranty from the price.

  

  Business Response

  Date: 01/29/2025

  It is important to clarify our position that purchasing a vehicle service contract is not required as a condition of the sale. 

  We are pleased to remind the customer that the ********************** Advantage (powertrain warranty, complimentary maintenance, interior/exterior protection, complimentary car washes) is added to every vehicle at no additional cost to the customer. 

  The sales management team reserves the right to determine the price of vehicles.   The fact that this customer drove to **********************, ** from ****, **, where there are four larger Honda dealerships nearer to them, suggests our pricing was the most competitive, which is our objective.  

  To summarize, we are pleased that the customer found our pricing appealing enough to make the drive to see us.  The customer is not required to purchase a vehicle service contract.  The Asheboro advantage items are automatically added to every vehicle in our inventory, and the cost is absorbed internally (not added to price/passed on to customer), so there is no basis to objecting to receiving these complimentary items.  

  We regret that this customer did not view their experience with us as positive, and we remain willing to assist them if they wish to be contacted.

  Thank you.

  Customer Answer

  Date: 02/02/2025

  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and I accept it.

• Initial Complaint

  Date:01/16/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Purchased a car in November, and we have still not received the license plate. We have called multiple times, yet no one has provided a clear time estimate for when we can expect it. Initially, the salesperson claimed he tried calling us but failed to leave a voicemail to notify us that the plate was at the dealership.I have since been in contact with the Sales Manager, who repeatedly tells me she will ask the office staff to check. She previously informed me that the license plate was expected by the last week of December, then by January 15th. As of now, we still have not received ***** make matters worse, our temporary tag expired on December 2, 2024. This situation is unacceptable, and I need immediate clarification and Purchased a car in November, and we have still not received the license plate. We have called multiple times, yet no one has provided a clear time estimate for when we can expect it. Initially, the salesperson claimed he tried calling us but failed to leave a voicemail to notify us that the plate was at the dealership.I have since been in contact with the Sales Manager, who repeatedly tells me she will ask the office staff to check. She previously informed me that the license plate was expected by the last week of December, then by January 15th. As of now, we still have not received ***** make matters worse, our temporary tag expired on December 2, 2024. This situation is unacceptable. I spoke the sales managers manager and they still want us to go to go on a **** calling the post office and *** and then us filing a lost license plate tag. We will be going to the *** to get a new plate however they should be the ones to refund us the fees for having to file for another plate. They have all of our information to make that happen.

  

  Business Response

  Date: 02/05/2025

  We regret the inconvenience that this customer experienced as a result of DMV processing errors/delays.

  Though this undue delay was not caused by the dealership, we feel an obligation to provide a better customer experience than what this customer had to endure. As a result, we wish to honor the customer request, and issue a refund for the fees that are associated with the expense that the customer paid to re-file for a new license plate.

  We request that the customer contact the dealership and provide documentation/receipts, and we will issue the customer a refund check without delay.

  Thank you for bringing this unfortunate situation to our attention.

• Initial Complaint

  Date:09/20/2024

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  On 6/11/2024 I purchased a used 2012 2 door Jeep Sahara with ****** miles on it from Asheboro Honda in **************. The salesman was very pleasant and answered all my questions. Since purchasing the Jeep, I had driven a total of 546 miles when on 7/24/2024 the bolts fell out of the front driver side brake caliper. The caliper slid down on the rotor and tore up the brake pad and left a deep groove on the wheel. I was 74 miles from the dealer and my Jeep was not drivable when it broke down. I sent the bill to Asheboro Honda along with the Carfax given to me at the time of the sale that shows Asheboro Honda Serivce replaced the front brake rotors and replaced the front pads before I purchased it. It was determined that the brake caliper was not torqued down to the proper specifications. This problem was documented by the shop that repaired the Jeep. The Service Manager at Asheboro Honda returned my call and said they would not pay for the work done by other shop and their insurance would not cover the bill. He told me the decision was made by the owner. I realize the powertrain warranty they gave me would not cover the problem, however, it seems a reputable dealer would stand by a new brake job done by their shop on 4/10/2024 and failed on 7/24/2024.

  

  Business Response

  Date: 10/01/2024

  While we regret any inconvenience to this customer,  we have verified that the brake work performed on this vehicle was satisfactory at the time of delivery.   Unfortunately we cannot control the factors the may have affected the brake system after the vehicle was delivered to the customer, and subsequently driven out of our market.   Nevertheless, we would have been happy to evaluate the vehicle upon learning about the alleged brake issue, though the customer chose to take the vehicle to an alternate out of market repair facility.  It has been our policy for the last 36 years of doing business that we do not pay for work performed on sold/delivered vehicles that is done at other repair facilities.  We stand by our offer to evaluate this vehicle at our facility, and assist the customer further if necessary.

• Initial Complaint

  Date:07/05/2024

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I bought a 2016 Honda Accord in May of 2017, I also purchased the extended warranty at the additional cost of $1320.00. We were told and sold the contract under the 96 months/******* miles guarantee. They are now telling me my warranty is expired (however the 96 months or ******* miles haven't been reached). They back dated the warranty in an attempt to rip us off. The service date entered on the form is 1/18/2016 but we didn't even buy the car until 5/8/2017. They charged us for a warranty dated more than a year before we even bought the car.

  

  Business Response

  Date: 07/09/2024

  We have responded to this customer's concerns in person, over the phone, through electronic means, and now through the BBB portal.  The answer remains the same:  The vehicle service contract certification this customer received took effect on the in-service date of the vehicle, not the date of this customer's purchase.   This is not our decision, it is the longstanding policy and condition set forth by the warranty company.  It is an unfortunate coincidence that the customer had a mechanical issue after the expiration of the warranty period.  We recognized their disappointment, and even offered discounted parts and service as a gesture of goodwill to the customer.

  Not only did the customer refuse our goodwill gesture, they escalated their verbal assaults on our employees, to include the use of profanity.  This is something we cannot accept in our business environment, and for the comfort and safety of our employees and customers, we have terminated our business relationship with ****************, and advised her that she is not welcome at our facility.

  Customer Answer

  Date: 07/09/2024

   I am rejecting this response because:
  
  Honda of Asheboro has never spoken with me in person, refused to return my calls, and emails. I have also never used profanity with them. This is on the verge of slander. I have contacted news 2 to show them my proof of unresponsive emails and  phone records.  We will be in touch thru our lawyers.

• Initial Complaint

  Date:05/31/2024

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I was about to have open heart surgery, and needed an engine out in a vehicle so we would jave a reliable car to get around in. I went and got quotes from a few places. The others were honest, but Asheboro Honda lied in order to get my business. They left me high and dry without my vehicle for a month past when it was supposed to be done. They tried to bait and switch me on a more expensive repair bill over their quote as well. The worst part was going through the surgery and not having reliable transportation set up due to their lies. What they did was very unethical.

  

  Business Response

  Date: 06/03/2024

  While we regret that the engine replacement took longer than originally estimated due to circumstances beyond our control,  we feel good about the fact that we stayed in touch with the customer throughout the process and kept them apprised of the situation.  In addition, due to the unforeseen delay, the customer received a substantial $1000 discount from the original $7300 quote, which they failed to mention in the complaint.

  In the complaint, the customer requested a full $6300 refund for all of the parts and labor associated with removing an old engine,  supplying a new engine, and providing the labor for the installation.  This is not possible.  The $1000 discount has already been issued to address the customer's concerns.  In addition, we remained concerned about the accusations from the customer alleging dishonesty on our part, as well as the customer's ****** ****** review of our establishment, in which he referred to us as "scoundrels" in that public forum.

   

• Initial Complaint

  Date:08/03/2023

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  On June 2, 2023 I took my **** Honda in for service. They indicated I needed to replace a part which would require full payment for this part until they could order the part - $820.02 which was made. Two months later and I still have not heard from the service department. When I look the part number up it is available on the Honda website at $300 less than the quote. So what's the holdup? Why are they sitting on my money? I have called and left messages but no one has returned my calls.

  

  Business Response

  Date: 08/03/2023

  We Sincerely regret the inconvenience that Ms. ******** is experiencing.  

  We spoke with her via telephone today (August 3, 2023) and explained that the part she ordered is on national backorder with American Honda.  Hers is #8 in line out of 11 on the critical/rush list.  We placed the part on this expedited status in order to get it to her as soon as possible, and Honda is currently showing a shipment date of September 6. 

  In terms of pricing, we shared with Ms. ******** that fact(s) that it is a decades-old company policy of ours to charge the full amount upfront for special order parts.  Also, we explained that the price she saw online may be the result of a large Honda parts wholesaler in another state tat tends to offer ridiculously low prices to get customers attention, but often doesn't really have the part in stock, and/or there are ancillary fees that raise the final cost.

  Ms. ******** was gracious and kind in her acceptance of our explanation, and we remain committed to getting this part here for her as quickly and safely as possible.  

  Customer Answer

  Date: 08/03/2023

  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and I accept it.

• Initial Complaint

  Date:02/01/2023

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  We was looking at purchasing a 2023 ***** *** at asheboro Honda, and upon arriving at the dealership for the first night we saw and test drove a black *** hybrid. The only thing we did not like was the seats. The *** didn't have leather. We then saw a *** ******* model in the show room and it was perfect. However they said it couldn't be sold until February. I told them that we wanted leather seats, and one of the sales manager Alex told us if we weren't going to be satisfied with cloth seats don't buy it. However our salesman Juan and the other sales manager Gabe said the could have them re-upholstered to match the factory seats in the *** ******* model. (Black leather with a special design and orange stiching). They said they had used them before and they were better leather. So we paid the extra cost. We then left with the car waiting for our appointment to get our seats re-upholstered. I drop the car off to get the seat installed and 7 days later Juan said it was ready. Juan sent me pictures of the seat and I could tell two things was off. One, the pattern of the stitching was not the same as the factory stitching in the car that we saw and ask for in the showroom. Second, the stitching that was in it was not up to factory standards. They are crooked and no where close to straight. All the managers and salesman agreed that it was not straight. However said there was nothing they could do and offered no solution to the problem. We have a delivery conformation form that promises factory matching seats and stitching signed by a dealer representative and by my wife. And this dealership still refuses and solution and has said all managers agree there is no further action required. Should we be stuck with a 2023 car and the payments when it is not what was agreed upon?

  

  Business Response

  Date: 02/03/2023

  We would like to begin by stating that we are sorry that the customer is not 100% satisfied. Whenever it is possible to assist a customer following a transaction, we are always happy to help if anything can be done.

   

  During this transaction, the customer was informed that our leather provider is not able to replicate the proprietary Honda stitching PATTERN, but that they could absolutely match the color of the stitching, which is what the delivery confirmation in the customer's second attached photo states.  The end result is that the customer has a vehicle with a higher quality leather than that of the factory leather, with a perfectly matched stitching color, and a very similar stitching pattern to the factory pattern, which is what we promised in the delivery confirmation. 

  While we will always remain open to customer suggestions in terms of a resolution, we are unable to find anything that needs to be resolved or that can be changed in this situation.

   

  Thank you for your time.