Business Profile

Market Research

Nielsen

Headquarters

Complaints

This profile includes complaints for Nielsen's headquarters and its corporate-owned locations. To view all corporate locations, see

Customer Complaints Summary

196 total complaints in the last 3 years.
40 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

Initial Complaint
Date:04/03/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Nielsen reached out to me for a paid survey, which I completed. However, I have not received my payment. When I followed up about the money, they said it was on its way. Months have passed, and I still haven't received anything.
Business Response
Date: 04/08/2025
Hello *****,

Thank you for reaching out.
Someone from Nielsen should have already spoke to you regarding your concern as we are showing that we sent you $20 payout for your particiaption.

Thank you
**** *.
Customer Answer
Date: 04/11/2025
Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID# ********, and have determined that my complaint has NOT been resolved because: Nielsen never sent the promised cash money.

In order for the BBB to appropriately process your response, you MUST answer the question above.

Sincerely,

***** *********

Business Response
Date: 04/15/2025
Hello *****,
Our records indicate we issued your payout of $20, on 04/11/2025.
We need to allow at least three weeks for the mail to get to ***

If you do not get your $20 by 05/02/2025, please ask her to call us at ************.

Thank you.
**** *.
Customer Answer
Date: 04/15/2025
Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID# ********, and have determined that my complaint has NOT been resolved because:
I reject this attempt because on February 21, 2025, I called Nielsen and spoke with **** about the missing $20.00 in cash. He informed me that I would have to wait three weeks to receive the amount. However, today is April 15, and I have not yet received the promised payment. When will Nielsen pay the money owed? If they do not, then this is a scam that needs to be reported.

In order for the BBB to appropriately process your response, you MUST answer the question above.

Sincerely,

***** *********
Initial Complaint
Date:03/31/2025
Type:Billing Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
My family filled out 4 books about what music we listen to and received a $40 check for doing it. I cashed it through my bank and found out today that the check bounced and I was charged a fee for said bounced check!!!
Business Response
Date: 04/01/2025
Hello ******,

Our records indicate that the $40 check that was issued to you for your participation is already showing cashed on 12/31/24. Then the same check was attempted to be cashed on 3/25/25, which was then rejected by your bank.

We Hope this helps.

Thank you
**** *.
Initial Complaint
Date:03/02/2025
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I completed a survey for Nielsen several weeks ago and have not received payment.
Business Response
Date: 03/13/2025
Hello *******,
We were able to locate your information in our system, it does show that we have issued you out $20 for your participation.
Someone from Nielsen will contact you to discuss this further.

Thank you
**** *.
Initial Complaint
Date:02/20/2025
Type:Order Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Will not pay me my last payment!!!I have contacted them several times and they assure me they are going to pay me! Since December. I spent 2 years and done everything they asked plus more and then they ignore the final payment!
Business Response
Date: 02/28/2025
Hello *******,
Apologies for the delay , we have issued you out your Final check this week.
Please allow 7-10 days for arrival, if not sooner.

Thank you
**** *.
Initial Complaint
Date:12/23/2024
Type:Product Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
We recently returned from traveling for a couple of months and on November 1, 2024 we requested Dish network to setup our local channels per our account. We have been receiving *********** local stations since we moved to this address in **************************. So we were very surprised when we were told that based on our zip code *****, the same one we have been living at since account inception at this address we would be getting ****** Texas locals. We live about 30 minutes from *********** and about 90 minutes from ****** *****. We are concerned for our safety as the weather, alerts, traffic issues, etc. are being reported for ****** *****. When a freeze warning is issued for our area in the ************ we may not be aware of it as the weather in ****** is very different from the Hill Country.We contacted the *** after being told by Dish that the *** controls what locals we can watch. Dish has been very helpful, but after much research they are telling us that the *** is telling them the ****** stations are the ones we should be watching. And that the *** may be getting the information from your company, the Nielsen Company as to which local stations we should be watching. Based on something you call DMA, Designated Market Area.We are requesting that you review this practice and please find a way to allow Dish to once again give us access to the locals from *********** which have a lot more relevance to us. We dont visit ****** more than once a year and do not shop there. We shop the greater *********** area.
Business Response
Date: 12/31/2024
Hello ******,
Nielsen produces Designated Market Areas (DMAs) that geographically standardize regions in the ********** for the purpose of measuring audience viewing for broadcast and cable television to create the Nielsen TV ratings. Following government regulations, satellite service providers do use Nielsens Designated Market Area (DMA) information to help them decide which local stations are included in their local broadcast service. However, Nielsen is not responsible for, or in any way involved in, those decisions, and the Nielsen DMA information used in those decisions is not even intended or designed to be used for these decisions.

Thank you
**** *.
Customer Answer
Date: 01/02/2025
Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and find that their response clarifies the intent of the *** regions and how they are intended to be used. Further the business states that they do not dictate to the service provider how to use the *** information nor dictate which local stations are to be provided based on this data. I will now make a complaint to the service provider indicating to them what the ********************** has stated. Hopefully we can result this at that time.

Sincerely,

****** ****
Initial Complaint
Date:11/12/2024
Type:Product Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
My family and I completed 3 of the Radio Surveys that took a considerable amount of effort to do the right way. We were told we would receive compensation for our time. We did not. I feel it is up to the consumers of products and the participants of these surveys to warn others when we are lied to. I have always heard Nielsen was a reputable company and was very disappointed to find out that they apparently no longer keep their word. My time is a valuable asset as are others time. Dont waste it with empty promises. That time could have been spent actually earning money to help out less fortunate.
Business Response
Date: 11/12/2024
Hello ****,

We did verify a check was processed on 11/05 for $30. Please allow 7-10 days for arrival.

Thank you
**** *.
Customer Answer
Date: 11/15/2024
Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me and the matter has been resolved.

The situation was rectified and apparently was a misunderstanding. Nielsen is indeed the reputable company I thought they were. Anything I need to do to let it be known this situation was rectified please let me know.
Sincerely,

**** *********
Initial Complaint
Date:11/08/2024
Type:Sales and Advertising Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I agreed to complete a radio station survey. They mailed me a small box with all instructions to complete. I received several phone calls from ******* making sure I got the survey packet and to be sure and return it by Thursday Oct *******. I completed and returned on 10/10/24. They made sure to tell me I would not receive payment if it was late. Not sure they took into consideration **** had a holiday 10/14/24, with mail not circulating. But nonetheless I did not receive payment for the survey. So very disappointed and wont be willing to help them again. Not reliable and trustworthy
Business Response
Date: 11/08/2024
Hi *****,
Your check was processed for the date of 11/5 & should be getting it soon.
Please allow 7-10 days for your check to arrive.
Thank you
**** *.
Initial Complaint
Date:10/28/2024
Type:Service or Repair Issues
Status:
ResolvedMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Nielsen Market Research I received an invitation from this company in July of this year for me to participate in their surveys. I received their equipment and I also spoke to one of their representatives about how to set up their equipment. The representative also explained the weekly incentives and bonuses I would receive for the points earned over the weekly amount. I earned over the weekly amount for August 2024 (which they say that they never received my points for. I am including the months dates and year 2024.August week 1 (406) week 2 (736) week 3 (829) week 4 (719)September week 1 (701) week 2 (782) week 3 (706) week 4 (685)October week 1 (749) week 2 (769) week 3 (788)This is the second time that I have had to contact them about this issue. I was told by the representative that weekly anything over 600 points I would receive a bonus. I have not received anything. In addition for October dates *****, I would receive an additional 60 points a day for every day I wore my meter. I would like this matter settled most amicably.Thank you,**** J. ****** III
Business Response
Date: 10/29/2024
Hi ****,
We understand you frustraton. Someone from Nielsen should have already been in contact with you via email addressing your concerns.

Thank you
**** *.
Customer Answer
Date: 11/15/2024
Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID# ********, and have determined that my complaint has NOT been resolved because:

To whom this may concern, I responded to your message. I never received a resolution to the issue, and they never did anything to rectify the situation. I was promised compensation, but I never received anything. I would appreciate it if you would follow through with this investigation. Thank you, **** ** ****** ***

In order for the BBB to appropriately process your response, you MUST answer the question above.

Sincerely,

**** * ****** ***

Business Response
Date: 01/27/2025
Hello ****,
Apologies for the inconvenience, We will process your removal and you will receive prepaid return materials within 10 days.

Thank you
**** *.
Customer Answer
Date: 01/31/2025
Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me and the matter has been resolved.

Sincerely,

**** * ****** ***
Initial Complaint
Date:10/21/2024
Type:Service or Repair Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
Keep coming to my home
Business Response
Date: 10/22/2024
Hello ********,
So we can better assist you, can you please provide us with your complete & full address?

Thank you
**** *.
Initial Complaint
Date:10/04/2024
Type:Product Issues
Status:
AnsweredMore info
Complaint statuses
Resolved:
The complainant verified the issue was resolved to their satisfaction.
Unresolved:
The business responded to the dispute but failed to make a good faith effort to resolve it.
Answered:
The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
Unanswered:
The business failed to respond to the dispute.
Unpursuable:
BBB is unable to locate the business.
I am a contractor. I work on a 38 task platform doing consumption data. Nielsen offers you super deals during your tasks and you put money in to purchase the super deals and then you get your money back plus a comission. collect it. They are refusing to give me my money. I have several thousand usdc invested. Can you resolve this for me. I have stopped my contracting with Nielsen. This took place in the month of August, 2024
Business Response
Date: 10/23/2024
Hi ****,
Apologies for the delayed response.

So we can better assist you, could you please provide us with some more information as to your role as a contractor for Nielsen?
Any additional details on the consumption data 38 task platform you were working on for Nielsen?
Do you recall which part of the company this was for?
Who was your contact for the Nielsen Company?

Thank you
**** *.

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