Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies
on BBB websites to remember your preferences, improve website performance and enhance user experience, and
to recommend content we believe will be most relevant to you. Most cookies collect anonymous information
such as how users arrive at and use the website. Some cookies are necessary to allow the website to
function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary Cookies must always be enabled

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.
Share
Business Profile

Clothing

H&M

Headquarters

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Clothing.

Complaints

This profile includes complaints for H&M's headquarters and its corporate-owned locations. To view all corporate locations, see

Find a Location

H&M has 116 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.
    • H&M

      110 5th Ave Fl 11 New York, NY 10011-5665

    • H&M

      47 West 34th Street, 3rd Floor New York, NY 10001

    • H&M

      2655 Richmond Avenue Staten Island, NY 10314

    • H&M

      505 5th Avenue New York, NY 10017

    • H&M

      236 Four Seasons Town Ctr Greensboro, NC 27407-4742

    Customer Complaints Summary

    • 234 total complaints in the last 3 years.
    • 95 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    Sort by

    Complaint status

    Complaint type

    • Initial Complaint

      Date:04/03/2025

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I bought and returned something in 24 hours and they are saying it will take ***** days to receive the refund

      Business Response

      Date: 04/03/2025

      Upon further investigation, It seems to be a mistake in relaying the information to the customer. Refunds typically take 3-5 business days to process and clear. Depending on the financial institution policy's it can take as long as 14 days. 
    • Initial Complaint

      Date:04/03/2025

      Type:Delivery Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I am filing a complaint regarding an order I placed with H&M on March 30, 2025, during their Up to 50% Off sale. My order number is ************, totaling $173.86.According to the tracking information, my package was delivered today around 12:00 PM via DoorDash. However, the delivery photo clearly shows that it was left at the wrong address. This is a misdelivery error on the part of H&Ms chosen carrier. According to the tracking information, my package was delivered today around 12:00 PM via ********. However, the delivery photo clearly shows that it was left at the wrong address. This is a misdelivery error on the part of H&Ms chosen third party carrier.I contacted H&Ms customer service at approximately 11:00 PM on April 2, 2025, to report the issue. Instead of promptly addressing the misdelivery, I was told to wait 48 hours, despite the fact that the package has already been marked as delivered to the incorrect location. I was told that the package may still be out for delivery although its marked as delivered. Additionally, some of the items in my order are now out of stock, meaning a full replacement is not possible.H&Ms only proposed resolution was to offer me 20% off my next purchase, which is completely unacceptable as I got more money off during the promotion on the 30th.Desired Resolution:Redelivery of the in-stock items from my order OR A 50% off coupon code so I can repurchase other items at a comparable discount.I expect H&M to take responsibility for this delivery issue and provide an appropriate resolution as soon as possible. Please address this matter promptly.

      Business Response

      Date: 04/17/2025

      We completely understand the customers disappointment. While were unable to resend the available items, we have issued a full refund and are happy to honor the original price paid. All items except three items are available for repurchase (they are sold out). If the out-of-stock items are available in a different color and the customer chooses to reorder, we will extend the same pricing as originally paid.

      Also,after reviewing the discount on the customer's order the discounts applied to their order range between 15%-25% off. As they stated the discount is "Up to 50%" off, so we are unable to send a 50% discount for items that were not 50% off. Our current promotion is less than what the customer originally paid, so we advise the customer to repurchase any available items, and if they are not the price they paid (ex. Art. No. ********** is $13.49; we can honor the price they originally paid), we will make the adjustments to honor the price they paid. 

    • Initial Complaint

      Date:04/02/2025

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      On 3/10/25 I purchased shapewear bike shorts online that did not fit, on 3/12/25 I went to the *********, Illinois store and returned the shapewear without any questions asked. On 3/12/25 I re-ordered the same shapewear in a different size, under the assumption I could return it again without any issue if it did not fit, which it did not.On 3/29/25 my husband and I drove over an hour to the ************, IL store to return the shapewear. The employee called a manager over who denied the return and said the shapewear would need to be defected out and her store would lose money. I explained that we drove over an hour, and did not know it was an issue to return because the *********, IL store took the previous size back without any issue. The manager replied saying "that's not my problem", which came across as dismissive and rude. I explained to her that my husband and I were both going to shop in the store and spend more money than the value of the return, she said she could not help me or give me any options. I looked on the H&M website, and it was allowing me to conduct an online return, but with a processing fee.. my question was, why would the ************, IL store refuse my return, when the website and *********, ** stores accepted them? There is also no disclaimer or text on the product detail page for the shapewear stating it is non-refundable. My husband and I left after that without making any purchases or being able to return the shapewear.I later chatted and called H&M guest service, both denied me the option to return the shapewear and lacked caring about the rude customer service in store. They said I could pay the processing fee to ship to the warehouse, but the warehouse would just send it back. I explained that I felt deceived by the return policy and inconsistent employee training, as I would have never bought the shapewear if I did not think it could be returned. H&M has lost our future business and buying confidence.

      Business Response

      Date: 04/02/2025

      Following up with feedback to the store location about not wanting to process this return.

      Confirmed with our managers they should be processing this return in store, but I will reach out to the store to hopefully rectify this. 

      Confirmed that these items may be returned to our warehouse, and they would not be refused as they are within policy for returns.

       

      Will be emailing customer directly as well as I was unable to reach them on the phone number left.

    • Initial Complaint

      Date:03/14/2025

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I placed an order with h&m on 03/08 and expected delivery by 03/14 the latest. No progress has been made on the shipment. Ive spoken to a representative few days ago and was informed if my delivery did not arrive that I would be refunded and the item was to still be shipped and I was to keep it due to the inconvenience. I reached out today and a representative informed me that their system was down and couldnt refund or replace any items. I still want the jacket and my refund as promised because of this inconvenience

      Business Response

      Date: 03/14/2025

      I am sorry to hear about the experience you have had with us. The general policy is that we allow our carriers 5 days to pick up a shipment. While I am unable to see your order number, if it is past that timeline, we can surely refund you and assist you with a reorder. For this, you would just have to contact our customer service line directly. I understand a previous agent had stated their system was down, but it is now up and running and we can assist you with that refund provided it is past that 5 day period. If you have any further questions, please reach out to us.
    • Initial Complaint

      Date:03/12/2025

      Type:Delivery Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Order #*********** This is regarding my online order placed on H&Ms website. I placed an order for the first time that was delivered by ******** instead of a shipping carrier. The package went out for delivery and was attempted but marked as inaccessible location. The driver did not attempt to contact me at all and I was home the entire time waiting for the package. There is record that I reached out to H&M via online chat several times to confirm the delivery address and instructions were correct after the failed delivery attempt, and they were unable to assist. The same evening, the order was finally marked as delivered, with a blurry and dark delivery photo of a package sitting on a doorstep that is not mine. I live in a complex with several units and have a distinct doormat on my front door, which was not shown in the photo. After finding out the order was tagged as delivered, I immediately went around my complex to see if I could locate the package myself (within the hour), and also asked my next door neighbors with no luck finding the package. At that point, I assumed the photo was a mistake and waited a few more days for the package to turn up. I reached out to H&M to have the order cancelled for a refund, and they escalated the issue to a supervisor named ******* L, who I spoke to on the phone. The case ended on the same day with an email from ******* L stating that there has been a similar claim from the same address so they are unable to refund. However, this is my very first order with H&M online and I have no knowledge of this previous order they are referencing. H&M refuses to assist even though the package was misdelivered by the Doordash driver they chose as the shipping carrier.I need this order to be refunded as it was clearly delivered to the wrong address and I did not receive it.

      Business Response

      Date: 03/12/2025

      Missing package claim was denied for this customers order. While they say that this is the first time they have placed an order with us we did find a duplicate account. The address is slightly altered but is the same and also has the same unit number. ** has claimed a missing package with us in the past and a claim for this current order has been denied by a supervisor due to the duplicate account and proof of delivery by the carrier. Door Dash is an additional carrier that we now use to delivery online orders.
    • Initial Complaint

      Date:03/07/2025

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I ordered three t-shirts from the US store. Even thought I live in ******, I went to the ** to pick it up. All three shirts were not a good fit at all and bad material (in my opinion), therefore I contacted customer service to know how could I return it in ******. They advised me that I could do it in ANY H&M stores in ******. After heading to H&M in *******, **, they told me that I could not return an online order in-store. Only if it was bought in-store in the **. Unfortunately, I have already left the **. I was more relaxed after hearing that I could return the order in ******, but now Im stuck with the product I dont want. I contacted customer service again and they told me that theres nothing they can do about it, I can only return it if I go back to **********, which is not possible at the moment, otherwise I wont be getting my refund. I just need to return it, as advised when I first contacted customer service.

      Business Response

      Date: 03/21/2025

      We do apologize for the misinformation you were, but the only resolution in this case is to return the items via **** or to return to a US store for a refund The Canadian stores will not be able to recognize an online US order to process a refund
    • Initial Complaint

      Date:02/28/2025

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      bought some merchandise my daughter could t fit it so i took back to store with receipt to return. Store manager Tamina refused to allow me to return or exchange because the tag wasnt on the clothes even though the store policy doesnt state that. She was rude refused to gives her boss information & when i told her I need to speak with someone above her or I will file civil suit she refused to speak to *** anymore. I told her that what she was doing was illegal & she started cursing me out. I cursed her out as well & she called the mall police & lied & said i fought her which cause the police to ask for my id. They let me go after they saw that she was lying on camera. Then she wrote her name real big on my receipt when i asked for her name.

      Business Response

      Date: 03/01/2025

      In response to the return issue the customer stated that the labels were no longer attached to the item, therefore the return was not accepted. This is standard policy as Items must be in good condition with all the labels attached. This information is posted clearly on our website under our return policy. Here you can find that link Return Policy & Methods | Refunds & Exchanges | H&M CA 
    • Initial Complaint

      Date:02/22/2025

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I have contacted H&M customer service 3+ times through online chat, twice over the phone, and 3 times through email. I was told each time that I would receive an email with my merchandise credit and still have not gotten an email.I asked them to send it to another email and they said they did and again I have still not received anything.I have both an order number and reference number and I have still have to explain myself over and over. It also seemed like this happens often.

      Business Response

      Date: 02/23/2025

      ******* has reached out to customer service for her gift card in the amount of $25.99 that was refunded on 2/12/25 to be resent. This gift card has been resent multiple times to ******* as we have confirmed each time her email address is correct before doing so. ******* has a Gmail email address which often sends the gift cards to either the spam folder or the folder called promotions. We're more than happy to send the email again with her gift card inside.
    • Initial Complaint

      Date:02/13/2025

      Type:Product Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I returned an item via ********* on January 16. I have yet to receive my refund despite a call to their customer service department on January 30 stating it would be escalated and refund would be processed February 4th. I sent a message via Messenger with no reply. Finally through Instagram I have received a response which is ongoing and they say they are working to resolve with their warehouse. I've provided the order number. I have proof from ********* that it was returned. It's not a lot of money thankfully but frustrating that I as the customer have to go through all this trouble and almost a month later received no resolution.

      Business Response

      Date: 02/13/2025

      Missing return investigation has been concluded, and customer has been fully refunded in the amount of 13.64 CAD back onto the **** ending in **** as of February 13, 2025. Processing times may vary depending on the customer's financial institution. 

      Customer Answer

      Date: 02/17/2025

      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me and the matter has been resolved.

      Sincerely,

      ***** *********



       

    • Initial Complaint

      Date:02/12/2025

      Type:Product Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Order number *********** Order date 09/25/2024 INCORRECT ITREM DELIVERED, ITEMS DO NOT MATCH SITE DESCRIPTION AND CUSTOMER SERVICE REFUSED A REFUND OR ANY RELEVANT RESOLUTION

      Business Response

      Date: 02/12/2025

      Thank you for reaching out, I hope this message finds you well. 

      I understand that the incorrect items have been received in this order, ***********. However, due to the length of time that has passed since the order was received on October 1st, 2024, we are unable to assist with a refund. Nonetheless, you are welcome to return your items via mail to our warehouse. Our warehouse team will be happy to review your return details and assist in any way possible. You can select the return reason for "wrong item delivered" when you register the return here: *****************************************

      Additionally, I see that a return was registered indicating a couple of your items were faulty due to the issues with shrinkage and colour running, so you are welcome to proceed with this return, as well. Please don't hesitate to give us a call at ************** to discuss this further if needed. 

      Warm regards, 

      H&M Customer Service

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

    As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.