Business ProfileforThe Bradford Exchange, Ltd.

“BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.“

On November 22, 2021, BBB contacted this business about claims

Snoopy Through The Seasons" Perpetual Calendar Collection
 
Price: $59.99 US 
Each Issue 

Consumers are alleging that the advertisement is not clear and conspicuous that they would be billed separately the same amount for each item in the collection. This is an example only and can be found on other products on the website. 

The BBB Code of Advertising States: 

21. Layout and Illustrations 
21.1 The composition and layout of advertisements should be such as to minimize the possibility of misunderstanding by the reader. 
21.1.1 For example, prices, illustrations or descriptions must not be so placed or displayed in an advertisement as to give the impression that the price or terms of featured products or services apply to other products or services in the advertisement, when such is not the case. 

Here are the requested next steps for your business:

• Modify website to clearly and conspicuously disclose that the product is not sold as a complete set at the advertised price as each piece is sold separately to complete the collection.  

On January 12, 2022  the business responded to BBB and stated that revisions to their advertising and testing of the changes may take as long as a month. BBB expects to hear back from the business as promised. 

Message from business:

The Bradford Exchange is aware of potential complaints about shipping taking longer time than originally expected due to the Global Supply Chain and Shipment Carrier issues. Please be assured that if your order is unexpectedly delayed, a communication will be sent to you via email, mail or phone.  Updates on Orders Status can also be accessed via our website.

If you have a general Customer Service inquiry, such as the status of your return or refund, we encourage you to call 1-800-323-5577 for assistance.  NOTE: Product returns normally take up to 2-3 weeks to be received and processed.  If you have questions about a subscription plan that you are collecting, please feel free to view the details of the collection on our website or contact our Customer Service department for assistance. 

If your question is about the Bradford Rewards program or that you no longer wish to be enrolled in the Rewards program, please contact 877-518-2644 or email [email protected] and a representative will be able to assist you. 

Thank you for shopping with us.