About
Important information
- Advertising Review:
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers clear to consumers, and remove misleading or deceptive statements.
On 7/18/2023, BBB contacted the business regarding their advertised products on their website. Consumers alleged that the design of the website was confusing and made it so that customers purchased items that were a part of a collection without the customer realizing until they were being billed. This information has to be clear as required by the BBB Code of Advertising.The business advertised the following product on their website:
https://www.bradfordexchange.com/products/911083_morgan-and-peace-silver-dollar-coin-collection.html
“The Complete Morgan And Peace Silver Dollar Coin Collection
Price:
$99.99 US
Each Issue
s&s$9.99 US
Available in 2 installments
of $49.99 US”
The BBB Code of Advertising States:
21. Layout and Illustrations
21.1 The composition and layout of advertisements should be such as to minimize the possibility of misunderstanding by the reader.
21.1.1 For example, prices, illustrations or descriptions must not be so placed or displayed in an advertisement as to give the impression that the price or terms of featured products or services apply to other products or services in the advertisement, when such is not the case.
On 9/11/2023 the business responded to BBB and stated that once the client selects and adds the collection to their cart, they will be shown the RISK-FREE Subscription verbiage before they SUBMIT their order. The customer can cancel at any time and return any item for a refund.
Per Bradford Exchange, extra verbiage was added to the check out this last year to avoid customer confusion.
This Ad review is the 2nd time the business has had to address the layout on their website product page. As of 9/11/2023, the business has made corrections to the website per the check out and addressed the concerns relating to consumers misunderstanding that a product they purchased was a part of a series collection.
Overview
BBB Accredited Since: 8/1/1989
Years in Business: 52
BBB Accreditation & Rating
About This Business
Products and Services
Photos and Videos
Business Details
- Local BBB:
- BBB of Chicago & Northern Illinois
- BBB File Opened:
- 3/1/1973
- Business Started:
- 1/12/1973
- Business Started Locally:
- 1/12/1973
- Business Incorporated:
- 2/8/1962
- Type of Entity:
- Corporation
- Alternate Names:
- The Bradford Exchange Check Company, LTD
- Bradford Editions
- Bradford Exchange
- Bradford Authenticated
- Collectibles Today Network
- Collectiblestoday.com
- Collectibles Today
- The Bradford Exchange
- Ashton Drake Galleries
- Hawthorne Village
- Ardleigh Elliott
- Hamilton Collection
- Bradford Exchange Checks
- Hamilton Authenticated
- Bradford Mint
- Van Hygan & Smythe
- Breed Perfect
- Hamilton Collection - The
- The Hamilton Collection
- Studio Hummel
- The Bradford Group
- The Ashton-Drake Galleries, Ltd.
- Business Management:
- Ms. Stacy Sears, Company Contact
Additional Contact Information
- Principal Contacts
- Ms. Stacy Sears, Company Contact
- Customer Contacts
- Ms. Stacy Sears, Company Contact
- Fax numbers
- Primary Fax: (847) 966-3121
- Other Fax: (877) 272-3367
- Additional Phone Numbers
- Other Phone: (800) 323-5577
- Other Phone: (866) 907-3607
- Other Phone: (800) 228-2945
- Other Phone: (888) 448-6635
- Other Phone: (800) 634-5164
- Other Phone: (877) 268-6638
- Other Phone: (800) 323-8104
Additional Information
- Business Categories
- Collectibles, Jewelry Stores, Catalog Shopping, Check Printing, Dolls
More Resources
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